Future of Work Commercial Marketing Manager (Corporate Enterprise) – UK&I in London

HP is shaping the Future of Work for enterprise customers. In UK&I, we're accelerating growth by uncovering opportunities across our existing install base and net-new acquisitions, turning demand into measurable pipeline in close partnership with Sales. This role leads omnichannel, account-based marketing programs that generate high-quality leads and convert them into marketing-generated opportunities (MGOs)—with a clear, personal MGO target.

What you'll do

• Own the plan (Account-based & omnichannel)
  • Build and execute 1 to few and 1 to many ABM programs for named Corporate Enterprise accounts (ITDM primary persona), integrating digital, content, events, paid media, email, and telemarketing into a single journey.
  • Align programs to HP's Future of Work value propositions and UK&I priorities; ensure messaging resonates with CIO/ITDM needs around workforce experience, collaboration, AI-ready compute, and secure, future-ready IT.
• Run integrated demand campaigns
  • Launch full-funnel campaigns that create MQLs, accelerate Lead to Opportunity conversion, and drive incremental pipeline in install base and acquisition accounts.
  • Orchestrate omnichannel journeys: awareness, consideration, evaluation, conversion, optimising touchpoints (web, social, email, search, events, webinars, partner activity) for quality and velocity.
• Measure what matters
  • Own a personal MGO goal and contribute to team MGO targets, track conversion rates, pipeline value, velocity, ROI, and contribution to revenue.
  • Use data to continuously improve audience targeting, content relevance, channel mix, and sales alignment; build dashboards that make performance transparent.
• Partner to win
  • Collaborate daily with Sales leadership, account teams, category managers, channel enablement, and BDR/telemarketing to turn intent into meetings and opportunities.
  • Equip Sales with account insights, persona messaging, content kits, and plays; participate in deal acceleration initiatives and must-win account strategies.

What you'll bring (Expert level)

• 5-7 years in B2B enterprise marketing, with hands-on ownership of ABM, demand generation, and pipeline creation in technology or adjacent sectors.
• Proven success driving omnichannel programs that convert into qualified pipeline for enterprise ITDM audiences.
• Strong stakeholder leadership: you can align Sales, Category, Channel, and external agencies to a single plan and deliver outcomes.
• Data-driven mindset: comfortable with marketing analytics, funnel KPIs, attribution, and experimentation to improve performance.
• Exceptional communication and storytelling: you translate complex value propositions into clear, compelling narratives and assets.
• Practical familiarity with modern martech stacks (e.g., marketing automation, intent/ABM platforms, analytics) and working with BDR/telemarketing motions.
• Comfortable switching between strategic planning and hands-on execution in a fast-moving environment.

How you'll work

• Base: Reading offices (hybrid); travel: occasional (customer meetings, events, internal collaboration).
• Embedded with Sales and account teams; regular participation in pipeline reviews, account stand-ups, and campaign run-rates.
• Measured against MGO creation, Lead to Opp conversion, pipeline value/velocity, and program ROI.

What success looks like (first 12 months)

• ABM programs live for priority Corporate Enterprise accounts, with clear hypotheses, KPIs, and test-and-learn loops.
• Sustained flow of high-quality enterprise leads that meet agreed acceptance criteria and convert to MGOs at target rates.
• Demonstrable impact on install-base expansion and net-new acquisition pipeline, with Sales citing marketing as a key accelerator.

Diversity, equity & inclusion

HP is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need adjustments during the hiring process, please let us know.