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- Tasks: Craft compelling customer stories to boost sales and marketing efforts.
- Company: Join Hewlett Packard Enterprise, a leader in edge-to-cloud technology.
- Benefits: Enjoy remote work, competitive salary, and comprehensive wellbeing support.
- Why this job: Make a real impact by connecting customers and sales through powerful storytelling.
- Qualifications: Strong writing skills and a knack for building relationships are essential.
- Other info: Experience dynamic growth opportunities and travel to exciting events in Las Vegas and Barcelona.
The predicted salary is between 30000 - 60000 £ per year.
This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.
About Us
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Great technology needs proof. In this role you’ll turn real customer wins into stories, speakers, and references that help Sales and Marketing build trust, accelerate deals, and win in-market. You’ll be the person who connects customers, sellers, and marketing at the perfect moment, without burning out advocates or losing momentum.
What You’ll Do
- Tell stories that help HPE win — Write short, sharp internal win stories (with AI support) based on Sales interviews: customer challenge → solution → outcomes → why HPE won
- Turn these customer stories into reference engagements: case studies, blogs, videos, speaking opportunities.
- Enable Sales with the right customer references.
- Match sales teams with relevant customer advocates for RFx and meetings.
- Keep customer profiles updated in our reference database.
- Run advocacy programs end-to-end.
- Own day-to-day operations of the Customer Advocacy engine: intake, prioritization, approvals, tracking, reporting.
- Plan and execute Peer-to-Peer programs at 2 major events/year (1:1 meetings + roundtables) by connecting advocates with prospective customers in the form of roundtables or 1:1 meetings.
- Present to internal stakeholders and customers.
- Be the go-to partner for customer participation requests: events, content, media, speaking, analyst relations.
- Coordinate briefs, approvals, logistics, and outcomes with internal stakeholders.
What Success Looks Like
- Sales gets the right reference at the right time (and comes back for more).
- Advocacy feels organized, scalable, and “easy to work with”.
- Customers feel proud, not used.
- Win stories land fast and support GTM priorities.
What We’re Looking For
- Must-have
- Strong writing and communication skills in English (you enjoy writing, not fear it).
- Confident relationship builder (you enjoy calling Sales + customers + internal teams).
- Project management mindset: structured, reliable, follow-through.
- Excellent presentation skills.
- Good understanding of marketing basics and how stories drive trust and pipeline.
- Comfortable with tools like Salesforce, MS Office (and learning quickly).
- Ability to travel, at least twice a year.
- Ideal / nice-to-have
- Background or strong interest in IT / infrastructure / cloud / data / virtualization.
- Experience in B2B marketing, customer marketing, references, or advocacy.
- Calm under pressure + great at prioritizing.
Personal style we love
- Positive energy, “can-do” attitude.
- Proactive (you don’t wait to be asked).
- Curious, friendly, and professional.
- Comfortable using AI to move faster and write better.
Why you might love this role
- High visibility work - your stories and references show up in real deals.
- Lots of autonomy: you own the engine, not just tasks.
- Strong stakeholder exposure (Sales leaders, country marketing, WW teams).
- A role where being organized and human with customers is a real skill - not a nice-to-have.
- Travelling twice a year to Las Vegas and Barcelona.
What We Can Offer You
- Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
- Personal & Professional Development: We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
- Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let’s Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Customer Advocacy and References Manager in Bracknell employer: Hewlett Packard Enterprise
Contact Detail:
Hewlett Packard Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Advocacy and References Manager in Bracknell
✨Tip Number 1
Network like a pro! Reach out to current employees at HPE on LinkedIn and ask about their experiences. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research HPE’s recent projects and customer success stories. This will help you connect your skills to what they need and show you’re genuinely interested.
✨Tip Number 3
Show off your storytelling skills! Since the role is all about turning customer wins into compelling narratives, think of examples from your past where you’ve done something similar. Bring those stories to life during your interview!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation. It’s a great way to keep the conversation going and remind them of your enthusiasm for the role.
We think you need these skills to ace Customer Advocacy and References Manager in Bracknell
Some tips for your application 🫡
Show Off Your Writing Skills: Since this role is all about storytelling, make sure your application showcases your writing prowess. Use clear, concise language and don’t shy away from showing your personality – we want to see how you can turn customer experiences into compelling narratives!
Tailor Your Application: Take a moment to align your experience with the job description. Highlight any relevant projects or roles that demonstrate your ability to manage customer advocacy and references. We love seeing how your background fits with our mission at HPE!
Be Proactive: In your application, show us your proactive nature! Mention instances where you took the initiative in past roles, whether it was managing a project or building relationships. This will resonate well with our 'can-do' culture at HPE.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Hewlett Packard Enterprise
✨Know Your Customer Stories
Before the interview, dive deep into HPE's customer success stories. Understand the challenges customers faced, the solutions provided, and the outcomes achieved. This will not only help you relate to the role but also allow you to discuss how you can contribute to creating compelling narratives that resonate with potential clients.
✨Showcase Your Communication Skills
As a Customer Advocacy and References Manager, strong writing and communication skills are crucial. Prepare examples of your previous work where you successfully communicated complex ideas simply and effectively. Be ready to demonstrate your ability to craft engaging stories during the interview.
✨Demonstrate Project Management Prowess
This role requires a structured approach to managing advocacy programs. Come prepared with examples of how you've successfully managed projects in the past, highlighting your organisational skills and ability to prioritise tasks. Discuss any tools or methodologies you’ve used to keep projects on track.
✨Be Proactive and Positive
HPE values a 'can-do' attitude and proactivity. During the interview, express your enthusiasm for the role and share instances where you took initiative in previous positions. Show that you're not just waiting for instructions but are eager to contribute and make a difference.
