At a Glance
- Tasks: Lead innovative marketing programs to shape the Future of Work for enterprise customers.
- Company: Join HP, a leader in technology and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for growth.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Make a real impact by driving marketing strategies that transform businesses.
- Qualifications: 5-7 years in B2B marketing with a focus on account-based marketing.
The predicted salary is between 36000 - 60000 £ per year.
HP is shaping the Future of Work for enterprise customers. In UK&I, we're accelerating growth by uncovering opportunities across our existing install base and net-new acquisitions, turning demand into measurable pipeline in close partnership with Sales. This role leads omnichannel, account-based marketing programs that generate high-quality leads and convert them into marketing-generated opportunities (MGOs)—with a clear, personal MGO target.
What you'll do
- Own the plan (Account-based & omnichannel)
- Build and execute 1 to few and 1 to many ABM programs for named Corporate Enterprise accounts (ITDM primary persona), integrating digital, content, events, paid media, email, and telemarketing into a single journey.
- Align programs to HP's Future of Work value propositions and UK&I priorities; ensure messaging resonates with CIO/ITDM needs around workforce experience, collaboration, AI-ready compute, and secure, future-ready IT.
- Run integrated demand campaigns
- Launch full-funnel campaigns that create MQLs, accelerate Lead to Opportunity conversion, and drive incremental pipeline in install base and acquisition accounts.
- Orchestrate omnichannel journeys: awareness, consideration, evaluation, conversion, optimising touchpoints (web, social, email, search, events, webinars, partner activity) for quality and velocity.
- Measure what matters
- Own a personal MGO goal and contribute to team MGO targets, track conversion rates, pipeline value, velocity, ROI, and contribution to revenue.
- Use data to continuously improve audience targeting, content relevance, channel mix, and sales alignment; build dashboards that make performance transparent.
- Partner to win
- Collaborate daily with Sales leadership, account teams, category managers, channel enablement, and BDR/telemarketing to turn intent into meetings and opportunities.
- Equip Sales with account insights, persona messaging, content kits, and plays; participate in deal acceleration initiatives and must-win account strategies.
What you'll bring (Expert level)
- 5-7 years in B2B enterprise marketing, with hands-on ownership of ABM, demand generation, and pipeline creation in technology or adjacent sectors.
- Proven success driving omnichannel programs that convert into qualified pipeline for enterprise ITDM audiences.
- Strong stakeholder leadership: you can align Sales, Category, Channel, and external agencies to a single plan and deliver outcomes.
- Data-driven mindset: comfortable with marketing analytics, funnel KPIs, attribution, and experimentation to improve performance.
- Exceptional communication and storytelling: you translate complex value propositions into clear, compelling narratives and assets.
- Practical familiarity with modern martech stacks (e.g., marketing automation, intent/ABM platforms, analytics) and working with BDR/telemarketing motions.
- Comfortable switching between strategic planning and hands-on execution in a fast-moving environment.
How you'll work
- Base: Reading offices (hybrid); travel: occasional (customer meetings, events, internal collaboration).
- Embedded with Sales and account teams; regular participation in pipeline reviews, account stand-ups, and campaign run-rates.
- Measured against MGO creation, Lead to Opp conversion, pipeline value/velocity, and program ROI.
What success looks like (first 12 months)
- ABM programs live for priority Corporate Enterprise accounts, with clear hypotheses, KPIs, and test-and-learn loops.
- Sustained flow of high-quality enterprise leads that meet agreed acceptance criteria and convert to MGOs at target rates.
- Demonstrable impact on install-base expansion and net-new acquisition pipeline, with Sales citing marketing as a key accelerator.
Diversity, equity & inclusion
HP is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need adjustments during the hiring process, please let us know.
Future of Work Commercial Marketing Manager (Corporate Enterprise) – UK&I in Reading employer: Hewlett-Packard A/S
HP is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Future of Work Commercial Marketing Manager role based in Reading. Employees benefit from a hybrid working model, opportunities for professional growth through collaboration with sales teams, and a commitment to diversity and equity, making it a rewarding environment for those looking to make a significant impact in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Future of Work Commercial Marketing Manager (Corporate Enterprise) – UK&I in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your work and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Confidence is key, so practice your pitch!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it shows you’re genuinely interested in being part of our team. Let’s make it happen!
We think you need these skills to ace Future of Work Commercial Marketing Manager (Corporate Enterprise) – UK&I in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B enterprise marketing and ABM. We want to see how your skills align with the Future of Work initiatives and the specific needs of our Corporate Enterprise accounts.
Showcase Your Data Skills:Since this role is all about data-driven decision making, don’t forget to mention your experience with marketing analytics and KPIs. We love seeing how you’ve used data to improve campaign performance and drive pipeline creation.
Communicate Clearly:Your ability to tell a compelling story is crucial. Use clear and concise language in your application to demonstrate how you can translate complex ideas into engaging narratives that resonate with ITDM audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the Future of Work with us!
How to prepare for a job interview at Hewlett-Packard A/S
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss how you've successfully executed ABM programmes in the past, especially for enterprise customers. Highlight specific campaigns you've led and the measurable outcomes they achieved.
✨Speak Their Language
Familiarise yourself with the key terms and concepts related to the Future of Work and IT decision-makers (ITDMs). Use relevant jargon and examples that resonate with the role's focus on workforce experience, collaboration, and AI-ready solutions. This shows you're not just knowledgeable but also aligned with their priorities.
✨Data-Driven Storytelling
Prepare to showcase your data-driven mindset. Bring examples of how you've used analytics to improve marketing performance. Be ready to discuss specific KPIs you've tracked and how those insights have informed your strategies. This will demonstrate your ability to measure what matters.
✨Collaboration is Key
Emphasise your experience working closely with sales teams and other stakeholders. Share examples of how you've collaborated to turn intent into opportunities. Highlight any tools or processes you've used to facilitate this teamwork, as it’s crucial for the role.
