At a Glance
- Tasks: Drive business growth through innovative marketing strategies and lead generation.
- Company: Join a world-class engineering firm with a collaborative culture.
- Benefits: Professional development, international exposure, and growth potential.
- Other info: Opportunity to work with international teams and travel across Europe.
- Why this job: Make an impact in exciting sectors like motorsport and aerospace.
- Qualifications: Degree in Marketing or related field with 5+ years of experience.
The predicted salary is between 36000 - 44000 £ per year.
The role will help drive business growth by developing and delivering commercially focused marketing strategies that generate qualified sales leads (SQL) that will support revenue growth across Hewland Engineering (and the wider Hero Motors Group). Working closely with Business Development, Engineering and Leadership teams, the role will promote Hewland's engineering capabilities across the motorsport, high-performance automotive, aerospace and defence sectors. Success will be measured by lead generation, pipeline growth and contribution to sales.
Key Responsibilities
- Develop and execute marketing strategies that generate qualified sales leads and support business growth.
- Support initial conversations with MQL to qualify into SQL.
- Support qualification discussions, and introductory pitches with prospective clients where required.
- Deliver targeted campaigns across digital, printed content, email and social media channels.
- Build prospect databases and support outbound business development through account-based marketing and lead nurturing.
- Manage the company website, social media, marketing collateral and digital content.
- Plan and coordinate exhibitions, trade shows and customer events to maximise brand exposure and lead generation.
- Support the maintenance of CRM data, monitor campaign performance and report on pipeline and marketing ROI.
- Conduct market research, competitor analysis and identify new market opportunities.
- Work closely with Engineering and Sales teams to translate technical capabilities into compelling customer messaging.
- Manage external marketing, working closely with the retained PR and creative agencies and manage the marketing budget.
Essential Experience
- Degree qualified in Marketing, Business or a related discipline (or equivalent experience).
- Minimum five years' marketing experience within an engineering, manufacturing or another technical industry.
- Proven track record of generating sales leads through marketing activity.
- Experience supporting business development and sales teams.
- Strong digital marketing, CRM and content creation experience.
- Ability to communicate complex technical information to both technical and commercial audiences.
Desirable Experience
- Experience within aerospace, defence, motorsport, automotive or advanced manufacturing.
- Knowledge of HubSpot CRM and account-based marketing.
- Experience working with international teams.
- Additional European language skills.
Skills
- Commercially focused with a strong sales and lead generation mindset.
- Excellent communication, presentation and stakeholder management skills.
- Strong analytical and organisational abilities.
- Creative, self-motivated and results driven.
- Proficient in CRM systems and Microsoft Office.
- Willing to travel within the UK and Europe.
- Social media based engagement.
- Event management.
- Marketing ROI understanding.
- Exceptional CRM data quality advocate.
What We Offer
- Opportunity to influence growth in a world-class engineering business.
- Innovative, collaborative and engineering-led culture.
- Growth potential for motivated individuals.
- Professional development and international exposure.
Marketing Manager/Senior Marketing Executive in Maidenhead employer: Hewland Engineering Ltd
Hewland Engineering is an exceptional employer, offering a dynamic and innovative work environment in Maidenhead that fosters collaboration and professional growth. With a strong focus on engineering excellence across motorsport, aerospace, and defence sectors, employees are empowered to influence business growth while enjoying opportunities for international exposure and development. The company's commitment to a supportive culture and the potential for career advancement makes it an attractive place for motivated individuals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager/Senior Marketing Executive in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hewland Engineering Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hewland Engineering Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hewland Engineering Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hewland Engineering Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager/Senior Marketing Executive in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hewland Engineering Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hewland Engineering Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hewland Engineering Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hewland Engineering Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hewland Engineering Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hewland Engineering Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
