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- Tasks: Lead a luxury holiday park, ensuring exceptional guest experiences and operational excellence.
- Company: Join a respected holiday park group known for high-quality, luxury sites.
- Benefits: Competitive salary, performance bonuses, live-in accommodation, and additional company perks.
- Why this job: Shape the future of a high-performing park in a stunning countryside location.
- Qualifications: Experience in holiday park management and strong leadership skills required.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 50000 - 70000 £ per year.
Location: Pooley Bridge/Penrith (Cumbria)
Salary: £50,000 - £70,000 basic + up to £20,000 bonus + benefits
Live-in accommodation available
About the Opportunity
We are recruiting an experienced General Manager to lead a high-end, luxury holiday park set in a stunning countryside location near Pooley Bridge, on the edge of the Lake District. This is a premium destination park featuring a 50/50 mix of owned lodges and holiday hire fleet, delivering strong repeat business and consistently high occupancy. The site also has a busy bar and restaurant serving fresh, locally sourced food, alongside leisure facilities and access to some of the UK’s most iconic outdoor attractions. The business is part of a highly successful and respected holiday park group with a portfolio of high-quality, luxury sites focused on exceptional guest experience and long-term growth.
The park is currently performing extremely well with lodge sales exceeding expectations and regular repeat bookings and has exciting plans for further investment, including enhanced facilities and expanded guest offerings.
The Role
This is a full operational leadership role with responsibility for all aspects of the park, including:
- Overall management of a luxury holiday park operation
- Leadership of owners, holiday fleet and holiday home sales
- Managing front of house, housekeeping, maintenance, sales and F&B operations teams (restaurant & bar)
- Driving guest experience and owner satisfaction
- Overseeing fleet sales, maintenance programmes and commercial performance
- Ensuring compliance with health & safety, licensing and food hygiene standards
- Delivering strong financial results, including revenue growth and cost control
What We’re Looking For:
We are seeking an experienced Holiday Lodge Park or Luxury Caravan Park General Manager, ideally with experience of mixed owner and holiday fleet operations (around 50/50 split) or a strong Manager hungry for their next step into a bigger role with a great company.
You will have experience in holiday home, lodge or caravan park operations, fleet and/or holiday home sales, leading F&B, housekeeping, maintenance & FOH. Most importantly, we are looking for someone who:
- Genuinely cares about standards, people and guest experience
- Is comfortable in a hands-on, fast-paced hospitality environment
- Has strong leadership and people development skills
- Is commercially aware with a good understanding of profit, revenue and cost control
- Can problem-solve, take ownership and drive improvement
- Has a calm, confident and consistent leadership style
- Has a real hunger & desire to drive the park forward
- Is forward-thinking
This is a lifestyle hospitality business where guests and owners expect exceptional service at all times and is a high-performing holiday park with excellent guest demand and exciting plans for future development. We are looking for a leader who can bring stability, drive standards, develop teams and help shape the next stage of growth.
Leadership & Culture
The park & company operates with a strong family-style culture, with long-standing, committed team members across all departments. The successful candidate will be able to quickly build trust and credibility with the team, lead from the front and step in when required, develop and motivate people across multiple departments, adapt leadership style to get the best from individuals and take full ownership and accountability for performance.
Commercial Focus
A strong commercial mindset is essential. You will be responsible for driving holiday home and fleet sales performance, maximising occupancy, revenue and profitability, controlling costs and improving margins, reviewing supplier performance and operational efficiency and identifying opportunities for continuous improvement.
The Ideal Candidate
- Proven experience as a General Manager within a holiday park, lodge park or caravan park or an experienced Manager with a real hunger & desire to do well & at a stage where they’re ready to move into a bigger role.
- Strong background in mixed ownership / holiday fleet operations
- Experience in F&B-led environments
- Knowledge of holiday home sales or strong commercial sales acumen
- Strong leadership and team development capability
- Hands-on, resilient and solutions-focused approach
- Strong communication and relationship-building skills
- Full UK driving licence (rural location)
Package
Minimum basic salary of £50,000 basic salary with flexibility depending on experience. Up to £20,000 performance bonus (realistic KPI structure) with a minimum £70,000 OTE. Live-in accommodation available if required plus company benefits, pension etc.
If you are a commercially strong, people-focused and hands-on General Manager looking for a long-term opportunity in a luxury park within a beautiful location, this is an amazing opportunity.
General Manager - Luxury Holiday Park employer: Hesketh James
Contact Detail:
Hesketh James Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager - Luxury Holiday Park
✨Tip Number 1
Network like a pro! Reach out to your connections in the hospitality industry, especially those who have experience in luxury holiday parks. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show up and shine! Attend industry events or local job fairs where you can meet potential employers face-to-face. Bring your best self and be ready to discuss how you can elevate their guest experience.
✨Tip Number 3
Leverage social media! Follow companies you're interested in on platforms like LinkedIn and engage with their posts. This not only keeps you updated but also shows your enthusiasm for their brand.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills and passion for the role. Don’t miss out on the chance to join a fantastic team!
We think you need these skills to ace General Manager - Luxury Holiday Park
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you genuinely care about guest experiences and have a real hunger to drive the park forward.
Tailor Your CV: Make sure your CV highlights relevant experience in holiday park management or similar roles. We’re looking for someone with a strong background in mixed ownership and holiday fleet operations, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure to outline your skills and experiences in a way that’s easy for us to digest. Remember, we’re busy too!
Apply Through Our Website: For the best chance of success, apply directly through our website. This helps us keep track of applications and ensures you’re considered for this fantastic opportunity in our luxury holiday park.
How to prepare for a job interview at Hesketh James
✨Know the Park Inside Out
Before your interview, make sure you research the luxury holiday park thoroughly. Understand its unique selling points, guest demographics, and recent developments. This will show your genuine interest and help you discuss how you can contribute to its success.
✨Showcase Your Leadership Style
Prepare examples of how you've successfully led teams in previous roles. Highlight your hands-on approach and ability to adapt your leadership style to different situations. This is crucial for a General Manager role where team dynamics are key.
✨Demonstrate Commercial Awareness
Be ready to discuss your understanding of profit margins, revenue growth, and cost control. Bring specific examples from your past experiences that illustrate how you've driven financial performance in similar environments.
✨Emphasise Guest Experience
Since this role focuses heavily on guest satisfaction, prepare to talk about how you've improved guest experiences in the past. Share any innovative ideas you have for enhancing the park's offerings and ensuring repeat business.