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- Tasks: Lead marketing strategies to drive growth and brand awareness across Europe.
- Company: Join Hertz, a leader in travel arrangements with a dynamic team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact on brand growth and performance in a fast-paced environment.
- Qualifications: 10+ years in marketing leadership with a strong focus on growth and performance.
- Other info: Collaborate with cross-functional teams and manage multi-million budgets.
The predicted salary is between 72000 - 108000 £ per year.
Join to apply for the Marketing Director role at Hertz. Own Europe's growth engine across performance, media and brand, with explicit accountability for GPR/first party growth, logged-in sessions on direct channels and GDPR compliant consent uplift. Translate investment into commercial outcomes (revenue/ROAS, CAC, new customer acquisition) while scaling product distribution for 24/7, SME, TNC, Subscriptions and vans. Partner closely with Product, CRM, Loyalty, SEO, Digital experience and Revenue Management to deliver full funnel growth.
Key Responsibilities:
- Define an EU growth strategy that integrates brand and performance, audience frameworks, message hierarchy, media/brand calendar alignment.
- Implement demand gen/demand capture model, set up quarterly and annual targets, objectives and key results by product and market.
- Lead cross-functional growth forums with CRM, Loyalty, Product, SEO and Digital Experience.
- Own EU brand calendar tied to commercial seasonality, ensure creative ladders into performance outcomes.
- Drive GPR acquisition and reactivation programs, increase member booking penetration and reduce churn.
- Own multi-million budgets across Search, Social, Display, Programmatic, Video.
- Improve GDPR compliant consent and addressable audience size leveraging consent mode, soft opt-in and gated value.
- Define KPI hierarchy (ROAS, CAC, LTV, revenue by product segment, GPR penetration, logged-in share, consent rate).
- Set creative testing strategy, scale winners across markets and channels.
- Lead agency governance and accountability.
Key KPIs:
- ROAS (blended & channel), CAC, revenue contribution by product.
- Branded search uplift and aided awareness/recall proxies, assisted conversions.
- GPR (loyalty) member growth, member booking penetration, churn/retention indicators.
- Direct channels logged-in session share, profile completion %, app adoption.
- Addressable base growth, consent rate (GDPR), CRM deliverability and engagement.
- Incrementality lift from tests/MMM, insight-based budget optimisation.
Educational Background: Master's degree in marketing, Advertising, or other business discipline (MBA highly preferred).
Professional Experience: 10+ years in growth/performance and brand media leadership across European markets. Proven ownership of multi-million budgets with commercial accountability and forecasting. Demonstrated success integrating brand and performance to drive measurable outcomes.
Skills for Job Profile / Best Fit Analysis: Strategic thinking with operational rigour, ability to turn insights into actions quickly. Executive communication including clear narratives for budget ask, allocation and impact. Data driven decision making, comfort with KPI trade-offs across brand and performance. People leadership, agency governance, cross functional influence in matrix teams.
Tools and Stack Exposure: Google Ads, SA360/CM360/DV360, Meta, Youtube, MMM/Attribution (Meta Robyn, Google Meridian), A/B testing tools, Salecycle, CRM, Loyalty platforms.
Marketing Director in Uxbridge employer: Hertz
Contact Detail:
Hertz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Uxbridge
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in growth and performance marketing. Use case studies to demonstrate how you've driven results, and don’t forget to include any cool projects that showcase your creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand strategy and be ready to discuss how you can contribute to their growth. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Don’t hesitate to follow up after applying to express your enthusiasm!
We think you need these skills to ace Marketing Director in Uxbridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Director role. Highlight your experience with growth strategies, budget management, and cross-functional collaboration. We want to see how you can own Europe’s growth engine!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for brand and performance integration. Share specific examples of how you've driven measurable outcomes in previous roles.
Showcase Your Data Skills: Since this role involves a lot of data-driven decision making, make sure to highlight your experience with KPIs, MMM attribution, and any tools you've used like Google Ads or CRM platforms. We love numbers that tell a story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Hertz
✨Know Your Numbers
As a Marketing Director, you'll need to be comfortable with metrics like ROAS, CAC, and LTV. Brush up on these key performance indicators and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in developing and implementing growth strategies. Think of specific examples where you integrated brand and performance to achieve measurable outcomes, and be ready to explain your thought process.
✨Familiarise Yourself with GDPR Compliance
Since this role involves managing consent and addressable databases, make sure you understand GDPR regulations. Be prepared to discuss how you've navigated compliance issues in past positions and how you plan to improve consent rates.
✨Cross-Functional Collaboration is Key
This position requires working closely with various teams like CRM, Product, and Digital Experience. Have examples ready that demonstrate your ability to lead cross-functional initiatives and how you’ve successfully aligned different departments towards common goals.
