At a Glance
- Tasks: Lead marketing analytics and data engineering to create a unified data foundation.
- Company: Join Hertz, a leader in travel arrangements with a commitment to innovation.
- Benefits: Enjoy up to 40% off rentals, paid time off, and an employee assistance programme.
- Other info: Be part of a diverse team that values equal opportunity and personal growth.
- Why this job: Make impactful decisions with data while working in a dynamic and supportive environment.
- Qualifications: 5-8 years in analytics or data engineering; strong SQL and dashboarding skills required.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Marketing Analytics and Data Engineering Lead role at Hertz. Design, build, and govern the marketing data foundation – tagging, tracking, pipelines, and modelling – to create a single source of truth across direct, paid, social, and CRM channels. Enable faster, better decisions with accurate data, integrated views (GA4, Salesforce, Databricks, COGNOS), and insight products (dashboards, attribution/MMM). Be the primary point of contact for all tracking and data issues, ensuring reliability, compliance, and speed.
Key Responsibilities
- Deploy, audit, and manage web/app tagging and tracking (GTM, GA4, CM360/Floodlight, Meta pixel, consent mode), and enforce server‑side GTM evaluation and de‑duplication rules.
- Build robust connectors/APIs for GA4, GMP (CM360/DV360/SA360), Meta, and other platforms; unify with Databricks, COGNOS, and Salesforce.
- Model clean tables and views, implement data quality checks and documentation.
- Deliver Looker Studio and Tableau dashboards, automate recurring reporting, and provide training to channel owners.
- Deploy open‑source MMM (Meta Robyn, Google Meridian), design holdouts, and support hybrid attribution and incrementality studies.
- Ensure GDPR/consent compliance, maintain audit trails, and partner with legal on risk mitigation.
- Act as a single point of contact for data/tracking issues, triage quickly, and run enablement sessions and documentation.
Key KPIs
- Tag coverage rate and accuracy; reduced data discrepancy between platforms and sources.
- Pipeline uptime and latency SLAs; time‑to‑lag and time‑to‑insight reductions.
- Dashboard adoption and stakeholder satisfaction.
- Evidence‑based budget reallocation % driven by MMM/holdouts and incrementality tests.
- Compliance readiness; consent coverage and audit trail completeness.
Educational Background
- Degree in Computer Science, Analytics, or Data Science.
Professional Experience
- 5‑8 years in analytics, data engineering, or marketing analytics engineering roles.
- Expertise in GTM/GA4/GMP/Meta tracking; strong SQL and experience with BigQuery or equivalent.
- Hands‑on APIs and proficiency with dashboarding (Looker Studio/Tableau).
- Familiar with at least one scripting language (Python or R).
- MMM/attribution exposure (Robyn, Meridian) and understanding of privacy frameworks (GDPR, consent mode).
Skills and Competencies
- Structured problem solving with a bias to automate and standardise.
- Clear communicator able to translate between technical and commercial stakeholders.
- Strong ownership and prioritisation; able to manage a technical backlog and SLAs.
- Documentation discipline and enablement mindset to up‑skill the wider team.
Tools and Stack
- BigQuery, Python/R, GA4, CM360/DV360/SA360, Meta.
- Looker Studio, Tableau, Server‑side GTM, privacy and consent platforms.
What You’ll Get
- Up to 40% off any standard Hertz Rental in a corporate country.
- Paid Time Off.
- Employee Assistance Programme for employees and family.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Travel Arrangements
EEO Statement Hertz is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status or any other protected class.
Marketing Analytics Manager in Uxbridge employer: Hertz
Hertz is an excellent employer, offering a dynamic work environment at the London Heathrow head office where collaboration and innovation thrive. Employees benefit from a strong focus on professional development, competitive compensation, and a culture that values teamwork and efficiency in fleet management. With opportunities for growth and a commitment to optimising asset recovery, Hertz provides a rewarding career path for those looking to make a meaningful impact in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager in Uxbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hertz and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hertz are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hertz on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hertz. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics Manager in Uxbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hertz. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hertz:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hertz’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hertz
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hertz will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hertz, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
