At a Glance
- Tasks: Lead Hertility's revenue strategy and unify commercial efforts across DTC and B2B.
- Company: Join a pioneering healthtech company focused on women's reproductive health.
- Benefits: Enjoy remote work, flexible hours, and a generous wellbeing allowance.
- Other info: Be part of a mission-driven culture that values diversity and inclusion.
- Why this job: Make a real impact in women's health while leading a dynamic team.
- Qualifications: 10+ years in senior commercial roles with a track record of sustainable growth.
The predicted salary is between 120000 - 130000 £ per year.
Permanent, full-time role (40 hours per week) in the UK, Remote. Salary: £120,000 to £130,000 per year, with a competitive equity package and commission structure included.
Why Hertility? Hertility was born out of a need for preventative, personalised and dedicated expert healthcare across a woman’s hormonal lifespan. Hertility’s at-home diagnostic testing, telemedicine, treatments, prescriptions, and clinical services provide advanced insights into reproductive health, fertility decline, and the onset of menopause, as well as the diagnosis of 18 conditions. Hertility reduces diagnosis times for some conditions from nine years to six days.
We're hiring a VP of Commercial to own Hertility's total revenue across all revenue streams and to lead the commercial organisation as a single, coordinated engine. This is an executive leadership role reporting to the Founders, with a seat at the leadership table and direct accountability to the board and investors for revenue performance. While this is a leadership role, we're looking for someone who is comfortable moving between strategy and execution as needed. You'll lead the Head of Growth (DTC) and Director of B2B Sales, while shaping brand and the commercial direction of the product.
Your mandate is to unify them: set one commercial strategy, hold one revenue number, sharpen unit economics across both motions, and build the operating rhythm that makes growth repeatable and defensible rather than campaign-by-campaign.
What You’ll Be Doing:
- Total revenue: planning through delivery. Own the company-wide revenue forecast, target-setting and in-period delivery across revenue streams. Hold P&L-level accountability for revenue, commercial efficiency and the path to profitable growth, in partnership with Finance.
- Commercial strategy across both motions: Set a single, integrated commercial strategy spanning consumer growth and B2B sales, with clear objectives cascaded to each Head of Department. Own pricing, positioning and go-to-market across the portfolio, including new service and product tiers and add-ons. Identify and prioritise new revenue: market expansion, strategic partnerships, affiliate and referral programmes, and the continued build-out of B2B.
- Leading the commercial organisation: Lead, develop and hold accountable the Head of Growth (DTC) and the Director of B2B Sales, and the wider teams working with them (growth marketing, product marketing, CRM/lifecycle, brand, data, and B2B sales/partnerships). Build the operating cadence, planning, forecasting, reporting, experimentation that runs the commercial function as one engine. Embed a data-led, accountable performance culture across both motions.
- Brand: Work closely with our Brand Manager to create brand strategy, positioning and execution across all channels, protecting long-term brand equity in a clinical, trust-sensitive category while driving near-term performance.
- Commercial direction of the product: Partner with Product on roadmap prioritisation, product-market fit and product-led growth, bringing the commercial and customer lens to what gets built.
- Executive, board & investor leadership: Operate as a core member of the leadership team, working cross-functionally across product, clinical services, finance and brand. Own the commercial and growth narrative with the board and investors, and support fundraising.
What Success Looks Like:
- One integrated commercial strategy and revenue plan across DTC and B2B that the leadership team and board are bought into.
- Improving unit economics (LTV:CAC, payback, margin) alongside revenue growth, not traded against it.
- Two strong, well-supported Heads running their motions with clear ownership, operating as one coordinated function.
- A diversified, resilient revenue mix with reduced single-channel and single-motion dependence.
- Commercial reporting the founders and investors trust, with a consistent 'so what' running through it.
About You:
- Senior commercial leadership experience (typically 10+ years) with ownership of a meaningful, multi-channel revenue line.
- Track record of scaling a business and managing the transition from growth-at-all-costs to profitable, sustainable growth.
- Credible across both consumer growth/marketing and B2B/partnership sales or deep in one with demonstrable command of the other; you can lead a performance marketer and a sales leader equally well.
- Experience leading through other senior leaders (managing Heads/Directors), not just managing individual contributors.
- Genuine fluency in unit economics and revenue forecasting; you own the number, you don't just report on it.
- Comfortable operating at board and investor level, owning the commercial narrative.
- Strong full-funnel and brand instincts; equally at home with a revenue model, a CAC dashboard and a brand brief.
- Bias for prioritisation and clear recommendations over exhaustive optionality.
- Experience in healthtech, femtech, diagnostics or another regulated, trust-sensitive category.
- Experience integrating DTC and B2B commercial models under one strategy.
- Operating in a consent-gated, privacy-first data environment (GA4, cookie consent, post-iOS attribution).
- Energetic, passionate, mission-driven and genuinely energised by advancing women's health.
Your Team: You will be working and reporting directly to our Founders; Dr Helen O’Neill (CEO), Dr Natalie Getreu (COO) and Deirdre O’Neill (CCO). You will be line managing our Head of Growth and our Director of Sales and be a member of our Senior Leadership team.
Our Culture & Values: At Hertility, we’re all about ovary-acting with purpose! We believe in a world where every womb has access to the healthcare it needs. We’re bold, focused, dependable and proud - lifting each other up, working with heart and staying true to our mission.
Ready to Apply? Apply by: 28th June 2026. Interviews Begin: from 15th June 2026.
Perks & Benefits:
- 33 Days of Paid Leave: Includes public holidays; 3 Days Discretionary additional time off between Christmas and New Year.
- Company Laptop: The tech you need to succeed!
- Remote-First: Work from anywhere with the flexibility to do what matters most to you.
- Flexible Working Hours: 40 hours per week, with the freedom to choose your start and finish times.
- Wellbeing: Receive a £40 monthly wellbeing allowance to spend on anything that brings you joy.
- Pension Scheme: 5% employer contribution salary sacrifice pension with a 5% employee match.
- Mental Health Support: In house counselling available anytime.
- Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family.
- Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life.
- Menstrual Leave: Time to rest and restore when your body’s rhythms change.
- Financial Advisor Access: Get guidance on financial planning.
- Work from Anywhere: Embrace true flexibility with the option to work from anywhere in the world, one month per destination, up to 12 countries across 12 months.
At Hertility, we want every candidate to feel comfortable and confident throughout the hiring process. If you need any adjustments, whether that’s interview timings, communication preferences, or accessibility support, just drop us a line. Let us know how we can help!
Diversity & Inclusion: Just like the diversity in every cell, Hertility thrives on a range of perspectives and experiences. We’re proud to be an equal opportunity employer and celebrate the unique contributions each team member brings to our work.
VP of Commercial in London employer: Hertility
Hertility is an exceptional employer that champions women's health through innovative healthcare solutions, offering a remote-first work environment that prioritises flexibility and employee wellbeing. With a strong commitment to personal and professional growth, employees benefit from generous leave policies, mental health support, and a culture that values collaboration and inclusivity. As a leader in the healthtech sector, Hertility provides a unique opportunity to make a meaningful impact while enjoying competitive compensation and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Commercial in London
✨Get Involved in Industry Events
Jumping into industry events or leadership conferences can really help boost your visibility. Not only will you meet potential employers, but you’ll also get the chance to connect with other leaders in corporate management. Look for local or even virtual events that focus on leadership—every connection counts!
✨Engage in Professional Networks
Join professional management associations relevant to your career goals. These networks often host workshops, panels, and networking events that can put you in front of hiring managers. Plus, they can give you the scoop on upcoming roles, such as the full-time positions with companies like Hertility.
✨Showcase Your Leadership Skills
When reaching out to potential employers, particularly for leadership roles, demonstrate your leadership capabilities with real examples. Share stories from your previous positions that illustrate how you handled challenges and drove results. This will help you stand out when you apply to places like Hertility.
✨Tailor Your LinkedIn Presence
Ensure your LinkedIn profile is specifically tailored to corporate leadership. Highlight achievements, showcase relevant content and engage with posts in management groups. This not only builds your credibility but keeps you on the radar of companies looking for candidates like you as they post full-time opportunities.
We think you need these skills to ace VP of Commercial in London
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
Quantify Your Achievements:Numbers talk, especially in management! When detailing your achievements in your CV or cover letter, don’t just say you improved team performance. Instead, say you boosted productivity by 30% over six months through effective strategy implementation. This makes your application pop and shows us what you can bring to Hertility.
Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of Hertility. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at Hertility
✨Showcase Your Leadership Style
You’ll want to thoroughly convey your unique approach to leadership. During the interview with Hertility, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at Hertility, especially in the specific context of the challenges they’re currently facing.
✨Craft Your Vision for the Company
Since this is a full-time leadership role, spending time thinking about your vision for Hertility could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
✨Emphasise Team Dynamics and Culture
In corporate leadership, team dynamics and organisational culture are everything. Be ready to discuss how you've fostered a positive work environment in previous roles. Bring up examples of how you've managed diverse teams effectively—this will resonate well at Hertility as they’re likely seeking a candidate who can enhance their workplace culture.
