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For Companies At a Glance
- Tasks: Join our CRM Squad to drive customer engagement and retention through innovative communication strategies.
- Company: Hertility Health is revolutionising women's health with at-home hormone testing and expert support.
- Benefits: Enjoy remote work, flexible hours, 33 days paid leave, and free fertility services.
- Why this job: Make a real impact in women's health while working in a supportive and dynamic team environment.
- Qualifications: 5+ years of CRM experience, strong analytical skills, and a passion for customer-centric strategies.
- Other info: Work from anywhere for one month each year and access mental health support anytime.
The predicted salary is between 34000 - 42000 £ per year.
Senior CRM Executive
Full time • UK, Remote • £40,000 – £50,000 (We\’re transparent about our salary range – most offers start at the lower end, with room to grow based on performance.)
Why Hertility?
Hertility Health is transforming women’s health, putting fertility and reproductive care at the forefront of conversation and care. We’re the only CQC-approved provider offering at-home hormone health, fertility testing, and end-to-end clinical support.
Our mission is powerful yet simple: to give women the tools they need to manage their health from menstruation through menopause, with expert support every step of the way.
Why You’ll Love This Role
As a Senior CRM Executive you’ll play an integral role in our growing company. We’re seeking a talented and versatile Senior CRM Executive to join our CRM Squad within the Growth Team and play a major role in driving forward acquisition and retention through CRM, whilst helping to shape our customer communication strategy.
In this role, you’ll assist the management of sophisticated omnichannel lifecycle programs, support the development and launch of new CRM initiatives, and shape the tone and messaging across all CRM touchpoints, ensuring our communications are impactful, on-brand, and tailored to audience needs. If you’re passionate about making a difference in women’s health, this role is for you!
What You’ll Be Doing
The role reports to the Senior CRM Manager and sits within the Growth team, and works cross-functionally with the Brand, Product, Engineering, Customer Service and B2B teams.
The Senior CRM Executive contributes to the execution of the overall CRM strategy for the business, with a particular focus on activation and retention across our existing channels including email, SMS and push and future potential channels such as in-app messaging and WhatsApp. They ensure that all comms are built with scale and automation in mind, while balancing this with brand messaging and engagement objectives.
Key responsibilities
- Assisting in delivering a CRM strategy and roadmap that supports Hertility’s growth plans, with a focus on activating and retaining customers and increasing lifetime value
- Assisting planning and delivery of BAU campaigns and CRM work for the Brand, B2B, Customer Service and product teams
- Becoming an expert in CRM technology (we use Braze) and ensuring we are constantly innovating how we communicate with our audience
- Executing end-to-end multi-channel CRM journeys to continually engage and retain customers throughout their lifecycle, such as upsell, cross-sell, re-engagement and loyalty flows
- Assisting in planning and implementing journeys and CRM requirements for product launches and feature releases
- Testing and learning using A/B and multivariate testing across creative, copy, send time and cadence, ready to gather learnings and share these with the wider team
- Analyzing data to determine ways to optimise performance to improve conversion and retention
- Reporting on performance and learnings
- Getting to know our customers using research, feedback and engagement data, with a view to improving our segmentation strategy
- Reporting on, and improving CRM KPIs
What We’re Looking For
You’ll thrive if you’re passionate about fertility and reproductive health and bring the following:
- Relevant Experience: 5+ years of CRM experience, ideally within e-commerce, demonstrating deep knowledge of digital marketing, loyalty strategies, and full end-to-end campaign execution. Skilled in using ESPs and CDPs such as Braze.
- Detail Led: Meticulous attention to detail, from overseeing seamless campaign production to catching even the smallest proofreading errors.
- Customer Centric: Deeply customer-focused, commercially minded, and always looking for innovative ways to enhance the customer journey.
- Analytical: Strong analytical capabilities with the ability to interpret data and translate insights into actionable strategies.
- Collaborative Team Player: Excellent interpersonal and collaboration skills, with a proactive mindset and the ability to thrive in fast-paced, cross functional environments.
Your Team
You will be working and reporting directly to our Senior CRM Manager – Melanie Nordman. You’ll also work with the Growth team, and work cross-functionally with the Brand, Product, Engineering, Customer Service and B2B teams.
Perks & Benefits
- 33 Days of Paid Leave: Includes public holidays, plus discretionary additional time off between Christmas and New Year. This is pro-rated if you’re not full time.
- Company Laptop: The tech you need to succeed!
- Fully Remote: Work from anywhere with the flexibility to do what matters most to you.
- Flexible Working Hours: We trust our team to manage their time and deliver results.
- Pension Scheme: 5% employer contribution salary sacrifice pension with a 4% employee match.
- Mental Health Support: In house counselling available anytime.
- Free Hertility Services: Complimentary hormone and fertility tests for you, plus discounts for friends and family.
- Enhanced Parental Leave & First-Time Parents Benefits: Support through all stages of family life.
- Menstrual Leave: Supporting health and wellbeing.
- Financial Advisor Access: Get guidance on financial planning.
- Work from Anywhere: Enjoy one full month each year to work from anywhere in the world!
Our Culture & Values
At Hertility, we’re all about ovary-acting with purpose! We believe in a world where every womb has access to the healthcare it needs. We’re bold, focused, dependable and proud! Lifting each other up, working with heart and staying true to our mission.
Ready to Apply?
- Apply by: Monday 8th September 2025
Interview Process
- Initial Phone Interview – A 15-minute conversation with a member of our Talent Team to get to know you better and answer any initial questions.
- Competency Based Interview – A structured interview with Melanie Nordman, our Senior CRM Manager, focusing on your experience and key competencies relevant to the role.
- Task & Discussion – You’ll be asked to complete a short live task with Melanie Nordman, our Senior CRM Manager and Lucy Button, our VP of Growth. This will help us understand your approach and thought process.
- Final Interview – Two 15-minute conversations with the Founders.
If you’re excited to be part of a team that’s redefining women’s health, apply now! We can’t wait to meet you.
We’re Here to Support You
At Hertility, we want every candidate to feel comfortable and confident throughout the hiring process. If you need any adjustments – whether that’s interview timings, communication preferences, or accessibility support, just drop us a line. Let us know how we can help!
Diversity & Inclusion
Just like the diversity in every cell, Hertility thrives on a range of perspectives and experiences. We’re proud to be an equal opportunity employer and celebrate the unique contributions each team member brings to our work.
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Senior CRM Executive employer: Hertility Health Limited
Contact Detail:
Hertility Health Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with CRM tools, especially Braze, as it's crucial for the role. Understanding its features and capabilities will not only help you in interviews but also demonstrate your commitment to mastering the technology used at Hertility.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise CRM campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your ability to drive customer engagement and retention.
✨Tip Number 3
Research Hertility's mission and values thoroughly. Being able to articulate how your personal values align with their focus on women's health will set you apart and show your genuine interest in contributing to their cause.
✨Tip Number 4
Prepare to discuss your experience in cross-functional collaboration. Highlight instances where you've worked with different teams, such as marketing or product development, to achieve common goals, as this is key to succeeding in the Senior CRM Executive role.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant CRM experience, particularly in e-commerce and digital marketing. Emphasise your familiarity with tools like Braze and any successful campaigns you've executed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for women's health and how your skills align with Hertility's mission. Mention specific examples of how you've driven customer engagement and retention in previous roles.
Showcase Analytical Skills: Demonstrate your analytical capabilities by including examples of how you've used data to optimise CRM strategies. Highlight any A/B testing or performance reporting you've conducted.
Prepare for Interviews: Familiarise yourself with Hertility's values and culture. Be ready to discuss your experience in detail, especially regarding cross-functional collaboration and customer-centric strategies.
How to prepare for a job interview at Hertility Health Limited
✨Know Your CRM Tools
Familiarise yourself with CRM technologies, especially Braze, as it's crucial for the role. Be prepared to discuss how you've used similar tools in past roles and any innovative strategies you've implemented.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical capabilities. Prepare examples of how you've interpreted data to optimise campaigns and improve customer retention, as this is a key aspect of the job.
✨Understand the Brand's Mission
Research Hertility's mission and values thoroughly. Show your passion for women's health and how it aligns with your personal and professional goals during the interview.
✨Prepare for Competency Questions
Expect competency-based questions focusing on your experience in CRM and digital marketing. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
