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For Companies At a Glance
- Tasks: Lead brand strategy, PR, social media, and events for a dynamic consulting firm.
- Company: Join Herspiegel, a forward-thinking company in the pharmaceutical sector.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Work in a vibrant London office with a supportive team and exciting projects.
- Why this job: Make a real impact on brand perception and employee engagement in a creative environment.
- Qualifications: 8+ years in brand/communications with strong storytelling and analytical skills.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Senior Brand & Communication Manager role at Herspiegel.
Base Pay
This range is provided by Herspiegel. Your actual pay will be based on your skills and experience â talk with your recruiter to learn more.
Role Summary
You will report to the Global VP of Marketing and lead Brand and Communications for Herspiegel Consulting and a group of brands. This is a broad but handsâon role covering brand strategy, design governance, PR/media relations, social media, events, and internal communications. With the support of a Marketing Executive, this role ensures the brand is commercialised across multiple service lines and channels, codified through a practical playbook, and consistently executed internally and externally to drive organic growth, brand preference, and employee engagement.
Role Responsibilities & Requirements
- Brand Strategy & Commercialisation
- Translate corporate strategy into a differentiated brand positioning and messaging architecture across segments/regions.
- Leverage brand to drive crossâselling opportunities and accelerate organic growth.
- Own the brand narrative and proof points including customer value stories.
- Drive brand campaigns and coâmarketing programs that convert awareness into pipeline and shareâofâwallet.
- Establish KPIs for brand health (awareness, preference, NPS, share of voice) and commercial impact (MQLs influenced, pipeline attributed).
- Brand Playbook & Design Governance
- Maintain a Brand Playbook (visual identity, tone of voice, messaging hierarchy, templates, accessibility guidelines).
- Lead design standards across web, product marketing assets, sales collateral, video, and events.
- Manage agency partners and designers; set SLAs, QA standards, and vendor evaluation criteria.
- Implement brand compliance processes: reviews, approvals, and training for marketing, sales, and regional teams.
- PR / Media Relations
- Create a new earned media strategy, spokesperson prep, media training, and executive visibility.
- Develop a proactive newsroom calendar: product launches, customer stories, analyst relations, corporate announcements, ESG/CSR.
- Manage PR agency(ies); set measurable outcomes (SOV, tier 1 coverage, message pullâthrough, backlink authority).
- Monitor and manage issues/crisis communications with Legal/HR; maintain reactive Q&A and escalation playbooks.
- Events & Experiences
- Lead the events strategy (flagship conferences, regional roadshows, partner events, webinars).
- Align event content with brand narrative, product strategy, and demandâgen goals; define pre/during/post activation plans.
- Own event design standards and measurement (registrations, engagement, MQLs, influenced pipeline, cost per lead).
- Negotiate venues/vendors; manage production budgets and onâsite operations.
- Social Media & Community
- Own organic social strategy, editorial calendar, and channel governance across LinkedIn, X, YouTube, etc.
- Establish executive social programs (thought leadership, POV threads, video snippets) and employee advocacy guidelines.
- Integrate social listening and UGC/community activation; coordinate with Customer Marketing for advocacy.
- Internal Communications
- Partner with HR on culture, change communications, leadership messaging, and employer brand alignment.
- Build a cadence for Townhalls, leadership letters, integration comms and other key internal advocacy initiatives.
- Maintain IC toolkits: templates, channels (intranet, email, Teams), tone guidelines, and accessibility.
- Measure IC effectiveness: open rates, engagement, employee sentiment, manager cascade completeness.
- Budget & Team Scope
- Manages a blended budget across PR, creative/design, social, and events; responsible for vendor selection and ROI.
- Line management for 1 specialist (e.g., PR Lead, Social Manager, Designer, Events Manager).
- Success Metrics / KPIs
- Brand Health: unaided/aided awareness, preference, SOV, message resonance.
- Commercial Impact: MQLs influenced, opps/pipeline attributed, CPL at events, contentâassisted revenue.
- PR Outcomes: tier 1 hits, message pullâthrough %, backlink authority, analyst mentions.
- Social Performance: engagement rate, CTR to high intent pages, share ofâvoice, sentiment.
- IC Effectiveness: employee engagement scores, cascade compliance, timeâtoâunderstanding during change.
- Operational Excellence: onâtime delivery, budget adherence, agency performance, playbook adoption.
- Strategic & Commercial: connects brand to revenue, builds business cases, sets measurable OKRs.
- Creative & Editorial: tone of voice, narrative structure, design literacy, UX awareness.
- Analytical: measurement frameworks, reporting, experimentation.
- Risk & Reputation: issue/crisis comms readiness.
Qualifications & Experience
- 8+ years in brand/communications roles (B2B/B2C), including PR and design governance.
- Proven track record commercialising brand initiatives into measurable pipeline/demand outcomes.
- Experience leading agencies and staff in a global, highâperforming and dataârich environment.
- Strong editorial and storytelling skills; comfortable coaching executives for media and events.
- Dataâdriven: familiar with brand tracking, social listening, PR analytics.
- Bachelor's degree in Marketing, Communications, or related; MBA or advanced degree a plus.
Tools & Platforms (indicative)
- PR: media databases, newsroom CMS, coverage monitoring tools.
- Social: native platform managers, Sprout/Hootsuite, social listening.
- Analytics: GA4, CRM/marketing automation dashboards, SOV/brand trackers.
Logistics
- Must be eligible to work in the UK.
- Hybrid work model, with office in Farringdon, London (3 days per week with occasional UK/EU travel for events and internal reviews).
- Permanent, fullâtime role.
Job Details
- Seniority level: MidâSenior level.
- Employment type: Fullâtime.
- Job function: Marketing and Public Relations.
- Industries: Pharmaceutical Manufacturing and Hospitals and Health Care.
- Location: London, England, United Kingdom.
Senior Brand & Communication Manager in London employer: Herspiegel
Contact Detail:
Herspiegel Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Brand & Communication Manager in London
â¨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on social media. The more people know you, the better your chances of landing that Senior Brand & Communication Manager role.
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your best brand campaigns and communication strategies. This will give potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how you can drive organic growth and enhance brand preference based on their current initiatives.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Brand & Communication Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Brand & Communication Manager role. Highlight your relevant experience in brand strategy and communications, and show us how you can drive organic growth and employee engagement.
Showcase Your Achievements: We want to see your impact! Include specific examples of successful brand campaigns or PR strategies you've led. Use metrics to demonstrate how your efforts have influenced brand health and commercial outcomes.
Be Authentic: Let your personality shine through in your application. We value creativity and storytelling, so donât hesitate to share your unique perspective on brand communication and how you can contribute to our team.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it reaches the right people in our team!
How to prepare for a job interview at Herspiegel
â¨Know Your Brand Inside Out
Before the interview, dive deep into Herspiegel's brand values, mission, and recent campaigns. Be ready to discuss how your experience aligns with their brand strategy and how you can contribute to their goals.
â¨Prepare for Scenario-Based Questions
Expect questions that ask you to demonstrate your problem-solving skills in real-world situations. Think of specific examples from your past roles where you've successfully managed brand strategies or PR crises, and be ready to share those stories.
â¨Showcase Your Analytical Skills
Since this role requires a data-driven approach, be prepared to discuss how you've used analytics to measure brand health and campaign effectiveness. Bring examples of KPIs you've established and how they impacted business outcomes.
â¨Engage with Their Social Media Presence
Familiarise yourself with Herspiegel's social media channels and recent posts. Be ready to discuss your thoughts on their current strategy and how you would enhance their organic social presence, showing that you're proactive and engaged.