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For Companies At a Glance
- Tasks: Lead brand strategy, communications, and PR for a dynamic consulting firm.
- Company: Join Herspiegel, a forward-thinking company in the pharmaceutical sector.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Work in a vibrant London office with a supportive team and exciting projects.
- Why this job: Make a real impact on brand perception and drive growth in a creative environment.
- Qualifications: 8+ years in brand/communications with strong storytelling and analytical skills.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Brand & Communication Manager role at Herspiegel.
Role Summary
You will report to the Global VP of Marketing and lead Brand and Communications for Herspiegel Consulting and a group of brands. This is a broad but hands-on role covering brand strategy, design governance, PR/media relations, social media, events, and internal communications. With the support of a Marketing Executive, this role ensures the brand is commercialized across multiple service lines and channels, codified through a practical playbook, and consistently executed internally and externally to drive organic growth, brand preference, and employee engagement.
Role Responsibilities & Requirements
- Brand Strategy & Commercialisation
- Translate corporate strategy into a differentiated brand positioning and messaging architecture across segments/regions.
- Leverage brand to drive cross-selling opportunities and accelerate organic growth.
- Own the brand narrative and proof points including customer value stories.
- Drive brand campaigns and co-marketing programs that convert awareness into pipeline and share-of-wallet.
- Establish KPIs for brand health (awareness, preference, NPS, share of voice) and commercial impact (MQLs influenced, pipeline attributed).
- Brand Playbook & Design Governance
- Maintain a Brand Playbook (visual identity, tone of voice, messaging hierarchy, templates, accessibility guidelines).
- Lead design standards across web, product marketing assets, sales collateral, video, and events.
- Manage agency partners and designers; set SLAs, QA standards, and vendor evaluation criteria.
- Implement brand compliance processes: reviews, approvals, and training for marketing, sales, and regional teams.
- PR / Media Relations
- Create a new earned media strategy, spokesperson prep, media training, and executive visibility.
- Develop a proactive newsroom calendar: product launches, customer stories, analyst relations, corporate announcements, ESG/CSR.
- Manage PR agency(ies); set measurable outcomes (SOV, tier 1 coverage, message pull-through, backlink authority).
- Monitor and manage issues/crisis communications with Legal/HR; maintain reactive Q&A and escalation playbooks.
- Events & Experiences
- Lead the events strategy (flagship conferences, regional roadshows, partner events, webinars).
- Align event content with brand narrative, product strategy, and demand-gen goals; define pre/during/post activation plans.
- Own event design standards and measurement (registrations, engagement, MQLs, influenced pipeline, cost per lead).
- Negotiate venues/vendors; manage production budgets and on-site operations.
- Social Media & Community
- Own organic social strategy, editorial calendar, and channel governance across LinkedIn, X, YouTube, etc.
- Establish executive social programs (thought leadership, POV threads, video snippets) and employee advocacy guidelines.
- Integrate social listening and UGC/community activation; coordinate with Customer Marketing for advocacy.
- Internal Communications
- Partner with HR on culture, change communications, leadership messaging, and employer brand alignment.
- Build a cadence for Townhalls, leadership letters, integration comms and other key internal advocacy initiatives.
- Maintain IC toolkits: templates, channels (intranet, email, Teams), tone guidelines, and accessibility.
- Measure IC effectiveness: open rates, engagement, employee sentiment, manager cascade completeness.
- Budget & Team Scope
- Manages a blended budget across PR, creative/design, social, and events; responsible for vendor selection and ROI.
- Line management for 1 specialist (e.g., PR Lead, Social Manager, Designer, Events Manager).
- Success Metrics / KPIs
- Brand Health: unaided/aided awareness, preference, SOV, message resonance.
- Commercial Impact: MQLs influenced, opps/pipeline attributed, CPL at events, content-assisted revenue.
- PR Outcomes: tier 1 hits, message pull-through %, backlink authority, analyst mentions.
- Social Performance: engagement rate, CTR to high intent pages, share of-voice, sentiment.
- IC Effectiveness: employee engagement scores, cascade compliance, time-to-understanding during change.
- Operational Excellence: on-time delivery, budget adherence, agency performance, playbook adoption.
- Strategic & Commercial: connects brand to revenue, builds business cases, sets measurable OKRs.
- Creative & Editorial: tone of voice, narrative structure, design literacy, UX awareness.
- Analytical: measurement frameworks, reporting, experimentation.
- Risk & Reputation: issue/crisis comms readiness.
Qualifications & Experience
- 8+ years in brand/communications roles (B2B/B2C), including PR and design governance.
- Proven track record commercializing brand initiatives into measurable pipeline/demand outcomes.
- Experience leading agencies and staff in a global, high-performing and data-rich environment.
- Strong editorial and storytelling skills; comfortable coaching executives for media and events.
- Data-driven: familiar with brand tracking, social listening, PR analytics.
- Bachelor’s degree in Marketing, Communications, or related; MBA or advanced degree a plus.
Tools & Platforms (indicative)
- PR: media databases, newsroom CMS, coverage monitoring tools.
- Social: native platform managers, Sprout/Hootsuite, social listening.
- Analytics: GA4, CRM/marketing automation dashboards, SOV/brand trackers.
Logistics
- Must be eligible to work in the UK.
- Hybrid work model, with office in Farringdon, London (3 days per week with occasional UK/EU travel for events and internal reviews).
- Permanent, full-time role.
Job Details
- Seniority level: Mid-Senior level.
- Employment type: Full-time.
- Job function: Marketing and Public Relations.
- Industries: Pharmaceutical Manufacturing and Hospitals and Health Care.
- Location: London, England, United Kingdom.
Senior Brand & Communication Manager in England employer: Herspiegel
Contact Detail:
Herspiegel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & Communication Manager in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you, the better your chances of landing that Senior Brand & Communication Manager role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand strategy and recent campaigns. This will help you showcase how your experience aligns with their goals and make you stand out as a candidate.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've driven brand initiatives and achieved measurable outcomes. This is key for a role focused on brand health and commercial impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Brand & Communication Manager in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Brand & Communication Manager role. Highlight your relevant experience in brand strategy, PR, and internal communications, and show us how you can drive organic growth for Herspiegel.
Showcase Your Achievements: We want to see your impact! Include specific examples of how you've successfully managed brand campaigns or improved brand health metrics in your previous roles. Numbers speak volumes, so don’t shy away from sharing those KPIs!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can own the brand narrative, so make sure your tone reflects that. Be genuine and passionate about what you can bring to the table.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Herspiegel
✨Know Your Brand Inside Out
Before the interview, dive deep into Herspiegel's brand values, mission, and recent campaigns. Be ready to discuss how you can enhance their brand strategy and what unique insights you bring to the table.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive brand success in previous roles. Highlight specific KPIs you've established and how they impacted brand health and commercial outcomes.
✨Master the Art of Storytelling
As a Senior Brand & Communication Manager, storytelling is key. Practice articulating your past experiences in a compelling way that aligns with Herspiegel's narrative and demonstrates your editorial skills.
✨Be Ready for Scenario Questions
Expect questions about crisis communications and PR strategies. Prepare scenarios where you've successfully managed challenges, showcasing your problem-solving skills and ability to maintain brand reputation.