At a Glance
- Tasks: Lead shopper-centric marketing strategies to boost growth across the UK & Ireland.
- Company: Join The Hershey Company, a leader in the FMCG sector.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams in a vibrant setting.
- Why this job: Make a real impact on shopper engagement and brand success.
- Qualifications: Strong commercial mindset and extensive FMCG experience required.
The predicted salary is between 60000 - 80000 £ per year.
The Hershey Company is seeking a Head of Trade Marketing in Greater London, UK. This pivotal role focuses on developing shopper-centric promotional strategies to drive growth across the UK & Ireland. The candidate should demonstrate a strong commercial mindset, extensive FMCG experience, and proficient stakeholder management to lead cross-functional collaborations.
This position entails overseeing trade marketing budgets, executing promotional strategies, and enhancing shopper conversion in multiple channels. A Bachelor's degree is essential.
Head of Trade Marketing: Shopper-Centric Growth Leader employer: Hershey Company
The Hershey Company is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Greater London. Employees benefit from comprehensive growth opportunities, competitive compensation, and a commitment to work-life balance, making it an ideal environment for those passionate about driving shopper-centric strategies in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Trade Marketing: Shopper-Centric Growth Leader
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local FMCG events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Trade Marketing role.
✨Tip Number 2
Prepare for those interviews by researching the company and its competitors. We want you to be able to discuss shopper-centric strategies confidently. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! You’ll want to articulate your commercial mindset and how your FMCG experience aligns with their goals. We suggest rehearsing with a friend or in front of a mirror to nail that delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can drive growth and enhance shopper conversion.
We think you need these skills to ace Head of Trade Marketing: Shopper-Centric Growth Leader
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Trade Marketing role. Highlight your FMCG experience and any successful promotional strategies you've implemented in the past.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your commercial mindset and how you can drive shopper-centric growth. Be sure to mention specific examples that demonstrate your stakeholder management skills.
Showcase Your Achievements:When detailing your work history, focus on quantifiable achievements. Did you increase sales or improve shopper conversion rates? Numbers speak volumes, so let us see the impact you've made in previous roles!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Hershey Company
✨Know Your FMCG Inside Out
Make sure you brush up on the latest trends and challenges in the FMCG sector. Be ready to discuss how these trends can influence shopper behaviour and promotional strategies. This shows that you’re not just familiar with the industry, but that you’re also passionate about it.
✨Showcase Your Commercial Mindset
Prepare examples of how you've successfully driven growth through innovative trade marketing strategies in your previous roles. Use metrics and data to back up your claims, as this will demonstrate your ability to think commercially and strategically.
✨Master Stakeholder Management
Think of specific instances where you’ve effectively collaborated with cross-functional teams. Highlight your communication skills and how you’ve managed relationships with different stakeholders to achieve common goals. This is crucial for a role that requires leading diverse teams.
✨Budgeting Brilliance
Be ready to discuss your experience with managing trade marketing budgets. Prepare to explain how you allocate resources effectively to maximise ROI on promotional activities. This will show that you have the financial acumen needed for the role.
