At a Glance
- Tasks: Lead exciting brand marketing projects for iconic products like Reese’s and Hershey’s.
- Company: Join The Hershey Company, a leader in the confectionery industry.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and creativity.
- Why this job: Be part of a dynamic team driving brand success across Europe.
- Qualifications: 3-5 years in FMCG marketing with strong analytical and leadership skills.
The predicted salary is between 50000 - 60000 £ per year.
As Associate Marketing Manager, Europe at The Hershey Company, you will play a key role in supporting the continued growth of our European portfolio, including iconic brands such as Reese’s and Hershey’s, during an exciting period of expansion for the business. Working under the leadership of the Marketing Manager, Europe, this role will combine brand ownership, creative & commercial thinking, analytical rigour and strong execution.
The Associate Marketing Manager will help shape and deliver brand plans across the UK and Europe, support the expansion of our pan-European portfolio, and lead key transversal marketing projects that build marketing excellence across the business. This is an exciting opportunity to support the launch and development of a future growth platform within the Hershey Europe portfolio, while helping scale our current brands within the UK & Europe.
To effectively perform their duties, the Associate Marketing Manager must be proficient in the following qualities:
- Leadership: Accountability, Problem-solving skills & Initiative
- Marketing Project Management: Strong Organisational skills & follow-through
- Creativity: Marketing experience working with creative and adaptation agencies
- Analytical skills: Internal & External data analysis capabilities
- Collaboration: Develop strong, cross-functional relationships & coordination with internal and external agency partners
Summary of Duties and Responsibilities:
- Brand Growth Platform: Go-to-Market Leadership (UK & Europe)
- Lead the execution of go-to-market plans for one or more brands within the European portfolio, translating consumer and business insights into effective market activation.
- Support the development and execution of annual brand plans, including media, consumer activation, and commercial & shopper integration.
- Partner with media, creative, shopper, PR and activation agencies to deliver integrated consumer plans.
- Drive execution of integrated brand-building initiatives, ensuring activities align with brand strategy, consumer needs, and business objectives, whilst being delivered on time and on budget.
- Monitor campaign performance and key KPIs, providing recommendations to optimise messaging, activation effectiveness, and future marketing investment.
- Ensure marketing materials, messaging, and activation plans align with brand guidelines, compliance requirements, and consumer needs.
- Conduct brand performance analysis to inform the performance & market competitiveness of Core products and Innovations post-launch across Europe.
- Partner with Insights, Category, Sales, and Finance to ensure Portfolio & Pricing strategies are both brand led and commercially grounded.
- Analyze category insights to support brand decision-making and identify opportunities for growth.
Integrated Marketing Execution & Transversal Projects:
- Lead or support transversal marketing projects that strengthen the quality, consistency and impact of Hershey Europe marketing.
- Support the development of select brand & shopper assets, creative toolkits, and ensuring consistency across local market adaptations.
- Lead multi-brand initiatives connected to brand priorities including sampling, and act as the marketing point person for PR.
- Support internal and external Brand Days, helping to build inspiring brand plans, strong content, and clear cross-functional alignment.
Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
- Experience leading FMCG brands across Brand Marketing & Media; Challenger brand experience is advantageous
- Leadership: Problem-solving mentality, intellectually curious, strong critical thinking skills
- Marketing Project Management: Ability to prioritise and manage multiple projects, work under pressure and meet deadlines
- Analytical skills: Proficient in data analysis tools such as Circana, Nielsen, customer data & consumer insights
- Collaboration: Strong collaboration, verbal and written communication skills
- A growth mindset and creative thinking are advantageous.
Education: Bachelor’s Degree in Business (marketing or related specialisation, from a top university preferred)
Experience: At least 3-5 years of marketing experience in FMCG (top-tier Food & Drink experience preferred)
Assoc Mgr Brand Marketing UK employer: Hershey Company
Hershey Company is an exceptional employer that values innovation and collaboration, making it a fantastic place for professionals in the External Supply & Co-Pack Leader role. With a strong focus on employee growth and development, you will have access to numerous opportunities to enhance your skills while working in a dynamic and inclusive culture. Located in Europe, you'll enjoy the benefits of a diverse work environment that encourages creativity and fosters meaningful partnerships across the region.
StudySmarter Expert Advice🤫
We think this is how you could land Assoc Mgr Brand Marketing UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hershey Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hershey Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hershey Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hershey Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assoc Mgr Brand Marketing UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hershey Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hershey Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hershey Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hershey Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hershey Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hershey Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
