International Marketing Manager (12 month contract)

Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next. Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way. Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities. So, come along for the ride, get inspired and Put Yourself Out There. As International Marketing Manager, you’ll shape how Herschel shows up around the world, leading end-to-end regional marketing strategy across Direct, Distributor, and Wholesale channels throughout EMEA, APAC, and LATAM. Connecting Vancouver HQ with regional business partners and key international retail accounts, you’ll take ownership of regional budget allocations, trade marketing programs, retail media campaigns, and visual merchandising execution. Working with high commercial autonomy in a small, agile team, you’ll turn regional business plans into locally relevant marketing that stays true to the Herschel brand. You’ll drive day-to-day decisions on regional budget allocations, localized social and in-store marketing approvals, retail media campaign bookings, and trade show execution. You’ll also know when to bring in the VP International Sales, proactively escalating localized product requests, major campaign shifts, and strategic budget reallocations. This is a full-time, fixed-term contract covering a maternity leave, ideally starting in January and running through December 31, 2027. This is a hybrid role, based out of our Shoreditch office with additional work-related travel. ABOUT HERSCHEL SUPPLY Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next. Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way. Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities. So, come along for the ride, get inspired and Put Yourself Out There. ABOUT YOUR NEW ROLE As International Marketing Manager, you’ll shape how Herschel shows up around the world, leading end-to-end regional marketing strategy across Direct, Distributor, and Wholesale channels throughout EMEA, APAC, and LATAM. Connecting Vancouver HQ with regional business partners and key international retail accounts, you’ll take ownership of regional budget allocations, trade marketing programs, retail media campaigns, and visual merchandising execution. Working with high commercial autonomy in a small, agile team, you’ll turn regional business plans into locally relevant marketing that stays true to the Herschel brand. You’ll drive day-to-day decisions on regional budget allocations, localized social and in-store marketing approvals, retail media campaign bookings, and trade show execution. You’ll also know when to bring in the VP International Sales, proactively escalating localized product requests, major campaign shifts, and strategic budget reallocations. A DAY IN THE LIFE Reporting to the VP, International Sales and working closely with Vancouver HQ Marketing