At a Glance
- Tasks: Lead growth strategies and drive new business revenue in a dynamic digital marketing agency.
- Company: Award-winning digital marketing agency with a values-driven culture.
- Benefits: Flexible hybrid model, supportive environment, and opportunities for professional development.
- Other info: Collaborative culture focused on continuous learning and positive impact.
- Why this job: Join a forward-thinking team and shape the future of digital marketing with AI.
- Qualifications: 10+ years in digital marketing with strong sales and leadership experience.
The predicted salary is between 43200 - 72000 € per year.
Exciting, high-growth, commercial leadership opportunity in an award-winning digital marketing agency.
Location: London-based | Operating in a flexible hybrid model.
Strategic Context
An award-winning digital marketing agency built on the belief that brilliant people doing meaningful, data-driven work create exceptional results. Established in 2008, the agency has grown to a 50-strong team with offices in the South East and London. The business specialises in SEO, PPC, content marketing, social media, digital PR, data and tracking, website migration, and strategic digital leadership training. It partners with a mix of B2B and B2C brands, including large national and global organisations, helping them elevate performance, build long-term capability, and stay ahead of ongoing change in digital.
Over the past two years, the agency has laid strong foundations for scale - strengthening structure, improving client retention, and enhancing operational maturity. The next phase focuses on moving from SME to large-agency territory, winning larger and more complex assignments, and embedding AI across commercial and delivery operations. As a certified B Corp, the agency is committed to positive impact, transparency, and a values-driven culture where people feel supported, challenged and empowered to grow. It operates in a down-to-earth, no-ego environment where curiosity, continuous learning and kindness matter as much as capability.
The Role:
This is a senior commercial leadership role responsible for driving all new-business revenue and leading the next phase of scale. You will own new business performance, build repeatable growth engines, and position the agency to win larger, more complex clients.
Reporting to the CEO, you will lead a team of Growth Managers and a Marketing Manager - coaching, developing and enabling them to deliver consistently strong results. The team is capable and motivated; your role is to elevate performance, introduce structure, and reduce reliance on any one individual.
Key Responsibilities
- Own and deliver the new-business revenue target across a mix of B2B and B2C clients.
- Lead, coach and develop the Growth team - embedding process, improving consistency, and supporting them on pitches and strategic opportunities.
- With support from the CEO, build a modern, AI-enabled sales approach: using AI intelligently across prospecting, qualification, pitch development and client engagement.
- Drive the agency’s move up-market, shaping how the agency positions itself to larger brands and more complex digital programmes.
- Oversee the full new-business cycle - pipeline creation, outbound, qualification, proposals, pitches, and closing.
- Work with marketing to align demand generation, brand positioning and outbound activity, ensuring a joined-up growth engine.
- Support the wider leadership team in forecasting, commercial planning and growth strategy.
- Maintain excellent relationships with key prospects and partners, representing the agency with credibility, confidence and a challenger mindset.
- Bring insight into the evolving digital marketing landscape - especially AI - and articulate this persuasively to senior clients.
- Champion the agency’s values, B Corp commitments, and people-first culture, setting high standards for openness, learning and positive impact.
Candidate Profile
We’re looking for an experienced commercial leader from the digital agency world - someone who blends strong sales craft, credible marketing understanding, and the ability to coach a capable team to consistently high performance. You’ll be comfortable selling strategic, multi-channel digital programmes, speaking the language of senior marketers, and using AI to enhance how you and your team operate.
Experience & Background
- 10+ years in digital marketing agencies (SEO, PPC, performance, creative, content or integrated).
- Proven track record delivering new-business revenue and running or developing a small commercial team.
- Strong experience working with mid-size and large brands, able to engage credibly with CMOs, Marketing Directors and senior decision-makers.
- Comfortable selling strategy-led agency services and explaining the impact of performance marketing, data and digital transformation.
- AI-literate - curious, confident and interested in learning how AI enhances the sales cycle and the future of digital marketing.
Attributes & Behaviours
- Challenger mindset - confident but never arrogant; pushes thinking in the right moments.
- No ego, no BS - straight-talking, practical and grounded.
- Highly self-aware, open to feedback, and committed to continuous learning.
- Supportive coach who builds confidence, capability and accountability within their team.
- Brings energy, positivity and a solutions-focused approach.
- Transparent, kind and collaborative - fits naturally into the close-knit agency culture.
- Excited by AI, industry change and the future of digital marketing.
Head of Growth in London employer: Herringbone Search
Join an award-winning digital marketing agency in London that champions a values-driven culture, where brilliant minds collaborate to deliver meaningful, data-driven results. With a flexible hybrid working model, employees benefit from a supportive environment that prioritises continuous learning and personal growth, alongside the opportunity to lead innovative projects at the forefront of digital transformation. As a certified B Corp, the agency is committed to positive impact, ensuring that every team member feels empowered to contribute to both client success and the greater good.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you articulate why you're the perfect fit for the Head of Growth role and show that you’re genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience and how it relates to driving new business revenue. Use specific examples to demonstrate your success in previous roles, especially in digital marketing, to make a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and reinforces your interest in joining their team.
We think you need these skills to ace Head of Growth in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Growth role. Highlight your experience in digital marketing and how it aligns with our agency's mission and values. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven new business revenue or led successful teams in the past. We love numbers, so if you can quantify your success, even better!
Be Authentic:We value a down-to-earth approach, so be yourself in your application. Share your passion for digital marketing and AI, and let your personality shine through. We’re looking for someone who fits into our no-ego culture, so authenticity is key!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process smoothly. We can’t wait to hear from you!
How to prepare for a job interview at Herringbone Search
✨Know Your Numbers
As the Head of Growth, you'll need to demonstrate a solid understanding of revenue targets and growth metrics. Brush up on your past achievements in driving new business revenue and be ready to discuss specific figures and strategies that led to your success.
✨Showcase Your Coaching Skills
This role involves leading and developing a team, so be prepared to share examples of how you've coached others to achieve high performance. Think about specific instances where your guidance made a difference and how you foster a supportive environment.
✨Embrace AI in Your Strategy
Since the agency is looking to embed AI into its operations, come equipped with insights on how AI can enhance sales processes. Discuss any experience you have with AI tools and how they can be leveraged for prospecting and client engagement.
✨Align with Agency Values
The agency prides itself on its B Corp commitments and people-first culture. Familiarise yourself with their values and be ready to articulate how your personal and professional ethos aligns with theirs. Show them you're not just about numbers but also about making a positive impact.
