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- Tasks: Drive DTC growth through innovative performance marketing strategies and manage paid media campaigns.
- Company: Join Snuggle Me Organic, a trusted brand in the baby product industry.
- Benefits: Enjoy remote work, 25 days holiday, health insurance, and brand discounts.
- Other info: Fast-paced role with high ownership and excellent career development opportunities.
- Why this job: Make a real impact on families while growing your marketing skills in a dynamic environment.
- Qualifications: 3+ years in performance marketing with strong data analysis and budget management skills.
The predicted salary is between 40000 - 50000 £ per year.
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, thoughtfully designed baby essentials. Our commitment to quality, safety, and innovation has made us a trusted brand stocked in major retailers including Target, Nordstrom, and Babylist. We exist to support families through products that make early parenting calmer, simpler, and more connected. As we continue to expand our product line and global reach, we are looking for a Performance Marketing Manager to help drive the next phase of DTC growth.
About The Role
The Performance Marketing Manager will own DTC growth across Paid Media and Partnership channels, with a strong focus on efficient customer acquisition, incremental revenue generation, and full‑funnel optimisation. This role will lead performance across PPC, Paid Social, and Affiliate marketing, working closely with creative, eCommerce, and external agency partners to scale acquisition while improving overall marketing efficiency. This is a 12‑month maternity cover role, offering high ownership across strategy, execution, and optimisation.
Responsibilities
- Acquisition Strategy Development – Design and implement strategies to drive user acquisition and revenue growth across paid media, affiliate, and performance PR.
- Paid Media Campaign Management – Plan, execute, and optimise paid search and paid social campaigns to maximise ROI.
- Affiliate Program Management – Recruit, manage, and optimise affiliate partnerships to drive incremental traffic and sales. Own creative process across paid channels. Manage agency and partnership relationships.
- Data Analysis & Performance Reporting – Track KPIs across acquisition channels, analyse performance to inform strategy and budget allocation.
- Budget Management – Allocate and monitor budgets across paid media and affiliate campaigns to ensure efficient spending.
- Conversion Rate Optimisation (CRO) – Work with Senior Ecom Manager to implement strategies to improve website, landing page, and funnel performance.
- Market & Competitor Analysis – Monitor industry trends, competitor activities, and platform updates to stay competitive.
- Cross‑Functional Collaboration – Work with marketing, creative, product, and analytics teams to align acquisition efforts with overall business goals.
- Innovation & Growth Initiatives – Identify and test new channels, platforms, and strategies to scale user acquisition and revenue.
About You
- 3+ years experience in performance marketing, ideally across DTC brands.
- Strong experience managing paid media and affiliate programmes.
- Highly data‑driven with experience analysing large datasets to drive decisions.
- Familiar with attribution models (MTA experience is a plus).
- Proven ability to manage budgets and optimise for efficiency and growth.
- Comfortable working in a fast‑paced, high‑ownership environment.
- Strong commercial mindset with a focus on incremental impact rather than platform metrics.
Our Benefits
- Remote Working (1 day PCM from London Office)
- 25 days holiday
- Public holidays
- Friday afternoons off in August
- Brand discounts
- Pension plan
- Health insurance
- Nursery benefits
- Cycle to work scheme
- Enhanced parental leave
Performance Marketing Manager (12 Month Maternity Cover) employer: Heroes
Contact Detail:
Heroes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (12 Month Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Performance Marketing Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. Highlight your experience with PPC, Paid Social, and Affiliate marketing to grab attention and demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used data to drive decisions in previous roles. This will show that you’re not just about the numbers, but you understand their impact on growth and efficiency.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining Snuggle Me Organic. Tailor your application to reflect your passion for DTC growth and how you can contribute to our mission of supporting families.
We think you need these skills to ace Performance Marketing Manager (12 Month Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Performance Marketing Manager. Highlight your experience in DTC brands and performance marketing, especially in managing paid media and affiliate programmes. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how you can contribute to our mission at Snuggle Me Organic. Be genuine and let your personality come through.
Showcase Your Data Skills: Since this role is highly data-driven, make sure to include examples of how you've used data analysis to inform marketing strategies. We love seeing how you've turned numbers into actionable insights that drove growth!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Heroes
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be data-driven. Brush up on your key performance indicators (KPIs) and be ready to discuss how you've used data analysis to inform your strategies in previous roles. This shows you understand the importance of metrics in driving growth.
✨Showcase Your Campaign Successes
Prepare specific examples of successful paid media and affiliate campaigns you've managed. Highlight the strategies you implemented, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and ability to drive DTC growth.
✨Understand the Brand
Familiarise yourself with Snuggle Me Organic's products and values. Be prepared to discuss how your marketing strategies can align with their mission of supporting families. Showing that you understand their brand will set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current marketing strategies and future goals. This not only shows your interest in the role but also your proactive mindset. Asking about their approach to innovation and growth initiatives can spark a great conversation.