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For Companies At a Glance
- Tasks: Lead CRM optimisation for Email and SMS, driving revenue and customer engagement.
- Company: Join Snuggle Me Organic, a trusted brand in the baby product industry.
- Benefits: Flexible contract with potential for extension and impactful work.
- Other info: Opportunity to train and mentor a marketing team for long-term success.
- Why this job: Make a difference in families' lives while enhancing your CRM skills.
- Qualifications: Experience in managing CRM channels, especially in eCommerce.
The predicted salary is between 40000 - 50000 £ per year.
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, loved baby products. Our commitment to quality and innovation has made us a trusted brand featured in major retailers such as Target, Nordstrom, and Babylist. We take pride in our mission to provide families with products that enhance their parenting journey. Join us as we continue to expand our product line and make a positive impact on families worldwide.
About The Role
Snuggle Me is seeking an experienced CRM Contractor to lead the optimisation and performance of our Email and SMS channels. This role will be responsible for driving measurable improvements in CRM revenue, efficiency, and customer personalisation. In addition to execution, the contractor will play a key role in training and upskilling the internal marketing team, ensuring sustainable, long‑term CRM capability within the business.
Responsibilities
- CRM Performance & Growth
- Own and optimise CRM channel performance across Email and SMS
- Deliver improvements in key KPIs, including:
- Revenue per recipient
- Conversion rate
- Click‑through rate (CTR)
- Engagement rates
- Optimise lifecycle flows (e.g. welcome, abandoned cart, post‑purchase, winback)
- Plan and execute campaign calendars aligned with commercial objectives
- Develop and implement a structured A/B testing roadmap
- Support Attentive SMS migration to Klaviyo (June) to strategically align SMS and Email
- Improve efficiency of CRM operations within Klaviyo
- Reduce platform costs through:
- List hygiene and suppression strategies
- Engagement‑based segmentation
- Send optimisation
- Develop a deeper understanding of customer behaviour and lifecycle
- Build and refine audience segments based on:
- Purchase behaviour
- Engagement patterns
- Lifecycle stage
- Train and mentor the Marketing Executive on CRM best practices
- Provide hands‑on guidance in using Klaviyo
- Develop internal documentation, playbooks, and frameworks
- Ensure knowledge transfer to enable long‑term internal ownership of CRM
Key Deliverables
- CRM audit with clear prioritised 2‑year roadmap (short‑term wins vs long‑term improvements)
- Measurable uplift in CRM performance metrics
- Reduced CRM platform costs and improved efficiency
- Improved segmentation and database health
- Documented processes and playbooks
- A trained and upskilled Marketing Executive
Skills & Experience
- Proven experience managing CRM channels (Email & SMS) in an eCommerce environment
- Strong hands‑on expertise in Klaviyo
- Demonstrated success in driving revenue growth through CRM
- Strong analytical skills
- Experience in segmentation, lifecycle marketing, and personalisation strategies
- Experience working with DTC Brands from the USA or Baby Industry is a plus
Key Competencies
- Commercially driven with a strong focus on ROI
- Highly organised with a structured approach to testing and optimisation
- Strong communication and stakeholder management skills
- Ability to balance strategic thinking with hands‑on execution
- Coaching and mentoring capability
Success Measures
- Increase in CRM‑attributed revenue
- Improvement in engagement and conversion metrics
- Reduction in CRM costs relative to revenue
- Enhanced quality and usability of customer data
- Internal team capability uplift
Additional Information
This role requires a balance of strategy, execution, and training. Growth is the primary objective, but must be delivered alongside improved efficiency and database health.
Contract Type: Contract (6 months, with potential extension)
Freelance CRM (Customer Relationship Management) Contractor – Email & SMS in London employer: Heroes
Contact Detail:
Heroes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance CRM (Customer Relationship Management) Contractor – Email & SMS in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the baby product industry or CRM space. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM successes, especially in Email and SMS channels. This will help you stand out and demonstrate your hands-on expertise in Klaviyo and other tools.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of customer behaviour and lifecycle marketing. Be ready to discuss how you've driven revenue growth in past roles. We want to see your analytical skills in action!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining Snuggle Me Organic and contributing to their mission of enhancing parenting journeys.
We think you need these skills to ace Freelance CRM (Customer Relationship Management) Contractor – Email & SMS in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Contractor role. Highlight your experience with Email and SMS channels, especially if you've worked with Klaviyo before. We want to see how your skills align with our mission at Snuggle Me Organic!
Show Off Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive revenue growth and improve CRM performance. Use numbers and metrics where possible – we love a good success story backed by data!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you’re the perfect fit for the role without wading through unnecessary details.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Snuggle Me Organic!
How to prepare for a job interview at Heroes
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM tools, especially Klaviyo. Brush up on your experience with Email and SMS channels, and be ready to discuss specific strategies you've implemented in the past that drove revenue growth.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to optimise campaigns. Bring examples of key performance indicators (KPIs) you've improved, like conversion rates or engagement metrics, and be ready to explain your thought process behind those improvements.
✨Demonstrate Your Training Ability
Since this role involves mentoring, think of examples where you've trained or upskilled a team member. Be prepared to discuss your approach to knowledge transfer and how you ensure long-term ownership of CRM practices within a team.
✨Align with Snuggle Me's Mission
Familiarise yourself with Snuggle Me Organic’s products and values. Show genuine enthusiasm for their mission to enhance parenting journeys, and think about how your skills can contribute to their goals in the baby product industry.