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- Tasks: Drive DTC growth through innovative digital marketing strategies and manage affiliate programs.
- Company: Join Snuggle Me Organic, a trusted brand in the baby product industry.
- Benefits: Enjoy hybrid working, 25 days holiday, and exclusive brand discounts.
- Why this job: Make a positive impact on families while growing your marketing skills.
- Qualifications: 3+ years in performance marketing with a focus on data-driven strategies.
- Other info: Collaborative environment with opportunities for innovation and career growth.
The predicted salary is between 36000 - 60000 £ per year.
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, loved baby products. Our commitment to quality and innovation has made us a trusted brand featured in major retailers such as Target, Nordstrom, and Babylist. We take pride in our mission to provide families with products that enhance their parenting journey. Join us as we continue to expand our product line and make a positive impact on families worldwide.
About the role
The Digital Marketing Manager at Snuggle Me Organic will be responsible for driving DTC growth and channel performance across paid and partnership initiatives, including leading the affiliate program, managing the paid media and SEO agency. The person in this role will get the opportunity to report on performance and suggest improvements in acquisition strategy.
Responsibilities
- Acquisition Strategy Development – Designs and implements strategies to drive user acquisition and revenue growth across paid media, SEO, and Affiliate channels.
- PPC Campaign Management – Plans, executes, and optimises paid search and paid social campaigns to maximise ROI.
- SEO Strategy & Optimisation – Develops and oversees SEO initiatives to improve organic traffic, rankings, and visibility.
- Affiliate Program Management – Recruits, manages, and optimises affiliate partnerships to drive traffic and sales.
- Data Analysis & Performance Reporting – Tracks KPIs across acquisition channels, analysing performance to inform strategy and budget allocation.
- Budget Management – Allocates and monitors budgets across PPC, SEO, and affiliate campaigns to ensure efficient spending.
- Conversion Rate Optimisation (CRO) – Works with Senior Ecom Manager to implement strategies to improve website, landing page, and funnel performance.
- Market & Competitor Analysis – Monitors industry trends, competitor activities, and platform updates to stay competitive.
- Cross-Functional Collaboration – Works with marketing, creative, product, and analytics teams to align acquisition efforts with overall business goals.
- Innovation & Growth Initiatives – Identifies and tests new channels, platforms, and strategies to scale user acquisition and revenue.
About you
- You have 3+ years of experience in performance marketing, working with affiliate programs and multiple DTC growth channels.
- You are data-driven and are used to drawing conclusions from large data sets.
- You ideally have experience with MTA (Multi Touch Attribution) models.
- You thrive in utilising evidence to inform overall strategy and propose solutions.
- You have experience managing budgets.
- You are interested in understanding how AI will impact SEO activities, and how to adapt your strategy and action plan to that.
Our benefits
- Hybrid working
- 25 days holiday
- Public holidays
- Friday afternoons off in August
- Brand discounts
- Pension Plan
- Health Insurance
- Nursery Benefits
- Cycle to Work scheme
- Enhanced parental leave
Digital Marketing Manager in London employer: Heroes
Contact Detail:
Heroes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching Snuggle Me Organic and understanding their products and values. Tailor your answers to show how your experience aligns with their mission and how you can contribute to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Snuggle Me Organic.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with DTC growth, PPC campaigns, and SEO strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to Snuggle Me Organic's mission. We love seeing genuine enthusiasm, so let your personality come through!
Showcase Your Data Skills: Since this role is data-driven, make sure to include examples of how you've used data analysis to inform marketing strategies in the past. We’re keen on seeing how you’ve tracked KPIs and optimised campaigns!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Heroes
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to be data-driven. Brush up on your key performance indicators (KPIs) and be ready to discuss how you've used data to inform your strategies in previous roles. Bring specific examples of campaigns you've managed and the results they achieved.
✨Showcase Your Creativity
Snuggle Me Organic values innovation, so don’t shy away from sharing your creative ideas. Think about unique strategies you've implemented in past roles, especially in PPC or SEO. Be prepared to discuss how you can bring fresh ideas to their affiliate program and other marketing initiatives.
✨Understand the Brand
Familiarise yourself with Snuggle Me Organic's products and mission. Show genuine enthusiasm for their commitment to quality and innovation. This will not only help you answer questions more effectively but also demonstrate that you're a good cultural fit for the company.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you've encountered in digital marketing and how you overcame them. Prepare to discuss your approach to budget management and how you would optimise campaigns for better ROI.