At a Glance
- Tasks: Maximise ecommerce performance through customer journey optimisation and data-driven testing.
- Company: Join a family-owned nursery furniture brand with over 30 years of experience.
- Benefits: Flexible working, competitive salary, and a chance to make a real impact.
- Other info: Collaborate with diverse teams and enjoy excellent career development opportunities.
- Why this job: Be at the forefront of ecommerce growth in a supportive and innovative environment.
- Qualifications: Experience in A/B testing and optimising user experiences on ecommerce platforms.
The predicted salary is between 50000 - 65000 £ per year.
About Tutti Bambini
Tutti Bambini is a family‑owned nursery furniture company founded over 30 years ago by Michael and Debra Samuel with the goal of supporting new mothers and fathers during their first steps into parenthood. After years working in nursery retail, and as parents themselves, Michael and Debra realised that nursery furniture available on the market often didn’t offer the versatility, value, and safety that new parents needed for their little ones. Drawing on a background in technical design, and on their own parenting experiences, they created Tutti Bambini: a nursery furniture range combining elegance and beauty with innovation and practicality. From its beginnings in a little London store, the brand has grown to become a feature in nurseries across the UK, and includes ranges of cots, cot beds, nursing chairs, highchairs, and more. Crafted to the highest standards of quality and safety, every piece of Tutti Bambini furniture is designed to be loved, and used, by families for years to come. Tutti Bambini was acquired by Heroes in 2023, and is now part of Heroes' family of brands.
About the Role
The CRO & Ecommerce Growth Lead is responsible for maximising the commercial performance of Tutti Bambini’s ecommerce channels through the continuous optimisation of the customer journey. The role owns conversion rate optimisation across the full customer experience, identifying opportunities to improve customer acquisition, engagement, conversion, average order value and revenue performance. Using customer insight, analytics, testing and experimentation, the role will drive measurable improvements in ecommerce performance and support the delivery of the company’s digital growth ambitions. Working closely with Ecommerce, CRM, Performance Marketing, Brand, Creative and Development teams, the CRO & Ecommerce Growth Manager will establish a culture of testing, insight‑led decision making and continuous improvement across the digital customer journey.
Responsibilities
- Conversion Rate Optimisation
- Own the CRO roadmap across all ecommerce touchpoints.
- Identify and prioritise opportunities to improve conversion performance.
- Analyse customer behaviour and remove friction from the online shopping journey.
- Develop and execute testing programmes to improve customer experience and commercial performance.
- Customer Journey Optimisation
- Map and optimise key customer journeys from acquisition through to purchase.
- Improve navigation, product discovery, product detail pages, checkout experience and post‑purchase journeys.
- Identify opportunities to improve customer confidence and reduce abandonment.
- Testing & Experimentation
- Establish and manage a structured A/B testing programme.
- Develop hypotheses based on customer data and behavioural insights.
- Measure, report and scale successful tests.
- Build a culture of experimentation and learning across the ecommerce team.
- Analytics & Insight
- Analyse website performance, customer behaviour and funnel performance.
- Monitor conversion metrics and identify opportunities for improvement.
- Use quantitative and qualitative data to support decision making.
- Deliver actionable insights and recommendations to stakeholders.
- Commercial Performance
- Support revenue growth through improved ecommerce performance.
- Increase conversion rates, average order value and revenue per visitor.
- Improve the efficiency of customer acquisition by increasing website conversion.
- Partner with Performance Marketing and CRM teams to maximise return on traffic and customer engagement.
- Website Optimisation
- Work with development, design and ecommerce teams to implement improvements.
- Prioritise enhancements based on commercial impact.
- Ensure website changes support both customer experience and business objectives.
- Cross‑Functional Collaboration
- Work closely with Ecommerce, CRM, Marketing, Brand and Product teams.
- Support product launches, campaigns and commercial initiatives.
- Ensure optimisation activities align with wider business goals and priorities.
What Success In The Role Looks Like
- Conversion Performance
- Increase ecommerce conversion rate.
- Improve conversion rate across key customer journeys and devices.
- Reduce checkout abandonment rate.
- Improve product page conversion performance.
- Revenue Growth
- Increase revenue per visitor.
- Increase average order value.
- Increase ecommerce revenue generated from existing traffic.
- Deliver measurable incremental revenue from CRO initiatives.
- Customer Experience
- Improve customer engagement with key website content and product pages.
- Reduce customer friction throughout the purchase journey.
- Improve site usability and customer confidence indicators.
- Testing & Optimisation
- Deliver a structured testing roadmap with measurable commercial outcomes.
- Increase the volume and quality of experimentation across the ecommerce function.
- Establish a data‑driven optimisation framework.
- Commercial Insight
- Deliver regular reporting on conversion performance and optimisation opportunities.
- Build clear business cases for investment and prioritisation.
- Provide actionable customer and behavioural insights that influence wider ecommerce strategy.
- Operational Excellence
- Ensure optimisation projects are delivered on time and achieve intended outcomes.
- Build strong collaboration across Ecommerce, Marketing, Development and Creative teams.
About You
Proven track record of managing an end‑to‑end A/B and multivariate testing roadmap (from hypothesis generation to post‑test statistical analysis). Deep experience using testing tools. Extensive experience optimizing user experiences on major e‑commerce platforms, ideally Shopify. Specific experience optimizing high‑consideration purchase funnels (optimizing product detail pages, building custom checkout configurations, and implementing clear trust signals). Experience acting as the “bridge” between marketing and development.
Location: Tutti Bambini head office in North Finchley, working from home on Fridays.
CRO & Ecommerce Growth Manager employer: Heroes
Tutti Bambini is an exceptional employer that fosters a supportive and innovative work culture, perfect for those passionate about enhancing the ecommerce experience for families. With a commitment to employee growth, the company offers opportunities for professional development and collaboration across various teams, ensuring that every team member can contribute to meaningful projects. Located in North Finchley, employees enjoy a flexible work environment, including the option to work from home on Fridays, making it an attractive place for individuals seeking a rewarding career in ecommerce.
StudySmarter Expert Advice🤫
We think this is how you could land CRO & Ecommerce Growth Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Heroes are looking for when hiring for a CRO & Ecommerce Growth Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Heroes for the CRO & Ecommerce Growth Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Heroes as a CRO & Ecommerce Growth Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Heroes’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRO & Ecommerce Growth Manager.
We think you need these skills to ace CRO & Ecommerce Growth Manager
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Heroes, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Heroes's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Heroes. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Heroes
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Heroes uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Heroes. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
