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- Tasks: Lead CRM optimisation for Email and SMS, driving revenue and customer engagement.
- Company: Snuggle Me Organic, a trusted brand in the baby product industry.
- Benefits: Flexible contract with potential extension and opportunity to make a real impact.
- Other info: Dynamic role with a focus on growth, efficiency, and team training.
- Why this job: Join a mission-driven team enhancing parenting journeys with innovative products.
- Qualifications: Experience in managing CRM channels, especially in eCommerce and Klaviyo.
The predicted salary is between 40000 - 50000 £ per year.
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, loved baby products. Our commitment to quality and innovation has made us a trusted brand featured in major retailers such as Target, Nordstrom, and Babylist. We take pride in our mission to provide families with products that enhance their parenting journey. Join us as we continue to expand our product line and make a positive impact on families worldwide.
About The Role
Snuggle Me is seeking an experienced CRM Contractor to lead the optimisation and performance of our Email and SMS channels. This role will be responsible for driving measurable improvements in CRM revenue, efficiency, and customer personalisation. In addition to execution, the contractor will play a key role in training and upskilling the internal marketing team, ensuring sustainable, long‑term CRM capability within the business.
Responsibilities
- CRM Performance & Growth
- Own and optimise CRM channel performance across Email and SMS
- Deliver improvements in key KPIs, including:
- Revenue per recipient
- Conversion rate
- Click‑through rate (CTR)
- Engagement rates
- Improve efficiency of CRM operations within Klaviyo
- Reduce platform costs through:
- List hygiene and suppression strategies
- Engagement‑based segmentation
- Send optimisation
- Develop a deeper understanding of customer behaviour and lifecycle
- Build and refine audience segments based on:
- Purchase behaviour
- Engagement patterns
- Lifecycle stage
- Train and mentor the Marketing Executive on CRM best practices
- Provide hands‑on guidance in using Klaviyo
- Develop internal documentation, playbooks, and frameworks
- Ensure knowledge transfer to enable long‑term internal ownership of CRM
Key Deliverables
- CRM audit with clear prioritised 2‑year roadmap (short‑term wins vs long‑term improvements)
- Measurable uplift in CRM performance metrics
- Reduced CRM platform costs and improved efficiency
- Improved segmentation and database health
- Documented processes and playbooks
- A trained and upskilled Marketing Executive
Skills & Experience
- Proven experience managing CRM channels (Email & SMS) in an eCommerce environment
- Strong hands‑on expertise in Klaviyo
- Demonstrated success in driving revenue growth through CRM
- Strong analytical skills
- Experience in segmentation, lifecycle marketing, and personalisation strategies
- Experience working with DTC Brands from the USA or Baby Industry is a plus
Key Competencies
- Commercially driven with a strong focus on ROI
- Highly organised with a structured approach to testing and optimisation
- Strong communication and stakeholder management skills
- Ability to balance strategic thinking with hands‑on execution
- Coaching and mentoring capability
Success Measures
- Increase in CRM‑attributed revenue
- Improvement in engagement and conversion metrics
- Reduction in CRM costs relative to revenue
- Enhanced quality and usability of customer data
- Internal team capability uplift
Additional Information
This role requires a balance of strategy, execution, and training. Growth is the primary objective, but must be delivered alongside improved efficiency and database health.
Contract Type: Contract (6 months, with potential extension)
CRM (Customer Relationship Management) Contractor – Email & SMS employer: Heroes
Contact Detail:
Heroes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM (Customer Relationship Management) Contractor – Email & SMS
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work with CRM or in eCommerce. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM successes, especially in Email and SMS. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Klaviyo and CRM strategies. Be ready to discuss how you've driven revenue growth and improved engagement metrics in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM (Customer Relationship Management) Contractor – Email & SMS
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with CRM channels, especially Email and SMS. We want to see how your skills align with our mission at Snuggle Me Organic!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven revenue growth or improved engagement metrics in previous roles. We love numbers that tell a story!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Heroes
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially around Email and SMS. Brush up on your knowledge of Klaviyo, as it’s crucial for this role. Be ready to discuss how you've optimised campaigns in the past and the results you achieved.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've improved in previous roles. Bring examples of how you’ve used data to drive decisions, like A/B testing results or engagement rates. This will demonstrate your ability to deliver measurable improvements.
✨Demonstrate Your Training Experience
Since part of the role involves training others, think of examples where you’ve successfully mentored or trained a team. Highlight your approach to knowledge transfer and how you ensure long-term capability within a team.
✨Align with Their Mission
Familiarise yourself with Snuggle Me Organic’s products and their commitment to enhancing family life. Be prepared to discuss how your values align with theirs and how you can contribute to their mission through effective CRM strategies.