At a Glance
- Tasks: Lead the UK&I commercial strategy and drive sustainable sales growth across multiple brands.
- Company: Join a dynamic FMCG company with exciting growth opportunities.
- Benefits: Enjoy 25 days holiday, private medical insurance, and flexible working options.
- Other info: Work in a vibrant London office with a supportive and inclusive culture.
- Why this job: Shape the future of iconic brands while leading a talented team.
- Qualifications: 10+ years in FMCG sales with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 € per year.
About The Role
This is a senior leadership role for a commercially driven business leader, responsible for defining and delivering the UK&I Commercial strategy, driving sustainable revenue growth across all channels and customers. Our three brands are each at different and exciting stages of growth. With strong retail partnerships already in place across the market, we have a significant opportunity to accelerate distribution, strengthen execution and unlock the next phase of growth for our brands. This role will lead the commercial agenda across the portfolio, driving sustainable sales growth through exceptional in‑store and online execution, category leadership and customer collaboration. The Sales Director will play a critical role in expanding our presence with existing retail partners while identifying and unlocking new channel opportunities. Alongside driving distribution growth, there is a meaningful opportunity to help shape the future of our portfolio, enhancing our existing ranges, entering new categories and bringing innovation to market in ways that strengthen our brands and deepen consumer relevance. We are looking for a commercially ambitious and strategic sales leader who thrives in a fast‑paced FMCG environment, combines strong relationship‑building with executional excellence, and is excited by the opportunity to grow brands with real purpose and momentum.
The Team
You’ll be leading a talented and energetic team across Grocery, E‑commerce, Out of Home, Category and Shopper Marketing, with 6 direct reports and a total team of 18, based out of our London and Bournemouth offices.
Key Responsibilities
- Lead the UK&I commercial strategy across Organix, Deliciously Ella and Goodies to deliver sustainable sales and profit growth.
- Provide inspiring leadership to the sales team, supporting professional development, performance feedback, and day‑to‑day coaching.
- Build strong strategic partnerships with key retail customers and lead joint business planning.
- Drive distribution growth across existing customers and unlock new channel opportunities.
- Champion and deliver operational sales excellence.
- Deliver best‑in‑class in‑store and online execution to grow visibility, availability and sales performance.
- Support the team in key customer negotiations, JBPs and commercial planning and category growth initiatives.
- Oversee Shopper Marketing to deliver impactful, insight‑led activation across channels.
- Shape portfolio growth through innovation, range expansion and entry into new categories.
- Lead, develop and inspire high‑performing teams across Sales, Category Management and Shopper Marketing.
- Use data, insight and market trends to identify opportunities and drive performance.
- Work closely with Marketing, R&D, and Finance teams to align sales strategies with overall business objectives and drive measurable impact.
- Manage sales budgets, business planning, and forecasting, ensuring optimal allocation of resources for business growth.
- Engage effectively with internal and external stakeholders, fostering strong relationships and cross‑functional collaboration.
About You – Skills And Experiences
- Extensive experience (10+ years) in FMCG sales and commercial leadership roles.
- Proven track record of delivering sustainable growth across major UK retail customers.
- Strong experience in leading customer negotiations, including JBPs and high‑value commercial agreements.
- Deep understanding of UK retail landscape across Grocery multiples, Out of Home, e‑commerce, and alternative channels.
- Experience working in a category‑led operating model.
- Strong commercial acumen, including pricing, promotions, and P&L management.
- Exceptional stakeholder management skills, with the ability to influence and align cross‑functional teams.
- Experience leading and developing high‑performing sales teams.
- Strong analytical capability, with the ability to translate data into actionable insights.
- Excellent communication, negotiation, and presentation skills.
About You - Personal Attributes
- A fast adopter who embraces change and adapts to evolving business needs.
- A strategic thinker who is decisive, proactive, and results oriented.
- An inclusive leader, able to empower others and build energy and enthusiasm within the team.
- A relationship builder, skilled at navigating complex environments and driving consensus.
Where you’ll work
You’ll be based in our London office on Tottenham Court Road. Your team will be located across London and Bournemouth, meaning you’ll need to travel to Bournemouth around 1‑2 times a month (an overnight stay and travel will be covered by the company). You may also be expected to travel abroad from time to time for Hero Group meetings. We have a flexible hybrid working policy, with a minimum of two days per week in the office, but we encourage our team to be together as much as possible.
What We Offer
- 25 days holiday + bank holidays + your birthday off.
- Private Medical Insurance from day one (plus dental and optical fund).
- Life Assurance and Income Protection.
- Contributory pension scheme starting with 5% employer contribution, moving to 10% with service, and access to free pension advice.
- Enhanced maternity and paternity pay.
- Access to Grocery Aid employee assistance resources.
- Massages & Reflexology when you are in our Bournemouth office.
- Psycle Classes when you are in our London office.
- Salary sacrificed schemes: Childcare support, Home & Tech, Bike to Work and Electric Car Schemes.
- On‑site parking at our Bournemouth Office.
- Hybrid Working and Flexible Bank Holidays.
- Summer hours in July and August.
- Office perks including team breakfasts and lunches and snacks from all our UK brands.
- Learning Opportunities and Study Leave.
- Free Deliciously Ella App Access for you and five friends and family.
Equal Opportunity Statement
Hero UK&I is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected category under applicable laws.
Sales Director UKI employer: Hero
Hero UK&I is an exceptional employer that fosters a dynamic and inclusive work culture, offering a unique opportunity for growth in the fast-paced FMCG sector. With a strong focus on employee development, competitive benefits including private medical insurance, flexible working arrangements, and a vibrant office environment, we empower our team to thrive while driving meaningful impact across our brands. Join us in London, where you can collaborate with talented professionals and enjoy perks like team lunches and wellness initiatives, all while shaping the future of our portfolio.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director UKI
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products, values, and recent news. This will not only help you answer questions but also show your genuine interest in the role and the brand.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the Sales Director role. Highlight your achievements in driving sales growth and building strategic partnerships, as these are key to impressing the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It’s also a chance to reiterate your enthusiasm for the role and the company.
We think you need these skills to ace Sales Director UKI
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sales Director role. Highlight your experience in FMCG sales and how it aligns with our commercial strategy. We want to see how you can drive sustainable growth for our brands!
Showcase Your Leadership Skills:As a senior leader, it's crucial to demonstrate your ability to inspire and develop teams. Share examples of how you've led high-performing teams in the past and the impact it had on sales performance. We love seeing strong leadership in action!
Highlight Your Strategic Thinking:We’re looking for someone who can think strategically about the UK retail landscape. Use your application to showcase your analytical skills and how you've used data to drive decisions and performance in previous roles. This is your chance to shine!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Hero
✨Know Your Brands Inside Out
Before the interview, dive deep into the three brands you'll be working with: Organix, Deliciously Ella, and Goodies. Understand their current market positions, growth stages, and unique selling points. This knowledge will help you demonstrate your commitment and strategic thinking during discussions.
✨Showcase Your Leadership Style
As a Sales Director, your leadership approach is crucial. Prepare examples of how you've inspired and developed high-performing teams in the past. Be ready to discuss your coaching methods and how you foster a collaborative environment, especially when working with cross-functional teams.
✨Prepare for Customer Negotiation Scenarios
Given the emphasis on building strong partnerships with retail customers, think about past negotiations you've led. Prepare to share specific strategies you used to achieve successful outcomes, particularly in joint business planning and high-value agreements. This will highlight your commercial acumen.
✨Data-Driven Insights are Key
The role requires strong analytical skills, so come prepared with examples of how you've used data to drive performance. Think about market trends you've identified and how they influenced your sales strategies. This will show your ability to translate insights into actionable plans.
