At a Glance
- Tasks: Lead the UKI commercial strategy and drive sustainable sales growth across multiple brands.
- Company: Join a dynamic FMCG company with exciting growth opportunities.
- Benefits: Enjoy 25 days holiday, private medical insurance, and flexible working options.
- Other info: Work in a vibrant London office with a supportive and inclusive culture.
- Why this job: Make a real impact by shaping brand strategies and leading a talented team.
- Qualifications: 10+ years in FMCG sales with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
About The Role
This is a senior leadership role for a commercially driven business leader, responsible for defining and delivering the UK&I Commercial strategy, driving sustainable revenue growth across all channels and customers. Our three brands are each at different and exciting stages of growth. With strong retail partnerships already in place across the market, we have a significant opportunity to accelerate distribution, strengthen execution and unlock the next phase of growth for our brands.
This role will lead the commercial agenda across the portfolio, driving sustainable sales growth through exceptional in‐store and online execution, category leadership and customer collaboration. The Sales Director will play a critical role in expanding our presence with existing retail partners while identifying and unlocking new channel opportunities.
Alongside driving distribution growth, there is a meaningful opportunity to help shape the future of our portfolio, enhancing our existing ranges, entering new categories and bringing innovation to market in ways that strengthen our brands and deepen consumer relevance. We are looking for a commercially ambitious and strategic sales leader who thrives in a fast‐paced FMCG environment, combines strong relationship‐building with executional excellence, and is excited by the opportunity to grow brands with real purpose and momentum.
The Sales Director Hero UK&I is a pivotal member of the UKI Senior Leadership Team, reporting to the General Manager. You will partner closely with Marketing, Finance, Supply Chain, and Category teams to deliver aligned and impactful business plans.
The Team
You'll be leading a talented and energetic team across Grocery, E‐commerce, Out of Home, Category and Shopper Marketing, with 6 direct reports and a total team of 18, based out of our London and Bournemouth offices.
Key Responsibilities
- Lead the UK&I commercial strategy across Organix, Deliciously Ella and Goodies to deliver sustainable sales and profit growth.
- Provide inspiring leadership to the sales team, supporting professional development, performance feedback, and day‐to‐day coaching.
- Build strong strategic partnerships with key retail customers and lead joint business planning.
- Drive distribution growth across existing customers and unlock new channel opportunities.
- Champion and deliver operational sales excellence.
- Deliver best‐in‐class in‐store and online execution to grow visibility, availability and sales performance.
- Support the team in key customer negotiations, JBPs and commercial planning and category growth initiatives.
- Oversee Shopper Marketing to deliver impactful, insight‐led activation across channels.
- Shape portfolio growth through innovation, range expansion and entry into new categories.
- Lead, develop and inspire high‐performing teams across Sales, Category Management and Shopper Marketing.
- Use data, insight and market trends to identify opportunities and drive performance.
- Work closely with Marketing, R&D, and Finance teams to align sales strategies with overall business objectives and drive measurable impact.
- Manage sales budgets, business planning, and forecasting, ensuring optimal allocation of resources for business growth.
- Engage effectively with internal and external stakeholders, fostering strong relationships and cross‐functional collaboration.
About You – Skills And Experiences
- Extensive experience (10+ years) in FMCG sales and commercial leadership roles.
- Proven track record of delivering sustainable growth across major UK retail customers.
- Strong experience in leading customer negotiations, including JBPs and high‐value commercial agreements.
- Deep understanding of UK retail landscape across Grocery multiples, Out of Home, e‐commerce, and alternative channels.
- Experience working in a category‐led operating model.
- Strong commercial acumen, including pricing, promotions, and P&L management.
- Exceptional stakeholder management skills, with the ability to influence and align cross‐functional teams.
- Experience leading and developing high‐performing sales teams.
- Strong analytical capability, with the ability to translate data into actionable insights.
- Excellent communication, negotiation, and presentation skills.
About You - Personal Attributes
- A fast adopter who embraces change and adapts to evolving business needs.
- A strategic thinker who is decisive, proactive, and results oriented.
- An inclusive leader, able to empower others and build energy and enthusiasm within the team.
- A relationship builder, skilled at navigating complex environments and driving consensus.
Where you'll work
You'll be based in our London office on Tottenham Court Road. Your team will be located across London and Bournemouth, meaning you'll need to travel to Bournemouth around 1‐2 times a month (an overnight stay and travel will be covered by the company). You may also be expected to travel abroad from time to time for Hero Group meetings. We have a flexible hybrid working policy, with a minimum of two days per week in the office, but we encourage our team to be together as much as possible.
What We Offer
- 25 days holiday + bank holidays + your birthday off.
- Private Medical Insurance from day one (plus dental and optical fund).
- Life Assurance and Income Protection.
- Contributory pension scheme starting with 5% employer contribution, moving to 10% with service, and access to free pension advice.
- Enhanced maternity and paternity pay.
- Access to Grocery Aid employee assistance resources.
- Massages & Reflexology when you are in our Bournemouth office.
- Psycle Classes when you are in our London office.
- Salary sacrificed schemes: Childcare support, Home & Tech, Bike to Work and Electric Car Schemes.
- On‐site parking at our Bournemouth Office.
- Hybrid Working and Flexible Bank Holidays.
- Summer hours in July and August.
- Office perks including team breakfasts and lunches and snacks from all our UK brands.
- Learning Opportunities and Study Leave.
- Free Deliciously Ella App Access for you and five friends and family.
Equal Opportunity Statement
Hero UK&I is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected category under applicable laws.
Sales Director UKI in London employer: Hero
Hero UK&I is an exceptional employer that fosters a dynamic and inclusive work culture, offering a flexible hybrid working policy and a supportive environment for professional growth. With a strong focus on employee well-being, we provide comprehensive benefits including private medical insurance, generous holiday allowances, and unique perks like on-site massages and fitness classes. Join us in our London office to lead a talented team in driving sustainable growth for our innovative brands while enjoying the vibrant atmosphere of one of the UK's most exciting FMCG companies.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director UKI in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their commercial strategy and think about how your experience aligns with their goals. This will help you stand out as a candidate who’s genuinely interested and ready to contribute.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've inspired teams and driven sales growth in previous roles. Use specific examples that highlight your ability to build relationships and achieve results in a fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our exciting journey in the UKI market.
We think you need these skills to ace Sales Director UKI in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sales Director role. Highlight your experience in FMCG sales and how it aligns with our commercial strategy. We want to see how you can drive growth for our brands!
Showcase Your Leadership Skills:As a senior leader, it's crucial to demonstrate your ability to inspire and develop teams. Share examples of how you've led high-performing teams in the past and the impact it had on sales performance. We love seeing strong leadership in action!
Highlight Your Strategic Thinking:We’re looking for someone who can think strategically about market trends and customer needs. Use your application to showcase your analytical skills and how you've used data to drive decisions in previous roles. This is your chance to shine!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Hero
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be representing: Organix, Deliciously Ella, and Goodies. Understand their current market positions, growth strategies, and unique selling points. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Leadership Style
As a Sales Director, your leadership approach is crucial. Be prepared to discuss your experience in leading high-performing teams and how you foster professional development. Share specific examples of how you've inspired your team and driven results in previous roles.
✨Prepare for Strategic Discussions
Expect to engage in conversations about commercial strategy and customer negotiations. Brush up on your understanding of Joint Business Plans (JBPs) and be ready to discuss how you've successfully navigated complex negotiations in the past. Highlight your analytical skills and how you've used data to drive performance.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams like Marketing, Finance, and Supply Chain. Prepare examples that showcase your ability to collaborate across functions and align sales strategies with broader business objectives. Emphasise your stakeholder management skills and how you've built strong relationships in previous roles.
