Hybrid Digital Platform Product Lead — App & CRM in Bournemouth

You probably know us best through our beloved brands, Deliciously Ella for our range of plant-based food products, our Deliciously Ella app and our delicious recipes, Organix for our tasty toddler snacking foods and Goodies for fun and tasty preschooler snacks. This is a unique opportunity to make a visible impact in a market-leading company that prioritises sustainability, integrity, and natural goodness. We’re proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet.

About The Role

We are hiring a Digital Product Manager to join us on an 8-month Fixed Term Contract. You will lead and manage multiple digital platforms across Hero UK&I, owning the DE app global strategy and optimisation, overseeing digital product delivery, and ensuring long term technical health across all platforms, while managing day-to-day relationships with internal teams and external technical agencies.

Key Responsibilities

• Digital Experience & Platform Leadership (circa 50% of your time)
  • Own the technical health of all the Hero UK&I digital platforms, ensuring performance, stability, scalability, security, and technical sustainability across the digital ecosystem.
  • Own and lead the technical roadmap for the DE app and associated platforms, ensuring they are optimised, scalable, future-proofed and aligned to business objectives.
  • Define and evolve UX/UI standards of all the Hero UK&I platforms, to deliver intuitive, engaging and high-performing user journeys.
  • Identify, assess and lead the implementation of new technologies and platform enhancements, building business cases for investment.
  • Own and lead customer insight across all Hero UK&I digital platforms, embedding community feedback and behavioural data into product, platform and content decisions.
  • Act as the key bridge between marketing, technology and external partners to ensure a joined-up delivery of key initiatives.
  • Own the GDPR compliance for all Hero UK&I digital channels, ensuring compliance with UK law.
• DE CRM & App Member Lifecycle Management (circa 20% of your time)
  • Own the DE CRM and App member lifecycle strategy, driving acquisition, onboarding, engagement, retention and re-engagement through data-led strategies.
  • Define and optimise segmentation, journeys and triggers to improve member experience and commercial performance.
  • Monitor and report on performance across the funnel, using insight to continuously improve effectiveness.
  • Collaborate with the Digital Team to deliver content that supports the member lifecycle strategy across all DE’s digital channels.
• Delivery, Governance & Stakeholder Management (circa 20% of your time)
  • Lead cross-functional delivery of digital and content initiatives, ensuring projects are delivered on time, on budget and to a high standard.
  • Manage budgets, forecasts and supplier relationships related to platforms, content and CRM.
  • Set clear priorities, governance and ways of working to ensure focus, transparency and accountability.
  • Act as a senior stakeholder and advisor across the business on digital experience, engagement and member strategy.
• Leadership & Continuous Improvement (circa 10% of your time)
  • Build a culture of innovation, customer-centricity and continuous improvement within the Hero UK&I digital and marketing ecosystem.
  • Stay informed on market trends, emerging technologies and best practices across digital channels, content and community.
  • Proactively identify opportunities to improve efficiency, impact and customer value.

About You

• Proven experience leading digital platforms, app experiences or customer-facing digital products, ideally within a marketing, CRM or engagement-led environment.
• Strong understanding of UX/UI, customer journeys and platform optimisation, with the ability to translate user needs and business goals into effective digital experiences.
• Demonstrable experience in CRM management and/or App lifecycle management, and community or member engagement, including acquisition, retention and personalisation strategies.
• Strong project and stakeholder management skills, with experience working cross-functionally and managing external partners or agencies.
• Commercially minded, with experience managing budgets, building business cases and measuring performance and ROI.
• Desirable: Experience within an FMCG or consumer brand environment, with an understanding of fast-paced, high-volume customer and campaign cycles.
• Desirable: Experience in customer care.
• Highly organised, proactive and curious.

What We Offer

Our Values Are At The Heart Of Everything We Do. Developed Through An Inclusive Process Involving Colleagues From Across The Business, They Guide How We Work, Collaborate, And Succeed Together. They Reflect Who We Are Today And The Future We Are Building.

• Create Wow - We go beyond expectations and strive to make a meaningful impact.
• Everyone Hero – Every individual matters and every contribution counts.
• Nourish Others – We support, inspire, and help each other grow.
• Take Responsibility - We own our actions and outcomes, individually and as a team.

You Will Have The Opportunity To Be Part Of a Mission Driven Business At a Hugely Exciting Point In Our Growth Trajectory, Where Your Voice Is Heard And Where You’re Able To Actively Impact Our Business.

Some Great Perks In Working For Hero UK&I Include:

• 25 days holiday. You will also get an extra day’s holiday to be taken on or around your birthday.
• Free Deliciously Ella App Access for you and five friends and family.
• Private Medical Insurance.
• Contributory pension scheme and access to free pension advice.
• Access to Grocery Aid employee assistance resources.
• Massages & Reflexology when you are in our Bournemouth office.
• Psycle Classes when you are in our London office.
• Nursery Benefit.
• Bike to Work and Electric Car Schemes.
• Car Park benefits at our Bournemouth Office.
• Hybrid Working and Flexible Bank Holidays.
• Team breakfasts and Lunches and unlimited access to tea, coffee, milk, fruit and snacks from all our UK brands (depending on availability).
• Learning Opportunities and Study Leave.

Our commitment to diversity, equity and inclusion at Hero UK&I is to cultivate and maintain a culture that is inclusive and diverse. We celebrate differences and continually support all team members to be proud of who they are. We pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexual orientation, or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.