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- Tasks: Manage the UK Goodies brand and execute innovative marketing strategies.
- Company: Join a certified B Corp focused on sustainability and natural goodness.
- Benefits: Enjoy 25 days holiday, private medical insurance, and flexible working options.
- Why this job: Make a real impact in a mission-driven company with a positive culture.
- Qualifications: Degree level education and strong experience in brand management required.
- Other info: Collaborate with passionate teams and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
You probably know us best through our beloved brands, Deliciously Ella for our range of plant-based food products, our Deliciously Ella app and our delicious recipes, Organix for our tasty toddler snacking foods and Goodies for fun and tasty pre-schooler snacks. This is a unique opportunity to make a visible impact in a market-leading company that prioritises sustainability, integrity, and natural goodness. We’re proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet.
About The Role
We are looking for a Brand Manager, Early Life, to manage the in-market execution of the UK Goodies brand portfolio. Goodies is a globally developed brand by the Hero Group and launched in the UK in 2025. This role will report to the Marketing Manager, Early Life and will be working with the Category and UK teams to execute the global brand strategy within the UK, to include commercialisation of innovation pipeline, input into innovation (NFD/EPD), and ensure the brand is executed in a relevant way for UK consumers.
Key Responsibilities
- Lead the execution of Goodies portfolio in the UK, including the full NFD pipeline, working closely in collaboration with the Category team and UK stakeholders to review feasibility and scale for UK market.
- Partner with the UK Early Life and Category teams to align on a robust 2–3-year innovation roadmap aligned to Category team strategy and local market opportunities.
- UK ambassador for all brand and packaging execution – ensuring local market inputs are considered in all packaging design and development.
- Lead the commercial team in delivering best in class execution of the Goodies portfolio, with a strong focus on managing core SKUs and landing innovation.
- UK brand guardian across all executional touchpoints across shopper and retail channels (In-store, online, OOH).
- Working with the Sales team on delivering against the Goodies channel strategy – building mental and physical availability.
- Support the Early Life Marketing Manager develop compelling, insight driven selling stories that create “wow” moments for customers and drive retailer engagement.
- Evaluate research outputs and translate insights into clear recommendations for the business, including the annual brand health tracker.
- Collaborate with external partners e.g. BBC on Goodies opportunities for UK market.
- Oversee execution of joint initiatives and evaluate performance to maximise brand impact.
- Deliver the annual portfolio SWOT analysis with associated action plans to drive growth and efficiency.
- Monitor in-market performance and recommend strategic adjustments.
- Review and track portfolio pricing versus marketplace – make relevant recommendations.
- Work closely with the Global team and Senior Communications Manager and Digital team to develop core communication briefs.
About You
- Degree level or equivalent.
- Strong experience in brand management, portfolio strategy, or innovation within FMCG.
- Experience leading cross functional teams and influencing stakeholders at all levels.
- Demonstrated experience developing and executing innovation pipelines (NFD/EPD).
- Strong commercial acumen with the ability to translate insights into compelling selling stories.
- Excellent analytical skills with experience in performance management and portfolio optimisation.
- Ability to manage external partners and build productive, long-term relationships.
- Strong communication and brief writing skills, particularly for research and creative development.
- Experience in baby food, children’s food, or health focused FMCG categories.
- Knowledge of UK grocery retail dynamics and shopper behaviour.
- Understanding of pricing strategy and promotional effectiveness.
What We Offer
- 25 days holiday. You will also get an extra day’s holiday to be taken on or around your birthday.
- Free Deliciously Ella App Access for you and five friends and family.
- Private Medical Insurance.
- Contributory pension scheme and access to free pension advice.
- Access to Grocery Aid employee assistance resources.
- Massages & Reflexology when you are in our Bournemouth office.
- Psycle Classes when you are in our London office.
- Hybrid Working and Flexible Bank Holidays.
- Team breakfasts and Lunches and unlimited access to tea, coffee, milk, fruit and snacks from all our UK brands (depending on availability).
Our commitment to diversity, equity and inclusion
At Hero UK&I we are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all team members to be proud of who they are.
Brand Manager, Early Life in Bournemouth employer: Hero UK&I
Contact Detail:
Hero UK&I Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, Early Life in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Hero Group. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brand! When you get an interview, make sure to express your love for Goodies and how you align with their mission of honest goodness. It’s all about that genuine connection!
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience in brand management can translate to the Goodies portfolio. Use specific examples to showcase your skills and insights.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a nice touch that goes a long way!
We think you need these skills to ace Brand Manager, Early Life in Bournemouth
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for our brands shine through! Mention how you connect with Deliciously Ella, Organix, or Goodies and why you’re excited about the opportunity to contribute to their growth.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and FMCG. Use specific examples that demonstrate your skills in innovation pipelines and cross-functional teamwork, as these are key for the Brand Manager role.
Be Insight-Driven: We value insight-led decision making, so include any experience you have with research and analytics. Show us how you've used insights to drive brand strategy or improve performance in your previous roles.
Keep It Clear and Engaging: Your application should be easy to read and engaging. Use a friendly tone, and don’t forget to proofread for clarity and grammar. We want to see your personality come through, so make it memorable!
How to prepare for a job interview at Hero UK&I
✨Know the Brand Inside Out
Before your interview, dive deep into the Goodies brand and its unique selling points. Familiarise yourself with their product range, values, and recent campaigns. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Prepare Insight-Driven Examples
Think of specific instances where you've successfully managed brand portfolios or executed innovation pipelines. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewers to see your impact.
✨Showcase Your Cross-Functional Experience
Since this role involves working with various teams, be ready to discuss how you've effectively collaborated across departments in the past. Highlight any experience influencing stakeholders and driving projects forward, as this will resonate well with their team-oriented culture.
✨Ask Thoughtful Questions
Prepare a few insightful questions about the company's future plans, especially regarding sustainability and innovation. This demonstrates your enthusiasm for the role and shows that you're thinking about how you can contribute to their mission.