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For Companies At a Glance
- Tasks: Lead digital platforms and optimise the Deliciously Ella app for a sustainable future.
- Company: Join a market-leading, B Corp certified company focused on natural goodness.
- Benefits: Enjoy 25 days holiday, private medical insurance, and flexible working options.
- Why this job: Make a real impact in a mission-driven business while growing your career.
- Qualifications: Experience in digital product management and strong understanding of UX/UI.
- Other info: Be part of a diverse team that values innovation and collaboration.
The predicted salary is between 45000 - 55000 £ per year.
This is a unique opportunity to make a visible impact in a market-leading company that prioritises sustainability, integrity, and natural goodness. We’re proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet. You’ll find our offices in sunny Bournemouth, and the heart of London with a Deliciously Ella factory in Milton Keynes, where our passionate teams make this delicious magic happen. We’ve been named a Great Place to Work, and we’re seriously proud of the positive culture and business we’ve built together.
About the role
We are hiring a Digital Product Manager to join us on an 8-month Fixed Term Contract. You will lead and manage multiple digital platforms across Hero UK&I, owning the DE app global strategy and optimisation, overseeing digital product delivery, and ensuring long-term technical health across all platforms, while managing day-to-day relationships with internal teams and external technical agencies.
Key Responsibilities
- Digital Experience & Platform Leadership (circa 50% of your time)
- Own the technical health of all the Hero UK&I digital platforms, ensuring performance, stability, scalability, security, and technical sustainability across the digital ecosystem.
- Own and lead the technical roadmap for the DE app and associated platforms, ensuring they are optimised, scalable, future-proofed and aligned to business objectives.
- Define and evolve UX/UI standards of all the Hero UK&I platforms, to deliver intuitive, engaging and high-performing user journeys.
- Identify, assess and lead the implementation of new technologies and platform enhancements, building business cases for investment.
- Own and lead customer insight across all Hero UK&I digital platforms, embedding community feedback and behavioural data into product, platform and content decisions.
- Act as the key bridge between marketing, technology and external partners to ensure a joined-up delivery of key initiatives.
- Own the GDPR compliance for all Hero UK&I digital channels, ensuring compliance with UK law.
- DE CRM & App Member Lifecycle Management (circa 20% of your time)
- Own the DE CRM and App member lifecycle strategy, driving acquisition, onboarding, engagement, retention and re-engagement through data-led strategies.
- Define and optimise segmentation, journeys and triggers to improve member experience and commercial performance.
- Monitor and report on performance across the funnel, using insight to continuously improve effectiveness.
- Collaborate with the Digital Team to deliver content that supports the member lifecycle strategy across all DE’s digital channels.
- Delivery, Governance & Stakeholder Management (circa 20% of your time)
- Lead cross-functional delivery of digital and content initiatives, ensuring projects are delivered on time, on budget and to a high standard.
- Manage budgets, forecasts and supplier relationships related to platforms, content and CRM.
- Set clear priorities, governance and ways of working to ensure focus, transparency and accountability.
- Act as a senior stakeholder and advisor across the business on digital experience, engagement and member strategy.
- Leadership & Continuous Improvement (circa 10% of your time)
- Build a culture of innovation, customer-centricity and continuous improvement within the Hero UK&I digital and marketing ecosystem.
- Stay informed on market trends, emerging technologies and best practices across digital channels, content and community.
- Proactively identify opportunities to improve efficiency, impact and customer value.
Values and Sustainability
You will have a clear understanding of Hero UK&I sustainability policies, plans and practices and communicate these with stakeholders, as well as support the delivery of initiatives on the DE digital channels. We have strong values: Create Wow, Everyone Hero, Nourish Others, Take Responsibility.
About you
- Proven experience leading digital platforms, app experiences or customer-facing digital products, ideally within a marketing, CRM or engagement-led environment.
- Strong understanding of UX/UI, customer journeys and platform optimisation, with the ability to translate user needs and business goals into effective digital experiences.
- Demonstrable experience in CRM management and/or App lifecycle management, and community or member engagement, including acquisition, retention and personalisation strategies.
- Strong project and stakeholder management skills, with experience working cross-functionally and managing external partners or agencies.
- Commercially minded, with experience managing budgets, building business cases and measuring performance and ROI.
- Desirable: Experience within an FMCG or consumer brand environment, with an understanding of fast-paced, high-volume customer and campaign cycles.
- Desirable: Experience in customer care.
- Highly organised, proactive and curious.
What we offer
Some great perks in working for Hero UK&I include:
- 25 days holiday, plus an extra day’s holiday to be taken on or around your birthday.
- Free Deliciously Ella App Access for you and five friends and family.
- Private Medical Insurance.
- Contributory pension scheme and access to free pension advice.
- Access to Grocery Aid employee assistance resources.
- Massages & Reflexology when you are in our Bournemouth office.
- Psycle Classes when you are in our London office.
- Nursery Benefit.
- Bike to Work and Electric Car Schemes.
- Car Park benefits at our Bournemouth Office.
- Hybrid Working and Flexible Bank Holidays.
- Team breakfasts and Lunches and unlimited access to tea, coffee, milk, fruit and snacks from all our UK brands.
- Learning Opportunities and Study Leave.
Our commitment to diversity, equity and inclusion
At Hero UK&I we are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all team members to be proud of who they are. We pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexual orientation, or social class.
Digital Product Manager employer: Hero Group
Contact Detail:
Hero Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission and how your skills align with their goals. This will help you stand out as someone who genuinely cares about contributing to their success.
✨Tip Number 3
Showcase your passion for digital products! Bring examples of your previous work or projects that demonstrate your skills in UX/UI and customer engagement. This will help us see how you can make an impact right from the start.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and being part of our mission to delight consumers with honest goodness.
We think you need these skills to ace Digital Product Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital products and sustainability shine through. We want to see how your values align with ours, so don’t hold back on sharing why you’re excited about this role!
Tailor Your Experience: Make sure to highlight your relevant experience in digital platforms and CRM management. We love seeing how your past roles have prepared you for this position, so be specific about your achievements and how they relate to what we do.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to understand your skills and experiences. A well-structured application goes a long way!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Hero Group
✨Know the Brand Inside Out
Before your interview, dive deep into the Deliciously Ella brand and its values. Understand their commitment to sustainability and natural goodness, as well as their product range. This knowledge will help you connect your experience with their mission and show that you're genuinely interested in being part of their team.
✨Showcase Your Digital Expertise
As a Digital Product Manager, you'll need to demonstrate your understanding of digital platforms and user experience. Prepare examples of past projects where you've led digital initiatives, focusing on how you improved user journeys or optimised platforms. Be ready to discuss specific tools and methodologies you've used.
✨Prepare for Cross-Functional Collaboration
This role involves working with various teams, from marketing to customer care. Think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed stakeholder relationships to ensure project success.
✨Emphasise Your Problem-Solving Skills
In the fast-paced world of digital products, challenges are inevitable. Be prepared to discuss how you've tackled obstacles in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers, showcasing your ability to think critically and adapt to changing circumstances.