At a Glance
- Tasks: Lead brand and marketing strategy for a growing coffee business with creative control.
- Company: Hermanos Colombian Coffee Roasters, celebrating Colombian culture and craft in London.
- Benefits: Competitive salary, bonus, unlimited coffee, 25 days holiday, and training budget.
- Other info: Exciting growth phase with opportunities for career advancement and international expansion.
- Why this job: Shape a vibrant brand while making a real impact in the coffee community.
- Qualifications: 3-5 years in marketing, strong creative and commercial skills, and experience in hospitality.
The predicted salary is between 55000 - 60000 £ per year.
Location
London (Hybrid – Roastery / Head Office, Walthamstow)
Salary
£55,000 – £60,000, dependent on experience, plus bonus and benefits
Reports to
Co-Founder / Director
About Us
- Hermanos Colombian Coffee Roasters is a celebration of Colombian culture, craft, and community.
We act as a bridge between Colombia's rich coffee traditions and London's modern specialty coffee scene, working directly with the farmers who grow our coffee, not just buying from them.
- That commitment has earned us back-to-back recognition at the
- London
- Coffee
Festival: Best Independent Coffee Shop 2025 and Best Multi-Site Operator in both 2025 and 2026.
With 10 coffee shops, an ecommerce store, and a wholesale business, we're now in an exciting growth phase which includes expanding our retail footprint across London, launching an international franchise model, and scaling production across UK and EU.
This is a rare opportunity to shape the identity of a brand with genuine momentum.
About the Role
As Brand & Marketing Manager, you'll own our brand and marketing strategy across our coffee shops, ecommerce, wholesale and franchise businesses – with budget, creative control, and founder access from day one.
You'll manage our Social Media & Digital Content Lead, and act as the day-to-day point of contact for our external agencies and partners.
As we scale, the scope of this role will grow with the business and there's a real opportunity to build out your remit, shape the marketing function, and take on more as we expand.
What You'll Do
- Brand & Storytelling
- Guard and evolve the Hermanos brand voice, visual identity, and origin story across every touchpoint, both physical and digital.
- Develop and lead creative concepting for campaigns and brand moments that build genuine community and loyalty, including brand partnerships and brand collaborations (e. g. coffee equipment, suppliers, other brands).
- Hands-on with design tools to turn around quick in-store or campaign assets yourself, and brief/direct agency or freelance partners for strategic/ larger creative work.
- Growth & Commercial Marketing
- Own the marketing budget and calendar, tied to clear commercial KPIs (e. g. footfall, customer lifetime value, brand equity) tracking performance and briefing the founders on results and recommendations.
- Use customer data and insight (e. g. loyalty, purchase behaviour, feedback) to segment our audience and sharpen targeting across campaigns and channels.
- Drive ecommerce and retention marketing (Shopify, Klaviyo or similar), and run day-to-day paid social (Meta Business Suite) and briefing our specialist partner for more complex paid channels like Google Ads.
- Build the marketing playbooks and toolkits that support our franchise partners as we expand internationally.
- Local Marketing, Team & Partnerships
- Develop shop-level marketing, local collaborations, partnerships, and community activations to drive footfall across individual shop locations.
- Line-manage our Social Media & Digital Content Lead, setting priorities and reviewing performance.
- Be the day-to-day point of contact for our marketing partners/ agencies – keeping them accountable for value, and building out the right roster of partners as we need them.
- Lead our brand presence at flagship industry events (e. g. London Coffee Festival) and support wholesale collateral and award submissions.
What We're Looking For
- 3-5 years of marketing and brand management experience in a premium multi-unit hospitality, specialty food & beverage, or retail brand. London market experience preferred.
- Comfortable owning both the creative (design, brand aesthetics) and commercial (budgets, KPIs) sides of marketing, with a clear track record of delivering campaigns.
- Hands-on experience across physical retail marketing (POS, local footfall) and ecommerce (Shopify, Meta Business Suite, Klaviyo or similar).
- Comfortable using customer data to inform segmentation and campaign strategy, not just creative.
- Experience with using Adobe Suite and/or similar design applications.
- A track record in briefing and managing agencies, suppliers and experiential/event activations.
- Desirable: Exposure to wholesale marketing, franchise-led businesses, and brand merchandising.
What We Offer
- Discretionary bonus, based on performance (every 6 months).
- A genuinely hybrid role with real creative and commercial ownership, and a clear path to grow as we scale.
- The Perks
- Growth: Direct access to founders and leadership in a fast-growing brand entering international markets.
- Wellbeing: 25 days holiday + Bank Holidays, your birthday off, and a 24/7 Employee Assistance Programme.
- Coffee: Unlimited free coffee in-store, plus a free bag of beans every month to take home.
- Discounts: 30% off food in all our shops when you're not working, plus 10% off retail merchandise.
- Training: A training budget to deepen your management and marketing skills, and specialty coffee expertise.
- #J-18808-Ljbffr
Brand and Marketing Manager in London employer: Hermanos - Colombian Coffee Roasters
Hermanos Colombian Coffee Roasters is an exceptional employer, offering a vibrant work culture that celebrates creativity and community. With direct access to founders and leadership, employees have the unique opportunity to shape the brand's identity while enjoying generous benefits such as unlimited coffee, a training budget, and a clear path for growth in a fast-expanding company. Located in London, this hybrid role allows for a dynamic work-life balance while contributing to a brand recognised for its commitment to quality and sustainability.
Contact Details:
Hermanos - Colombian Coffee Roasters Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Manager in London
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We think you need these skills to ace Brand and Marketing Manager in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
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How to prepare for a job interview at Hermanos - Colombian Coffee Roasters
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Hermanos - Colombian Coffee Roasters.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
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Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Hermanos - Colombian Coffee Roasters. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Hermanos - Colombian Coffee Roasters.
