At a Glance
- Tasks: Support and implement marketing plans to boost student recruitment and enhance the School's profile.
- Company: Join a dynamic University focused on innovative marketing strategies and student engagement.
- Benefits: Enjoy flexible working options, creative projects, and opportunities for professional growth.
- Other info: Willingness to work outside core hours for events is essential.
- Why this job: Be part of a vibrant team making a real impact in education and student recruitment.
- Qualifications: Must have marketing experience, strong communication skills, and a relevant degree or qualification.
The predicted salary is between 28800 - 43200 £ per year.
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Support and implement marketing and communication plans to meet the School’s strategic objectives and priorities, aligning with the wider University’s marketing and recruitment strategies.
The post-holder will develop sector-leading, inclusive content and activities to enhance the School’s profile, student recruitment, and reputation, in line with our Strategy 2025/26 ambitions.
As part of the Marketing team, the post-holder will report to the Marketing Manager and work closely across multiple schools, collaborating with staff and the wider MRAC team to deliver innovative marketing and communications, ensuring compliance with the University’s brand and relevant legislation.
Key Duties & Responsibilities
- Work with the Marketing Manager to develop and deliver undergraduate and postgraduate recruitment and conversion campaigns, aligned with University and School strategies.
- Support the Marketing Manager in liaising with Schools to build relationships with academic and professional colleagues, including Deans and programme directors, to develop and drive activity.
- Create and share diverse marketing content to support brand and student recruitment campaigns across various platforms, ensuring content is timely, engaging, inclusive, and relevant. Regularly audit content to identify gaps and explore new dissemination methods.
- Develop and execute multi-channel campaigns to promote Schools and key programmes, meeting recruitment targets and KPIs. Coordinate with design and media agencies to deliver targeted campaigns across SEM, digital display, and direct marketing, using data for optimization.
- Report on marketing budgets and School activities monthly and post-campaign, ensuring value for money through ongoing reviews and analysis.
- Represent schools at recruitment events (online/offline), working with the Marketing Manager, Student Recruitment team, and academic staff to ensure high standards and effective outcomes within budget.
- Collaborate proactively with school contacts, Communications, and Alumni teams to facilitate information flow and media/PR opportunities across MRAC and the wider University.
- Work adaptively across various schools under the direction of the Marketing Manager, ensuring resource availability as needed.
Please note this list is not exhaustive; additional duties relevant to the role may be assigned, including supporting events outside core hours, such as evenings and weekends (e.g., Open Days, Graduation, Enrolment, Clearing, Research Events, Student Events, External Events). Activities may evolve over time as priorities change.
Essential & Desirable Criteria
- Educated to at least SCQF level 7 or equivalent practical experience
- Proven experience in planning and implementing marketing, communication, or recruitment projects with tangible results
- Strong analytical and problem-solving skills
- Experience creating and distributing content across multiple channels (web, social media, videos, print)
- Ability to develop creative briefs for various media
- Excellent written communication skills, attention to detail, and proof-reading abilities
- Strong interpersonal skills and stakeholder relationship management
- Ability to work efficiently in a dynamic, pressured environment
- Experience managing and monitoring budgets
- Professional and proactive team contribution
- Marketing degree or professional qualification (e.g., CIM)
- Experience in Higher Education marketing
- Knowledge of the HE admissions recruitment cycle
- Proficiency with Adobe Creative Cloud
- Experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) systems
Marketing Officer in Mid Calder employer: Heriot-Watt University
As a Marketing Officer at our esteemed institution, you will be part of a vibrant and inclusive work culture that prioritises collaboration and innovation. We offer excellent employee growth opportunities through professional development and training, ensuring you can thrive in your career while contributing to our strategic objectives. Located within a dynamic university environment, you will enjoy the unique advantage of engaging with diverse teams and making a meaningful impact on student recruitment and the school's reputation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer in Mid Calder
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Heriot-Watt University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Heriot-Watt University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Heriot-Watt University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Heriot-Watt University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer in Mid Calder
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Heriot-Watt University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Heriot-Watt University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heriot-Watt University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heriot-Watt University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Heriot-Watt University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Heriot-Watt University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
