At a Glance
- Tasks: Lead creative content strategy and manage social media campaigns for the university.
- Company: Heriot-Watt University, a forward-thinking institution with a vibrant community.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team and make a significant impact on the university's reputation.
- Why this job: Shape the university's brand and engage with diverse audiences through innovative content.
- Qualifications: Proven experience in content creation and team leadership.
Heriot-Watt University seeks a Senior Creative and Content Manager to lead strategic development and delivery of the University’s content, social media and creative output. You will oversee core social media presence and drive campaigns aligned to recruitment, research and reputation.
The role requires line management of a multidisciplinary team and expert advice to senior stakeholders on channel strategy, brand consistency and audience engagement.
#J-18808-LjbffrSenior Creative & Content Leader | Flexible Hybrid in Kilmarnock employer: Heriot-Watt University
Heriot-Watt University in Orkney is an exceptional employer, offering a vibrant academic environment that fosters innovation and collaboration in the field of renewable energy. With a strong commitment to employee development, you will have access to numerous growth opportunities while contributing to impactful research and curriculum development in marine energy technologies. The unique location in Orkney, known for its pioneering work in offshore energy, provides a stimulating backdrop for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative & Content Leader | Flexible Hybrid in Kilmarnock
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Heriot-Watt University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Heriot-Watt University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Heriot-Watt University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Heriot-Watt University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creative & Content Leader | Flexible Hybrid in Kilmarnock
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Heriot-Watt University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Heriot-Watt University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heriot-Watt University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heriot-Watt University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Heriot-Watt University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Heriot-Watt University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
