At a Glance
- Tasks: Promote innovative research through engaging marketing and communications strategies.
- Company: Join Heriot-Watt University, a leader in global research and innovation.
- Benefits: Enjoy 33 days annual leave, flexible working options, and professional development opportunities.
- Other info: Dynamic environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in the Net Zero initiative while developing your marketing skills.
- Qualifications: 2 years of marketing experience and excellent copywriting skills required.
The predicted salary is between 31236 - 36636 £ per year.
Marketing and Communications Officer (Global Research Institutes)
Grade: 6, Salary: £31,236 - £36,636 per annum.
Full-time (35 hours per week), open-ended.
Reward and Benefits 33 days annual leave plus 9 built‑in holidays for all full‑time staff.
About the Role Working across the University’s Global Research Institutes, with an initial focus on Net Zero, the successful candidate will promote internationally recognised research and innovation through integrated marketing, communications and stakeholder engagement.
The role supports activity across the wider GRI portfolio as priorities evolve.
Key Duties and Responsibilities Website – develop and maintain web content that promotes research and innovation, routinely creating and publishing case studies, blogs and web articles aligned with the digital roadmap and user experience.
Intranet – build on internal communications channels such as newsletters and News Beat updates to engage internal audiences.
Digital marketing – plan and execute social media campaigns across Linked In and other channels, using content management systems and integrated digital campaigns.
Email marketing – create personalised and targeted email campaigns using platforms such as Mail Chimp or Pardot.
Copywriting – craft engaging copy for print, web and social media channels.
PR and Communications – produce press releases, thought leadership pieces and brand‑led storytelling to promote research impact and value.
Events – contribute to visits, conferences, workshops and other events.
Reporting – provide regular reports on marketing activity, measure results, create dashboards with KPIs, and offer data‑driven insights.
Agency briefing and management – brief and manage external agencies for media, design, advertising and video production.
Collaboration – work with Global Research Institutes, schools, academics and professional services to identify and promote world‑leading research, initially within the Net Zero GRI.
Other duties – provide flexibility to support team members with additional responsibilities as requested.
Person Specification Essential Educated to at least SCQF level 6‑7 or equivalent practical experience.
Minimum 2 years’ experience in a marketing communications role.
Campaign marketing experience in customer acquisition and retention.
Excellent copywriting skills, able to write within brand guidelines.
Experience using Google Analytics, web content management systems and mass‑mail platforms.
Reporting on campaigns, web traffic, social media engagement and sales to track conversion funnels.
Analytical problem‑solving skills.
Well‑developed interpersonal skills.
Ability to work quickly, flexibly and accurately in a dynamic, changing and fast‑paced environment.
Professional, proactive approach.
Desirable Strong marketing and communications expertise and networking skills.
Experience using Adobe Creative Suite, Canva, Hootsuite and Share Point.
Heriot‑Watt University is committed to securing equality of opportunity in employment and to creating an environment in which individuals are selected, trained, promoted, appraised and otherwise treated on the sole basis of their merits and abilities.
Equality and diversity are integral to our culture.
We welcome applications from all sectors of society, especially under‑represented groups.
We welcome and will consider flexible working patterns, including part‑time working and job‑share options. #J-18808-Ljbffr
Marketing and Communications Officer in Kilmarnock employer: Heriot-Watt University
Heriot-Watt University in Orkney is an exceptional employer, offering a vibrant academic environment that fosters innovation and collaboration in the field of renewable energy. With a strong commitment to employee development, you will have access to numerous growth opportunities while contributing to impactful research and curriculum development in marine energy technologies. The unique location in Orkney, known for its pioneering work in offshore energy, provides a stimulating backdrop for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Officer in Kilmarnock
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Heriot-Watt University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Heriot-Watt University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Heriot-Watt University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Heriot-Watt University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Officer in Kilmarnock
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Heriot-Watt University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Heriot-Watt University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heriot-Watt University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heriot-Watt University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Heriot-Watt University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Heriot-Watt University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
