At a Glance
- Tasks: Lead market research and generate insights to drive student recruitment strategies.
- Company: Join Heriot-Watt University, a diverse and inclusive institution.
- Benefits: Enjoy 33 days annual leave, competitive salary, and flexible working options.
- Other info: Dynamic team environment with opportunities for professional development.
- Why this job: Make a real impact on student recruitment and contribute to strategic growth.
- Qualifications: Research experience and strong analytical skills are essential.
The predicted salary is between 37694 - 47389 £ per year.
Grade and Salary: Grade 7: £37,694 - £47,389 per annum
FTE and working pattern: Full-time (35 hours per week) open-ended.
Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday).
Purpose of Role
Reporting to the Head of Market Research & Analysis, this role involves planning and carrying out market insight activities including focus groups and surveys, making the most of the data these produce, in addition to conducting desk based research into student trends across subjects and countries which will inform growth in student recruitment in line with our Strategy 2035 ambitions.
Key Duties & Responsibilities
- Lead market research and insight generation for various projects such as programme development, demand analysis (student, industry, market), student journey.
- Manage the end-to-end programme development lifecycle, from initial proposal through PMB governance to launch, delivering clear reporting for senior stakeholders.
- Drive portfolio performance through significant contributions to the annual Portfolio Review, synthesising data into actionable insights and KPIs.
- Design and deliver qualitative and quantitative research (including student and stakeholder engagement), leading initiatives such as the Student Insight Community.
- Produce high-quality insight reports and analysis to support recruitment, marketing, and strategic decision-making, including global surveys and school- or discipline-level reports.
- Lead and coordinate market insight projects and data resources across the institution, ensuring high standards, effective use of subscriptions, and alignment with strategic priorities.
Essential & Desirable Criteria
Essential:- Educated to at least SCQF level 7 or similar or equivalent practical experience in the workplace
- Significant research experience; from designing research projects, including methodologies to gathering, analysing and presenting large amounts of information from multiple sources
- Experience or familiarity with various qualitative research methods
- Competent in the use of relevant IT packages
- Analytical problem solving and report writing skills.
- Experience presenting research findings to stakeholders
- Strong interpersonal skills
- Ability to work quickly, flexibly and accurately in a dynamic, changing and pressured environment
- Demonstrates a professional proactive approach
- Experience of conducting qualitative research
- Experience of Higher Education sector
- Data analysis capabilities
- Experience of relationship building with senior stakeholders
How to Apply
Applications can be submitted up to 11:55pm (UK time) on Sunday 26th July. Please submit your CV & covering letter via the Heriot-Watt on-line recruitment.
We welcome and will consider flexible working patterns e.g.; part-time working and job share options.
Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised, and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all.
Heriot-Watt University values diversity across our university community and welcomes applications from all sectors of society, particularly from underrepresented groups.
About our Team
The Marketing, Student Recruitment, Admissions and Communications (MRAC) Group is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences.
About Heriot-Watt University
At Heriot-Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together.
Contact Details:
Heriot-Watt University Malaysia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Market Insight Manager
✨Show Your Creative Side
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We think you need these skills to ace Market Insight Manager
Some tips for your application 🫡
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Demonstrate Your Understanding of Heriot-Watt University Malaysia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heriot-Watt University Malaysia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heriot-Watt University Malaysia
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At Heriot-Watt University Malaysia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
