Influencer Marketing Executive in Westminster

We are Free Soul – wellbeing for her, however she defines it. We shine a light on the unfiltered reality of being well – not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman's unique needs. Working at Free Soul is more than just a job – it’s a purpose. We’re a mission‐led team where everyone genuinely cares about the impact we’re making.

We lead with ownership – taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen. We show up with respect and kindness – to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.

We’re driven by a growth mindset – we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving – as individuals, as a team, and as a brand. We own the women’s nutrition space by doing things differently – liberating, not restricting. We celebrate every side of her – the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.

The Role: As an Influencer Marketing Executive, your primary task will be to drive our influencer marketing strategy forward by managing end-to-end influencer campaigns that speak to our core audiences and drive strong sales performance. This is a fantastic opportunity for a passionate self-starter with influencer marketing experience, to take responsibility in a high-growth environment. We are seeking an individual who can juggle tasks and drive results to ensure we are generating strong ROI on our campaigns.

What you’ll be doing:

• Campaign management across multiple social media platforms.
• Responsibility for your own budget and campaigns, ensuring we deliver value for the business (low CACs and ROI).
• Scouting and identifying influencers/creators, using tools as well as your own knowledge, with a proven track record of driving sales across various platforms.
• Negotiating with partners on fees, timelines, contracts etc to meet benchmarks and targets to ensure the best success of campaigns for the business.
• Tracking and reporting on key campaign performance metrics to the team, sharing insights and learnings, and leveraging data to continuously optimise our campaigns.
• Immerse yourself in social media trends and the latest in the influencer marketing industry.
• Take the initiative on new campaign ideas and when necessary build proposals to support your ideas.

What we’re looking for:

• 1-2 years experience running influencer marketing campaigns with a performance focus.
• Results oriented analytical thinker, able to monitor, analyse and produce and share results.
• Excellent negotiation and interpersonal skills.
• A natural communicator. You’re quick to build relationships and establish rapport with influencers, managers and agencies at all levels.
• Obsessed with social media, social trends and the digital landscape. Know what is and isn’t relevant to our audience and have ideas with how to implement these.
• A self-starter mindset with a focus on results.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

What you’ll get in return:

• Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours!
• Hybrid working: 3 days in the office per week.
• Work from anywhere for 2 weeks a year.
• 25 days holiday as well as bank holidays AND your birthday off!
• Enhanced Family Leave.
• Free Soul product pantry – access to a variety of Free Soul products whilst working in the office.
• Your monthly Free Soul essentials, delivered to your home – for free.
• 30% friends and family discount.
• Dog-friendly office.
• Pension plan.
• Access to Vitality health insurance.
• Monthly team socials, lunch & learns and internal events.