At a Glance
- Tasks: Drive brand strategy and marketing calendar, connecting insights to impactful campaigns.
- Company: Join Free Soul, a mission-driven brand focused on women's wellbeing.
- Benefits: Flexible hours, hybrid working, generous holiday, and health insurance.
- Other info: Dynamic team culture that values curiosity, growth, and collaboration.
- Why this job: Shape a brand that celebrates women's unique journeys and make a real impact.
- Qualifications: 5+ years in brand management with a knack for turning insights into action.
The predicted salary is between 60000 - 80000 £ per year.
We’re Free Soul - wellbeing for her, however she defines it.
Because no two experiences are ever the same, and her path deserves to be as individual as she is.
We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.
Working at Free Soul is more than just a job - it’s a purpose. We’re a mission‑led team where everyone genuinely cares about the impact we’re making.
- We lead with ownership
- taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.
- We show up with respect and kindness
- to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.
- We’re driven by a growth mindset
- we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand.
We own the women’s nutrition space by doing things differently - liberating, not restricting.
We celebrate every side of her - the quirks, the flaws, the fierce and the tender.
Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.
That’s what makes Free Soul a truly special place to work.
What you’ll be doing
This is a senior position that sits at the centre of our Free Soul Marketing team, reporting to the CMO.
You’ll be driving our brand positioning and building our brand equity, owning Free Soul's marketing calendar, shaping how we show up as a brand and driving scale in how we activate across our channels.
You’ll work closely with the wider marketing team across the funnel to connect brand performance, consumer insight and market trends into a plan that drive commercial results and brand performance.
- Be the consumer champion in the team, bringing together brand tracking, CRM, community and market/competitor insight to shape our marketing objectives and strategy.
- Own the marketing calendar framework across cultural and seasonal moments, new product launches and channel opportunities across socials and retail, setting the structure the wider team plans and activates within, and running the planning rhythm that keeps every channel aligned.
- Own brand tracking and reporting, analysing awareness and equity against key competitors and recommending action to optimise through our marketing activity.
- Lead our insights interface 'Designed By Her', running research with our community that sharpens the marketing calendar and how we activate against it.
- Drive key campaign moments, setting direction and working with the team across the funnel and into sales channels to activate with real impact, efficiently and effectively.
- Read the market in real time, spotting competitor moves and cultural shifts early, and turning them into fast, well-judged recommendations outside the regular planning cycle.
- Analyse campaign performance for continual optimisation of commercial and brand equity results.
- Support marketing budget allocation, making sure investment tracks to the calendar's biggest opportunities.
- Build and own the marketing dashboard that keeps leadership sighted on what's working, what we’re learning and what's next.
- Understand our product architecture from a consumer perspective, partnering with Innovation on expansion and growth opportunities.
- Champion our science board as a route to consumer trust, working with the wider team to build awareness of the efficacy behind Free Soul's products.
- Support the CMO to raise the bar on insight-led strategic thinking and metric-driven planning within the wider marketing team.
- What we’re looking for in you
- Minimum of 5 years in brand management or marketing strategy, ideally within a fast-paced direct-to-consumer brand, with experience owning a marketing calendar
- Proven ability to translate insight into action, you don't just gather data, you turn it into a clear point of view that shapes what the team does next
- Strong understanding of how the marketing funnel and audience personas work in DTC, connecting brand-building activity to commercial outcomes and knowing how to flex when needed
- Experience running or coordinating cross-functional planning, you can align stakeholders around a calendar and support them to execute with impact
- Comfortable being a strategic voice: presenting to senior stakeholders and defending recommendations with evidence
- A natural connector of dots: consumer insight, competitor movement, cultural moments and commercial priority all inform your thinking, not just one lens at a time
- You’ll thrive here if you’re
- A strategic thinker and planner who also loves to get into the detail, you can zoom out and zoom in
- A strong consumer voice, someone who loves to get under the skin of what drives behaviour
- Curious, commercially aware, and always looking to understand, learn and optimise
- A clear and confident communicator in presenting, discussion, data and summaries
- Someone who brings people with them, you know how to align a room around a vision and direction
- Obsessed with culture, trends, and what's next, but grounded enough to know when and how to act
- Comfortable making a confident call without a perfect data set, leaning on experience and instinct
- Ready to take ownership in a high-impact role where your direction will genuinely shape the brand
- Positive, energetic, and open to feedback - you see setbacks as a chance to learn, not a failure
- Proud of what you do, seeing things through from concept to completion
- Passionate about building brand equity that lasts, while driving business growth today
- What you’ll get in return
- Flexible hours with core hours 10:00–16:00
- Hybrid working - 3 days in the office, 2 at home
- Work from anywhere for 2 weeks a year
- 25 days holiday + bank holidays + your birthday off
- Enhanced Family Leave
- Free Soul product pantry in the office, plus your monthly essentials delivered to your door
- 30% friends & family discount
- Pension plan
- Vitality health insurance
- Team socials, lunch & learns, and internal events
- #J-18808-Ljbffr
Senior Brand Strategy and Planning Manager employer: Herfreesoul
At Free Soul, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Senior Performance Creative Leader for Growth, you will benefit from a collaborative environment that encourages strategic thinking and creativity, alongside ample opportunities for professional development. Located in a vibrant area, our company offers unique advantages such as flexible working arrangements and a commitment to work-life balance, making it an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Strategy and Planning Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herfreesoul and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herfreesoul are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herfreesoul on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herfreesoul. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Strategy and Planning Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herfreesoul. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herfreesoul:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herfreesoul’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herfreesoul
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herfreesoul will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herfreesoul, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
