Head of Partnerships Acquisition

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. Working at Free Soul is more than just a job - it’s a purpose. We’re a mission‑led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen. We show up with respect and kindness - to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.

We’re driven by a growth mindset - we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand. We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is. That’s what makes Free Soul a truly special place to work.

What you’ll be doing

• As Head of Partnerships Acquisition, you’ll be responsible for driving customer growth through affiliate marketing, strategic partnerships, performance‑led commercial opportunities and new customer acquisition initiatives.
• You’ll own one of the brand’s most efficient acquisition channels, identifying new opportunities to scale revenue whilst maintaining profitability.
• Working closely with the founders, marketing team and external partners, you’ll play a key role in shaping Free Soul’s growth strategy and expanding the brand’s presence across the wider ecommerce ecosystem.
• Own and grow the affiliate and partnerships channel, delivering against revenue, new customer and profitability targets.
• Build and manage relationships with affiliate publishers, content partners, cashback sites, loyalty platforms, influencers and strategic partners.
• Identify, negotiate and launch new commercial partnerships that drive incremental customer acquisition.
• Manage the affiliate network platform, ensuring accurate tracking, commission structures and reporting.
• Develop bespoke promotional plans, exclusive offers and partnership campaigns to maximise performance.
• Monitor channel performance, analyse data and provide regular reporting and recommendations to senior leadership.
• Work closely with the wider marketing team to support product launches, seasonal campaigns and brand initiatives.
• Attend industry events, conferences and networking opportunities to represent Free Soul and identify new growth opportunities.
• Manage acquisition budgets and forecasts, ensuring activity remains commercially viable and scalable.
• Continuously test, learn and optimise new growth channels, technologies and partnership opportunities.

What we’re looking for in you

• 10+ years’ experience in affiliate marketing, partnerships, performance marketing or ecommerce growth.
• Strong commercial mindset with a proven track record of driving customer acquisition and revenue growth.
• Experience managing affiliate programmes and working with leading affiliate networks.
• Excellent relationship‑building and negotiation skills.
• Strong analytical ability with experience using reporting and attribution tools.
• Comfortable managing multiple projects, deadlines and stakeholders simultaneously.
• Highly organised with exceptional attention to detail.
• Confident communicator, both written and verbal.
• Experience working within a fast‑paced ecommerce or DTC environment is highly desirable.
• A proactive problem solver who enjoys finding new opportunities and making things happen.

You’ll thrive here if you’re

• A self‑starter who takes ownership and doesn’t wait to be told what to do.
• Commercially curious and constantly looking for new growth opportunities.
• Comfortable operating with autonomy and accountability.
• Energised by building relationships and creating win‑win partnerships.
• Data‑driven but equally able to think creatively.
• Resilient, adaptable and comfortable working in a fast‑growing environment.
• Someone who enjoys turning ideas into action and seeing projects through to completion.
• Passionate about helping build a category‑leading women’s wellness brand.
• Excited by the challenge of scaling a high‑growth business.

What you’ll get in return

• Flexible hours with core working hours of 10:00-16:00.
• Hybrid working: 3 days in the office per week.
• Work from anywhere for 2 weeks a year.
• 25 days holiday + bank holidays + your birthday off!
• Enhanced Family Leave.
• Free Soul product pantry in the office, plus your monthly essentials delivered to your door.
• 30% friends and family discount.
• Pension plan.
• Access to Vitality health insurance.
• Team socials, lunch & learns and internal events.