Senior Social Media Manager in City of Westminster

This is a senior position at the centre of everything we do on socials. You will own Free Soul's social media strategy across all platforms - leading a team, shaping the editorial direction, and being directly accountable for performance. You will connect the dots between content, community, and commercial growth. Your work won’t just look good - it will move the business.

• Own and evolve the end-to-end social media strategy across Instagram, TikTok, LinkedIn, YouTube - and whatever's next.
• Lead and develop a small social team, setting standards, managing workflows, and creating an environment where creative and commercial thinking coexist.
• Define channel strategy and content frameworks that ladder up to brand and revenue goals.
• Be the analytical heartbeat of the team - owning performance reporting, identifying what’s working and what’s not, and translating data into clear direction.
• Connect social performance directly to commercial outcomes: customer acquisition, retention, and product launches.
• Collaborate cross-functionally with brand, creative, partnerships, and retention to align social with wider business priorities.
• Drive content ideation and set the creative vision - from polished campaigns to reactive, lo-fi moments.
• Lead community strategy: growing and deepening our connection with the Free Soul audience.
• Stay ahead of platform and cultural trends, bringing strategic recommendations to the table – as well as reactive ideas.
• Champion our tone of voice and visual identity at every touchpoint.
• Build a culture of test, learn, and iterate within your team.

What we’re looking for in you:

• 5+ years in social media, with at least 2 in a senior or lead role – ideally in a fast-paced consumer brand.
• Proven track record of driving measurable growth and engagement across multiple social platforms.
• Experience managing or mentoring a team – you lead by doing and by developing others.
• Deeply data-literate: you live in analytics tools, you know your KPIs, and you use performance insight to drive decisions – not just to report backwards.
• Clear understanding of how social contributes to commercial performance: CAC, retention, conversion, and revenue impact.
• A creative eye and a strategic brain – you know why something works, not just that it does.
• Strong understanding of brand tone, voice, and community building.
• Comfortable with content creation tools (CapCut, InShot, Canva, Adobe suite etc.) and confident directing others in their use.
• Experience with product launch strategies and cross-functional campaign coordination.

You’ll thrive here if you’re:

• A strategic thinker who also loves to get into the detail – you can zoom out and zoom in.
• Commercially curious and always asking "what does this mean for the business?"
• A clear and confident communicator – with your team, with stakeholders, and in a brief.
• Obsessed with culture, trends, and what’s next – but grounded enough to know when to act and when to wait.
• Ready to take ownership in a high-impact role where your decisions genuinely shape the brand.
• Open to honest feedback and committed to building a team culture of the same.
• Proud of your work and the work of your team – from concept to completion.
• Passionate about building something with real purpose and a real audience.

What you’ll get in return:

• Flexible hours with core hours 10:00–16:00.
• Hybrid working – 3 days in the office, 2 at home.
• Work from anywhere for 2 weeks a year.
• 25 days holiday + bank holidays + your birthday off.
• Enhanced Family Leave.
• Free Soul product pantry in the office, plus your monthly essentials delivered to your door.
• 30% friends & family discount.
• Pension plan.
• Vitality health insurance.
• Team socials, lunch & learns, and internal events.