At a Glance
- Tasks: Build a thriving creator community on TikTok Shop and drive sales through influencer partnerships.
- Company: Join Free Soul, a viral women's wellness brand making waves on TikTok.
- Benefits: Flexible hours, hybrid working, 25 days holiday, and free products delivered to your home.
- Other info: Dynamic team culture that values growth, creativity, and fun.
- Why this job: Take ownership of a high-growth channel and make a real impact in the influencer space.
- Qualifications: 2-4 years in influencer marketing with a focus on performance and TikTok expertise.
The predicted salary is between 40000 - 50000 £ per year.
You might know us as that viral TikTok brand - the one behind the apple cider vinegar gummies and Mango Greens that keep landing on your For You page. That's us. Free Soul shot to viral success on TikTok, and TikTok Shop has been right at the heart of it. We've sold over 2.5 million products on TikTok Shop alone, were named FMCG Seller of the Year in 2024, and we're consistently the leading supplements brand on the platform. Not bad for a women's wellness brand built on doing things differently. But we're not here to rest on it - and this role is proof of that.
We're after someone who's commercially minded, creator-obsessed and genuinely TikTok-native: you live in the ecosystem, you know what makes a creator actually convert, and you spot the opportunity before anyone else does. That's the opportunity. Here's the brand behind it. We're Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good. Expertly formulated products, clinically tested ingredients, and a brand that celebrates every side of her - the quirks, the flaws, the fierce and the tender.
Working at Free Soul is more than just a job - it's a purpose. We're a mission-led team where everyone genuinely cares about the impact we're making, and the culture reflects that:
- We lead with ownership - bold ideas, real accountability, and the trust to see things through.
- We show up with respect and kindness - to our teammates, our community, and ourselves.
- We're driven by a growth mindset - curious, open to feedback, and always asking why.
- We have fun - we take our work seriously, not ourselves.
What you’ll be doing:
- As our Influencer Marketing Manager for TikTok Shop, you'll build a creator community people actually want to be part of. That means finding the right creators, getting them excited about Free Soul.
- You'll incentivise and nurture those relationships, develop creative that resonates and converts, and turn a thriving creator community into one of our fastest-growing sales channels.
- Own the TikTok Shop creator pipeline - recruiting, onboarding and activating creators at scale through targeted collaborations.
- Take responsibility for your own GMV targets and budgets, balancing commission rates, flat fees and product seeding to deliver strong returns.
- Scout and identify creators with a proven track record of converting on TikTok Shop - using the Creator Marketplace, affiliate tools and your own instinct for who actually sells.
- Negotiate commercials with creators, managers and agencies - commission, fees, deliverables and timelines - to hit benchmarks and protect margin without losing the relationship.
- Manage a healthy pipeline of creators posting, tagging and selling.
- Track and report on GMV, conversion, spend, ROI and creator performance - sharing insights and learnings, and leveraging data to continuously optimise the programme.
- Immerse yourself in TikTok trends, the affiliate landscape and what's working across other Shops, bringing ideas on how we apply it.
What we’re looking for in you:
- 2-4 years running influencer marketing campaigns with a performance focus.
- A strong understanding of the TikTok Shop affiliate ecosystem - open and targeted collaborations, commission structures and Creator Marketplace.
- A results-oriented, analytical thinker, able to monitor, analyse and act on GMV and ROI.
- Excellent negotiation and commercial instincts - you protect margin while keeping creators on side.
- A natural communicator. You're quick to build relationships and establish rapport with creators, managers and agencies at all levels.
- Obsessed with TikTok, social trends and the digital landscape. You know what is and isn't relevant to our audience and have ideas on how to implement it.
- Ability to manage multiple campaigns simultaneously and meet tight deadlines.
You’ll thrive here if you’re:
- A self-starter mindset with a focus on results.
- Curious, commercially aware, and always looking for the “why”.
- Positive, energetic, and open to feedback, you see every challenge as a growth opportunity.
- Proud of what you do, seeing things through from concept to completion.
- Able to embrace challenges, knowing that setbacks aren’t failures, they’re lessons and a chance to gain experience.
- Passionate about a purpose driven organisation.
What you’ll get in return:
- Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours!
- Hybrid working: 3 days in the office per week.
- Work from anywhere for 2 weeks a year.
- 25 days holiday as well as bank holidays AND your birthday off!
- Enhanced Family Leave.
- Free Soul product pantry - access to a variety of Free Soul products whilst working in the office.
- Your monthly Free Soul essentials, delivered to your home - for free!
- 30% friends and family discount.
- Pension plan.
- Access to Vitality health insurance.
- Team socials, lunch & learns and internal events.
Influencer Marketing Manager - TikTok Shop in City of Westminster employer: Herfreesoul
At Free Soul, we pride ourselves on being a mission-driven employer that values creativity, ownership, and personal growth. Our vibrant work culture fosters collaboration and respect, allowing you to thrive in a flexible environment where your ideas are celebrated. With generous benefits like hybrid working, ample holiday, and access to our wellness products, we ensure that every team member feels valued and empowered to make a meaningful impact in the women's wellness space.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager - TikTok Shop in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herfreesoul and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herfreesoul are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herfreesoul on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herfreesoul. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Manager - TikTok Shop in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herfreesoul. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herfreesoul:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herfreesoul’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herfreesoul
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herfreesoul will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herfreesoul, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
