Herdwatch is hiring a UK Field Sales Manager. You'll sell three Herdwatch products: VetDrive, a veterinary practice management system (PMS) we acquired in January 2026, is the primary one; you'll also sell our large-farm product to large livestock farms and our contractor billing app to large agricultural contractors. You carry a full personal quota and build the UK field team as it grows.
About us.
VetDrive is a practice management system (PMS) built for mixed practice. We're already number one in Ireland and growing fast in the UK, known for how well we suit mixed practices and for the pace of our innovation. Herdwatch is the market-leading livestock platform in Ireland and the UK, used by 22,000 farmers. We've just launched a contractor billing app, and we launch a large-farm product in Q1 2027. We are a profitable, private equity-backed company on a great growth trajectory, meaning we can provide the growth opportunities of a scale-up mixed with the stability of company that’s been in business almost 15 years.
1. Purpose of the role
Win new business across the UK for VetDrive, the Herdwatch large-farm product and the contractor billing app, then turn what works into a repeatable playbook and a team. We are already on a great growth trajectory in the UK. This role is continuing and accelerating this growth.
2. Reports to
- Reports to the CRO.
- Supported by a UK BDR, who prospects and books demos for you.
- Works closely with HQ in Ireland (product, marketing and onboarding).
- Will lead the UK field team as we hire it.
3. Products covered
Primary - VetDrive PMS(Vet clinics, especially mixed practices)
Herdwatch large-farm product
Contractor billing app
4. Key responsibilities
- Run demos online and in person, depending on the customer: vet clinics, large farms or agricultural contractors.
- Target and close accounts with major corporate players and responsbility/ability to deal and build relationships with senior stakeholders in the market
- Close every demo with a clear next step: the next meeting booked or, better, the commercials moving forward.
- Carry each deal through to signed, then hand over cleanly to the right onboarding team.
- Deliver the full sale without ongoing founder input.
Build your own pipeline
- Generate your own opportunities through your network and our database of vets and farmers.
- Work with your BDR on prospecting and demo booking, without relying on them alone.
- Keep every deal up to date in HubSpot.
Build the market and the team
- Work with HQ to nail down the UK sales process and demo pitch.
- Document what works so the next hires start from a playbook.
- Train and lead new team members as they join.
- Travel extensively across the UK.
5. Skills and experience
Must have
- Has sold into veterinary practices, ideally a practice management system (PMS) or a similar business-critical software product.
- Has sold to senior business owners and managed those deals end-to-end, from first demo to signature.
- Proven experience hiring and building sales teams while carrying a personal quota.
- Confidence demoing in person and online.
- Proven ability to build your own pipeline.
- Experience with HubSpot or a similar CRM.
- A full driving licence and willingness to travel.
Nice to have
- Experience selling into agriculture.
- Experience as the first sales hire in a new market or a young company.
Who this role is for
- People who want to build something from the ground up, and like the intensity of a fast-paced, high-octane environment.
- This is a startup-style role, not a scale-up or corporate one. There is no playbook handed to you; you help write it.
- This is not a management-only role. If you want to manage other salespeople rather than carry and hit your own number, this role is not for you.
6. How we'll measure it
- Targeted on revenue booked and closed, tracked monthly and reviewed quarterly.
- Incentives paid monthly, quarterly and annually.
#J-18808-Ljbffr
UK Senior Field Sales Manager in Newport employer: Herdwatch
Herdwatch is an exceptional employer, offering a dynamic work environment where innovation meets agriculture. As a Customer Account Management Executive, you'll benefit from comprehensive training and ongoing support, ensuring your professional growth while contributing to a mission that empowers farmers globally. With a strong focus on employee development and a culture that prioritises customer experience, Herdwatch stands out as a rewarding place to build your career in the thriving agri-tech sector.
