At a Glance
- Tasks: Create engaging content and manage campaigns to drive brand awareness.
- Company: Join Herdify, a dynamic B2B SaaS company with a fresh approach.
- Benefits: Enjoy stock options, generous leave, training budget, and tech perks.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Be part of a revolutionary team shaping the future of marketing.
- Qualifications: Experience in marketing, strong writing skills, and a passion for behavioural science.
The predicted salary is between 30000 - 40000 £ per year.
Are you a marketer who’s tired of being treated like the team that “makes the sales decks”? Do you read braggy LinkedIn posts and quietly (or loudly) mutter: “It’s not about you - it’s about the customer!”? If yes, you might be the person we’re looking for. Herdify is a young B2B SaaS company with big consumer-brand ambitions. We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour.
We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things: it’s exciting, it’s complicated. With Rory Sutherland as an advisor, incredible iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading charities including RSPCA and multiple Air Ambulance services we are in scaling mode and marketing is central to this.
What We're Looking For
A Marketing / GTM Executive with a couple of years' experience who is looking for their next challenge. You’ll report into the CEO, Tom, and work alongside our existing Marketing Manager, Bailey. You'll be someone who gets energy from working with the team, as we're in the Bristol office 3 days a week, but also somebody comfortable with trips to London to build relationships with the sales team who are based in Paddington. If you’re already integrating behavioural science in your work, even better. (Bonus points if you’ve done Rory Sutherland’s MadMasters, but no worries if not, we offer that for free).
Responsibilities
- Repurpose founder/team thinking into LinkedIn posts, articles, emails and sales assets.
- Manage LinkedIn posting for company and key individuals.
- Building and maintaining sales enablement materials.
- Supporting event campaigns before, during and after.
- Run HubSpot email campaigns, landing pages and follow-ups.
- Keep case studies, proof points and sector messaging organised.
- Coordinate freelance design, video and content support.
- Track what content and campaigns create conversations.
Skills & Experience
- Strong marketing foundations (formal training preferred)
- Detail-oriented with exceptional organisational skills
- Outstanding written communication and storytelling ability
- Interest in behavioural science
- B2B SaaS understanding
- Customer-obsessed, problem-first thinker
- Believes in the CEO’s favourite mantra: “We are not the hero of the story.”
- Thrives in a fast-moving, ambiguity-friendly environment
- Wants to help build something new, not inherit something old
Nice to have
- Experience building audiences and analysing LinkedIn Ads
- Experience using HubSpot’s marketing functions
- Experience with organising events
Practical Details
- Location: Bristol office (3 days a week)
- Reporting to: CEO
- Stage: Early, ambitious, backed by world-class examples and research
Why us?
Almost all human decisions are influenced by people around us. Call it social contagion, word-of-mouth or herd mentality (hence we're called 'HERDify'...), this force is so powerful that Rory Sutherland describes not understanding it "as trying to launch a space rocket without understanding gravity". This force has been hard for brands to tap into, until now. Herdify is the first company in the world to build a product that can identify these offline influence clusters for brands to use. When you tap into them, people buy faster, spend more and buy for longer. At Herdify our mission is to make this technology available to every brand globally, but do it in a way that builds a great culture. We believe we can grow fast, and have fun doing it.
What you get
- Stock options
- 25 days’ annual leave + public holidays
- A place on Rory Sutherland MadMasters course
- Annual training allowance
- Tech budget
- A CEO who believes without marketing, we’re doomed to fail
Marketing Exec / GTM Exec - B2B SaaS – Behavioural Science in London employer: Herdify
Herdify is an innovative B2B SaaS company based in Bristol, where we prioritise a vibrant work culture that values creativity and collaboration. With a focus on employee growth, we offer unique opportunities such as access to Rory Sutherland's MadMasters course and a generous training allowance, ensuring our team members are equipped to thrive in a fast-paced environment. Join us to be part of a mission-driven team that believes in the power of behavioural science to transform marketing, all while enjoying benefits like stock options and ample annual leave.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Exec / GTM Exec - B2B SaaS – Behavioural Science in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herdify and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herdify are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herdify on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herdify. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Exec / GTM Exec - B2B SaaS – Behavioural Science in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herdify. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herdify:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herdify’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herdify
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herdify will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herdify, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
