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- Tasks: Drive sales and build relationships with consumer brands in a dynamic B2B SaaS environment.
- Company: Join Herdify, an innovative startup shaking up the SaaS industry with behavioural science.
- Benefits: Enjoy stock options, 25 days annual leave, and a tech budget for your growth.
- Other info: Work in a vibrant team culture with opportunities to attend events and speak.
- Why this job: Make a real impact in a fast-paced startup while earning well and growing your career.
- Qualifications: 2-3 years of SaaS sales experience and a passion for creative outreach.
The predicted salary is between 40000 - 50000 £ per year.
London (Paddington area) Full time with 3 days a week in the office. Are you an AE with 2-3 years of closing experience but fed up of making up the numbers? Are you hungry, ambitious and enjoy the scrappy nature of early-stage businesses and looking for somewhere you can make a difference and earn well while doing it? If yes, you might be our person.
Herdify is a young B2B SaaS company with big consumer-brand ambitions. We’ve just had one of the world’s leading behavioural thinkers and media personality as an advisor, shaping 2026 to be a killer year. We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour. Not another “me too” B2B SaaS company.
We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things: it’s exciting, it’s complicated. But we’ve already made incredible progress with iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading charities including RSPCA and multiple Air Ambulance services.
We’re now looking for 3 x AEs to join the team and help us with our next stage of growth. We're looking for somebody:
- Who has sold SaaS into consumer brands marketing teams for a deal price of £25k - £50k with a 3–6-month sales cycle.
- Who has sold novel products from a new brand and can take people on an educational journey.
- Who has mid-stage startup experience.
- Who is process driven and detail oriented.
- Who has excellent written, verbal and presentation skills.
- Who doesn’t look to be told what to do; they take what is working and run with it, while applying their own skills.
- Who is a 360 salesperson; you’ll be expected to build your own pipeline and close it.
- Who has proven experience with one of the popular sales frameworks, e.g. MEDDIC, Challenger, etc.
- With creativity: With email getting saturated by AI automation, we’re looking for people who can still reach prospects by thinking differently.
Nice to have:
- Somebody interested in behavioural science.
- Somebody who has exposure selling to media agencies.
We’re not for you if:
- You’re expecting marketing to build everything for you.
- You’re looking for a long list of qualified opportunities waiting to be closed.
Responsibilities:
- Lead generation and pipeline building including account research, planning & mapping.
- End to end pipeline management.
- Owning the deal from discovery to close through handover to Customer Success.
- Stakeholder & relationship management including internal/external stakeholder mapping.
- Delivering killer product demos orientated around outcomes for the customer.
- Attending events (bonus if you want to speak at them).
Practical Details:
Location: London (Paddington area). Travel to Bristol 1 day per month (travel covered by expenses).
What you get:
- Stock options.
- 25 days’ annual leave + public holidays.
- Annual training allowance (including access to Rory Sutherland MAD//Masters).
- Annual tech budget.
Account Executive – B2B SaaS – Behavioural Science – stock options in London employer: Herdify
Contact Detail:
Herdify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive – B2B SaaS – Behavioural Science – stock options in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or potential colleagues, let your authentic self shine through. Remember, they’re looking for someone who fits their culture, so be bold and memorable!
✨Tip Number 3
Prepare killer questions for your interviews. This shows you’re genuinely interested in the role and the company. Ask about their growth plans, team dynamics, or how they measure success. It’ll set you apart from the crowd!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are excited about what we do. Plus, it gives you a better chance to stand out in the process!
We think you need these skills to ace Account Executive – B2B SaaS – Behavioural Science – stock options in London
Some tips for your application 🫡
Show Your Personality: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to be a bit creative and bold in your writing. Remember, we’re looking for someone who can think differently, just like our brand.
Tailor Your Application: Make sure to tailor your application specifically for this role. Highlight your experience with B2B SaaS and consumer brands, and don’t forget to mention any relevant sales frameworks you’ve used. We love seeing how your background aligns with what we’re all about!
Be Clear and Concise: While we appreciate creativity, clarity is key! Keep your application clear and to the point. Use bullet points if necessary to make it easy for us to see your achievements and skills at a glance. We want to know what makes you the perfect fit without wading through fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details. Plus, it shows you’re keen to join our team right from the start!
How to prepare for a job interview at Herdify
✨Know Your SaaS Inside Out
Make sure you understand the ins and outs of the B2B SaaS landscape, especially how it relates to consumer brands. Familiarise yourself with Herdify's unique selling points and be ready to discuss how your experience aligns with their innovative approach.
✨Showcase Your Sales Framework Knowledge
Be prepared to talk about your experience with popular sales frameworks like MEDDIC or Challenger. Bring examples of how you've successfully applied these methods in previous roles, particularly in closing deals within the £25k - £50k range.
✨Demonstrate Your Creativity
With email saturation being a real issue, think of creative ways to engage prospects. During the interview, share specific examples of how you've used unconventional methods to reach potential clients and stand out in a crowded market.
✨Prepare for a Cultural Fit
Herdify is looking for someone who thrives in a scrappy, early-stage environment. Be ready to discuss how your personality and work style align with their bold, memorable brand ethos. Show them you're not just another 'corporate' candidate!