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- Tasks: Lead and optimise PPC campaigns for multiple B2B brands, focusing on Google Ads.
- Company: Join a dynamic start-up group in Central London, supporting various professional services brands.
- Benefits: Enjoy hybrid working, free snacks, 25 days holiday, and vibrant office events.
- Why this job: Be part of a small, ambitious team with real opportunities for growth and innovation.
- Qualifications: 3+ years in Google Ads, B2B experience preferred, and strong communication skills required.
- Other info: No client-facing duties; focus on strategy and performance analysis.
The predicted salary is between 36000 - 60000 £ per year.
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This range is provided by Herd Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Job Title: PPC Manager – B2B (In-house)
Location: London (Hybrid)
The Company
This fast-growing group of start-up-focused businesses is building out its in-house digital marketing function. With a vibrant WeWork-style office in Central London, they support a portfolio of professional services brands in accounting, technology, and consultancy. With over 200 employees globally and a lean team of 14 in the UK, the company offers the agility of a startup with the backing of a larger group.
The central marketing team is currently led by a former agency specialist and is looking to bring Paid Media activity in-house after previously outsourcing to an agency. You’ll be joining a small but ambitious team looking to scale performance across multiple B2B sub-brands, with a heavy focus on lead generation.
This is a hands-on, full-funnel Paid Media role with a focus on Google Ads and lead generation campaigns. You’ll take ownership of strategy, activation, and performance across multiple in-house brands.
- Develop and execute Paid Search strategies (90% PPC / 10% Paid Social – LinkedIn)
- Manage budgets of £20k-25k/month, optimising for ROI and ROAS
- Build, run, and analyse paid campaigns across Google Ads and LinkedIn
- Collaborate closely with the Marketing Manager to shape broader media plans
- Lead campaign performance analysis and implement testing strategies
- Identify innovative opportunities to scale campaigns and improve results
- Work independently on activation – no client-facing or team management required
- Opportunity to learn and expand into Paid Social over time
Skills & Experience
- 3+ years of experience in Google Ads (PPC is essential)
- Ideally agency background or multi-account experience
- B2B experience preferred – understanding of lead generation KPIs
- Comfortable working across multiple accounts in a fast-paced environment
- Exposure to LinkedIn Ads or Meta Ads is a bonus
- Confident managing and allocating small-to-medium budgets
- Familiarity with GA4 is desirable
- Strong communication skills and ability to present ideas effectively
Company Benefits
- Hybrid working: Office in Central London
- Free breakfast, snacks, and vibrant office events
- 25 days holiday + Christmas shutdown
- ‘Work from Anywhere’ for 2 weeks per year
- Cycle to work scheme
- End-of-year and summer parties
- Quarterly team socials
- Real opportunity to build a mini-agency function within a supportive group
JOB ID: #3147655
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Marketing Services
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PPC Manager (B2B In-house) - #3147655 employer: Herd Digital
Contact Detail:
Herd Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager (B2B In-house) - #3147655
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and lead generation, especially within the B2B sector. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in in-house roles or B2B environments. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategy, execution, and results. Highlighting your hands-on experience with Google Ads and any innovative approaches you've taken will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to optimise campaigns. Understanding key performance indicators (KPIs) and being able to articulate how you've improved ROI and ROAS will demonstrate your value to the team.
We think you need these skills to ace PPC Manager (B2B In-house) - #3147655
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Ads and PPC management. Include specific metrics that demonstrate your success in lead generation and campaign performance.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your relevant experience in B2B marketing and how you can contribute to their in-house digital marketing function.
Showcase Relevant Skills: Emphasise your familiarity with GA4 and any experience with LinkedIn Ads or Meta Ads. Highlight your ability to manage budgets effectively and your strong communication skills.
Prepare for Potential Questions: Think about how you would approach campaign strategy and performance analysis. Be ready to discuss your previous experiences and how they relate to the responsibilities of this role.
How to prepare for a job interview at Herd Digital
✨Showcase Your PPC Expertise
Make sure to highlight your experience with Google Ads and any successful campaigns you've managed. Be prepared to discuss specific strategies you implemented and the results achieved, especially in a B2B context.
✨Understand Lead Generation KPIs
Since this role focuses heavily on lead generation, brush up on key performance indicators relevant to this area. Be ready to explain how you measure success and optimise campaigns for better ROI and ROAS.
✨Demonstrate Adaptability
The company is looking for someone who can thrive in a fast-paced environment. Share examples of how you've successfully managed multiple accounts or projects simultaneously, showcasing your ability to adapt and prioritise.
✨Prepare for Collaboration
As you'll be working closely with the Marketing Manager, think about how you can contribute to broader media plans. Be ready to discuss how you approach teamwork and communication, especially in a hybrid work setting.
