At a Glance
- Tasks: Plan and optimise Paid Social campaigns across various digital platforms.
- Company: Dynamic digital marketing business with a collaborative culture.
- Benefits: 30 days annual leave, private healthcare, flexible hours, and training budget.
- Other info: Enjoy team socials, career progression, and the chance to work from abroad.
- Why this job: Shape strategies and drive performance in a supportive, innovative environment.
- Qualifications: Experience in managing Paid Social campaigns and strong analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
This is an established and growing digital marketing business specialising in performance marketing.
The company has built a collaborative, forward-thinking culture where people are trusted to take ownership, share ideas and challenge conventional thinking.
Innovation, testing and continuous improvement are embedded into the way the team works, giving everyone the opportunity to make a genuine impact.
You’ll work alongside experienced digital specialists across multiple disciplines, gaining exposure to a wide range of campaign objectives, performance strategies and digital channels.
Whether your background is in Paid Social or Paid Search, you’ll have the opportunity to broaden your channel expertise, develop your strategic thinking and continue progressing your career in a supportive environment.
Alongside career development, the business places a strong emphasis on culture.
Regular team events, collaborative working and recognition for success create an environment where people enjoy coming to work and are rewarded for the contribution they make.
The Role
As a Paid Social Manager, you’ll be responsible for planning, managing and optimising Paid Social campaigns across a range of digital platforms.
This is far more than a campaign activation role - you’ll play a key part in shaping strategy, driving performance and identifying opportunities to improve commercial results.
The business is looking for someone with a strong Paid Social background who is confident managing campaigns independently and excited by the opportunity to develop their strategic expertise across the wider Paid Media landscape.
- Day-to-Day Responsibilities
- Own the planning, execution and optimisation of Paid Social campaigns across relevant platforms.
- Develop and implement Paid Social strategies aligned with commercial objectives and performance targets.
- Analyse campaign performance and audience data to identify opportunities, improve efficiency and drive stronger results.
- Manage budgets effectively, making data-led decisions around allocation, bidding, targeting and optimisation.
- Develop testing strategies across audiences, creative, messaging and campaign structures to drive continuous improvement.
- Build strong relationships with key stakeholders, providing clear performance updates, insights and strategic recommendations.
- Stay ahead of platform developments, industry trends and emerging technologies, identifying new opportunities across Paid Social.
- Contribute to the wider Paid Media team by sharing knowledge, best practice and new ideas.
Skills & Experience
- Experience managing Paid Social campaigns within an agency or in-house environment.
- Strong hands‑on experience across platforms such as Meta, Linked In, Tik Tok or similar.
- Experience developing and executing Paid Social strategies, with a strong understanding of campaign optimisation and performance analysis.
- Familiarity with GA4, Google Tag Manager or Looker Studio is desirable.
- Strong analytical, organisational and communication skills, with the ability to manage multiple priorities.
- Commercially minded, proactive and confident working independently.
- A genuine interest in Paid Social, digital marketing and keeping up with industry developments.
- Hybrid working with flexibility around where and how you work.
- Clear career progression pathways with regular development reviews.
- Dedicated training budget to support certifications, courses and industry events.
- 30 days annual leave plus your birthday off.
- Flexible working hours to support a healthy work‑life balance.
- Private healthcare and wellbeing support.
- Enhanced pension contributions.
- Regular team socials, company events and quarterly celebrations.
- Team lunches, drinks and office perks.
- Annual company away days and team experiences.
- Opportunity to work from abroad for a period each year.
- Modern London office with collaborative working spaces.
- Access to the latest marketing tools, platforms and technology.
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Paid Social Manager - #3645114 employer: Herd Digital
Herd Digital is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Norfolk. With a strong emphasis on employee growth, competitive compensation, and a hybrid working model, we empower our team to lead impactful marketing initiatives while enjoying a healthy work-life balance. Join us to be part of a forward-thinking company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager - #3645114
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herd Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herd Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herd Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herd Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager - #3645114
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herd Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herd Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herd Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herd Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herd Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herd Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.