At a Glance
- Tasks: Lead digital performance strategy and drive growth across paid social channels.
- Company: Dynamic sports-focused company with a global presence and a high-performance culture.
- Benefits: Competitive bonuses, profit share, hybrid work, and exciting international trips.
- Other info: Join a collaborative environment with clear paths for career progression.
- Why this job: Shape impactful marketing strategies while enjoying a vibrant team culture and travel opportunities.
- Qualifications: 6+ years in paid social, strong leadership skills, and a track record of driving growth.
The predicted salary is between 80000 - 100000 € per year.
The Company
The company is already well-established but has maintained its ambitious scale-up mindset. They have a global presence with multiple offices across the planet and are looking for a new addition to their London HQ. They also have a sports undertone, partnering with some of the best-known sports media outlets on the planet. They’ve built a strong reputation for attracting and retaining top digital talent in the UK, with an employee retention rate significantly above the industry average, largely driven by a culture where high performance is recognised, rewarded, and progression is tied to impact rather than tenure. Culture plays a big role here. Expect regular socials, immersive events, and an annual international company trip to destinations such as Barcelona, New York, and Rome. Known for their forward-thinking approach to marketing, they are looking for someone who shares that mindset. High performers are rewarded through a generous bonus structure, profit share scheme, and additional performance incentives, meaning your success directly contributes to your earning potential.
The Role
As Paid Social Director, you will take ownership of digital performance strategy across paid social and wider acquisition channels, driving scalable growth across international markets. This is a senior leadership role combining strategic direction with hands-on performance ownership. You will shape channel strategy, identify new growth opportunities, and ensure campaigns deliver strong commercial outcomes. You will also play a key role in leading and developing a high-performing team while staying closely connected to execution, testing, and performance optimisation.
Key Responsibilities
- Lead digital performance strategy across paid social and wider acquisition channels, driving scalable growth across international markets.
- Own channel performance and deliver efficient customer acquisition through data-led optimisation and continuous testing.
- Identify and scale new growth opportunities across platforms, audiences, geographies, and emerging formats.
- Ensure strong alignment between creative, media, and performance strategy to maximise commercial impact.
- Build and lead structured testing frameworks across campaigns, funnels, and acquisition journeys.
- Partner with analytics and technical teams to ensure robust tracking, measurement, and reporting accuracy.
- Lead, mentor, and develop a high-performing paid media team in a fast-paced, high-growth environment.
- Stay ahead of platform innovation, market trends, and competitor activity, attending industry events and international conferences to inform strategy and unlock new opportunities.
About You
- Minimum of 6 years’ experience in paid social or performance marketing.
- Proven experience within iGaming or other highly competitive, regulated digital sectors.
- Demonstrated experience leading, managing, and developing high-performing teams.
- Strong track record of scaling performance-led acquisition campaigns and delivering measurable commercial growth.
- Highly commercial and analytically driven, with a strong focus on optimisation, efficiency, and impact.
- Confident and credible communicator with experience influencing and collaborating with senior stakeholders across the business.
What’s On Offer
- Highly competitive bonus structure with significant upside potential.
- Profit share scheme linked directly to business performance.
- Additional performance-based incentives that meaningfully reward impact.
- Hybrid working from a modern London HQ.
- Regular international travel for industry events, conferences, and team offsites.
- Annual company trips to global destinations including Barcelona, New York, and Rome.
- High-performance culture where progression is based on impact, not tenure.
- Strong autonomy and ownership from day one.
- Regular socials, immersive team events, and a genuinely collaborative environment.
- Clear opportunity to shape and build a high-growth function within a global business.
Paid Social Director - #3586005 employer: Herd Digital
As a Paid Social Director at our London HQ, you will join a dynamic and ambitious scale-up that values high performance and innovation in the sports and iGaming sectors. Our culture fosters collaboration and growth, offering generous bonuses, profit-sharing schemes, and exciting international travel opportunities, all while ensuring your contributions directly impact both your career progression and the company's success. With a strong focus on employee retention and development, we provide a vibrant work environment where your skills can thrive and be recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Director - #3586005
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those who work at companies you're interested in. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might help you land that dream role!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid social and performance marketing. When you get the chance to chat with potential employers, share these examples to demonstrate how you can drive growth and impact.
✨Tip Number 3
Prepare for interviews by researching the company culture and their recent campaigns. Tailor your responses to show how your experience aligns with their values and goals. Remember, they want someone who fits into their high-performance culture, so let your passion shine through!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it’s a great way to ensure your application gets seen by the right people. Don’t miss out on your chance to join a forward-thinking team!
We think you need these skills to ace Paid Social Director - #3586005
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Social Director role. Highlight your experience in paid social and performance marketing, especially within iGaming or competitive sectors. We want to see how your skills align with our ambitious growth mindset!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our high-performance culture. Don’t forget to mention any relevant achievements that showcase your ability to drive scalable growth.
Showcase Your Leadership Skills:As a senior role, we’re looking for someone who can lead and develop a high-performing team. Use your application to demonstrate your leadership experience and how you've successfully managed teams in fast-paced environments.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Herd Digital
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in paid social and performance marketing, especially within the iGaming sector. Brush up on case studies or campaigns that have driven measurable growth, as this will show your expertise and passion for the industry.
✨Showcase Your Leadership Skills
Prepare to discuss your experience in leading and developing high-performing teams. Think of specific examples where you’ve mentored team members or implemented strategies that improved performance. This role is all about leadership, so make it clear you can inspire and drive a team.
✨Be Data-Driven
Since the role involves data-led optimisation, come ready with examples of how you've used analytics to inform your strategies. Be prepared to discuss how you measure success and what metrics you focus on to ensure campaigns deliver strong commercial outcomes.
✨Cultural Fit Matters
This company values a high-performance culture, so be sure to convey your alignment with their values. Share experiences that highlight your collaborative spirit and how you thrive in fast-paced environments. Don’t forget to express your enthusiasm for regular socials and team events!
