Paid Media Lead - #3617116

Location: London (Hybrid - 3 Days Per Week in the Office)

The Company

We are partnering with one of the UK's fastest-growing fintech businesses as they continue an exciting period of scale and expansion. Following significant investment and rapid growth, the company has established itself as a disruptive force within its market, combining innovative technology with a customer-first approach to challenge traditional financial services. Performance marketing sits at the heart of the company's growth strategy, and this role represents a key hire within the wider growth team. You'll join a highly ambitious business where your work will have a direct impact on revenue, customer acquisition, and long-term commercial success. This is a unique opportunity to work closely with senior leadership, influence acquisition strategy, and help shape the future of a high-growth technology business.

Responsibilities

• Take ownership of the paid media function, with a primary focus on paid social acquisition.
• Manage and optimise Meta campaigns to drive customer acquisition, lead generation, and revenue growth.
• Build and scale TikTok as a key customer acquisition channel.
• Manage substantial marketing budgets, ensuring efficient and scalable growth.
• Partner closely with creative teams to improve testing frameworks, creative performance, and campaign effectiveness.
• Work collaboratively with SEO, CRO, Product, Data, and wider Growth teams to maximise funnel performance.
• Analyse campaign performance, identify growth opportunities, and make commercially driven recommendations.
• Implement AI and automation tools to improve efficiency and streamline marketing processes.
• Present campaign performance, insights, and strategic recommendations to senior stakeholders and leadership teams.
• Drive continuous experimentation across audiences, creatives, bidding strategies, messaging, and channel performance.
• Contribute to broader growth initiatives and support the business on its journey towards continued scale and profitability.
• Take increasing ownership across the wider customer acquisition funnel as the business grows.

Skills & Experience

• Minimum 4 years' experience within performance marketing, with a strong focus on paid social acquisition.
• Proven track record managing significant paid media budgets and delivering measurable commercial results.
• Strong understanding of customer acquisition, lead generation, and revenue-focused marketing strategies.
• Experience working within high-growth, scale-up, or fast-paced digital businesses.
• Exposure to TikTok advertising and customer acquisition campaigns.
• Strong analytical skills with the ability to make data-driven commercial decisions.
• Experience using AI and automation tools to improve marketing performance and efficiency.
• Excellent stakeholder management and communication skills.
• Ability to work autonomously whilst collaborating effectively with wider growth and marketing teams.
• Experience across both paid social and paid search is beneficial, although the role will predominantly focus on paid social.

Company Benefits

• Hybrid working model with 3 days per week in a Central London office.
• 30 days annual leave plus bank holidays.
• Additional day off for your birthday.
• Direct exposure to founders, senior leadership, and C-suite stakeholders.
• Significant opportunities for career progression within a rapidly scaling business.
• Opportunity to influence acquisition strategy and broader growth initiatives.
• Collaborative, supportive, and high-performing team environment.
• High-impact role with genuine ownership and visibility across the organisation.
• Chance to join a business at a pivotal stage of growth and play a key role in its future success.