At a Glance
- Tasks: Lead marketing strategy for a fast-growing digital brand and drive customer engagement.
- Company: Join one of the UK's fastest-growing digital consumer brands with ambitious global plans.
- Benefits: Enjoy 25 days holiday, hybrid working, and generous bonuses.
- Other info: Be part of a passionate team and influence strategic decisions.
- Why this job: Make a real impact in a dynamic environment with strong career progression.
- Qualifications: 8+ years in marketing, expertise in Paid Social and TV, strong leadership skills.
The predicted salary is between 70000 - 100000 £ per year.
Location: Norfolk (4 days per week in office, 1 day remote)
Salary: £70,000 - £100,000 + generous bonus
The Company
This is an exciting opportunity to join one of the UK’s fastest-growing digital consumer brands – a disruptive force with a passionate customer community and ambitious plans for global expansion. Renowned for its bold creativity, innovative product development, and seamless customer experience, the company has grown rapidly in recent years, becoming a household name in its space. Operating in a high-volume, high-velocity digital environment, the brand blends best-in-class technology with a deep understanding of consumer behaviour. As it continues to scale across new international markets and digital verticals, the business is now looking to hire a Marketing Director.
Role & Responsibilities
As the Marketing Director, you will take ownership of the overall marketing strategy across a portfolio of consumer-facing brands, leading the integration of Paid Media, TV, CRM, and broader brand and performance marketing activity. This is a senior leadership role with a strong focus on both acquisition and retention, with an increasing emphasis on driving lifetime value and repeat purchase behaviour across a large and engaged customer base.
Key responsibilities include:
- Owning the end-to-end marketing strategy across multiple consumer brands and verticals
- Leading performance and brand marketing activity across Paid Social, TV, Organic Social and CRM
- Driving a shift towards retention and repeat purchase strategies to maximise customer lifetime value
- Overseeing acquisition strategy across high-frequency, performance-led marketing channels
- Working closely with creative, product, and brand teams to ensure cohesive campaign execution
- Leading on marketing effectiveness, including attribution modelling and Marketing Mix Modelling (MMM)
- Owning senior stakeholder management and providing clear, data-led insight to the leadership team
- Identifying new growth opportunities across channels, audiences, and international markets
This role sits within the senior leadership team alongside the Heads of Operations and Finance, and will act as a key on-the-ground leader within the business.
Your Skills & Experience
- Approx. 8+ years’ experience in marketing, ideally in high-frequency, performance-led environments (e.g. competitions, iGaming, ecommerce, subscriptions)
- Strong expertise across Paid Social, TV, and/or Organic Social (at least two required)
- Proven experience in both acquisition and retention marketing strategies
- Strong understanding of attribution modelling and Marketing Mix Modelling (MMM)
- Experience working closely with creative teams to shape performance-led content
- Comfortable operating in fast-paced, high-growth environments
- Strong leadership experience, ideally managing multi-channel or multi-brand marketing teams
- Open to both in-house (preferred) and agency backgrounds
Company Benefits
- 25 days holiday plus bank holidays, increasing with tenure up to 32 days
- Hybrid working (Norfolk-based role)
- Generous bonus
- Company events, lunches, and social activities
- Fast-growing business with strong progression opportunities
- Exposure to senior leadership and strategic decision-making
- Ownership of a high-impact marketing function within a scaling brand
Interview Process
- 30-minute video call with the hiring lead
- 60-minute face-to-face presentation with senior leadership
JOB ID: #3607507
Marketing Director - #3607507 in Norwich employer: Herd Digital
Join a dynamic and rapidly expanding digital consumer brand in Norfolk, where creativity meets innovation. As a Marketing Director, you'll enjoy a hybrid working model, generous bonuses, and the chance to shape impactful marketing strategies within a supportive culture that prioritises employee growth and collaboration. With opportunities for progression and exposure to senior leadership, this role offers a rewarding environment for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director - #3607507 in Norwich
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Marketing Director role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research the company thoroughly, especially their marketing strategies and recent campaigns. This will help you showcase your knowledge and passion during the interview, making you stand out as a candidate.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for the marketing strategy and how you can drive customer retention and acquisition. A clear, confident presentation can make all the difference in landing that dream job.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge. Plus, it shows your enthusiasm for joining our fast-growing team!
We think you need these skills to ace Marketing Director - #3607507 in Norwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your expertise in performance-led marketing and any relevant achievements that showcase your ability to drive customer retention and acquisition.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Marketing Director role. Share your passion for digital marketing and how your previous experiences align with our ambitious plans for global expansion.
Showcase Your Leadership Skills:As a senior leadership role, we want to see your leadership experience front and centre. Include examples of how you've successfully managed multi-channel marketing teams and driven impactful strategies in fast-paced environments.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our growing team!
How to prepare for a job interview at Herd Digital
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics, especially those related to acquisition and retention. Be ready to discuss how you've used data to drive decisions in your previous roles, particularly in high-frequency environments.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to demonstrate strong leadership capabilities. Prepare examples of how you've successfully managed multi-channel or multi-brand teams, and be ready to discuss your approach to stakeholder management.
✨Understand the Company’s Brand
Research the company thoroughly before your interview. Familiarise yourself with their consumer-facing brands and recent campaigns. This will help you articulate how your vision aligns with their ambitious plans for global expansion.
✨Prepare for the Presentation
Since there's a face-to-face presentation involved, make sure you prepare a compelling narrative that showcases your marketing strategy expertise. Use real-life examples to illustrate your points and keep it engaging for the senior leadership team.
