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For Companies At a Glance
- Tasks: Lead exciting CRM campaigns and enhance customer engagement across multiple channels.
- Company: Join a fast-growing digital brand known for innovation and creativity.
- Benefits: Enjoy 25 days holiday, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic environment while developing your CRM skills.
- Qualifications: 2+ years in CRM or retention marketing with hands-on platform experience.
- Other info: Fast-paced culture with a focus on collaboration and customer-first strategies.
The predicted salary is between 36000 - 60000 £ per year.
Location: Norwich Area (Office-based - 5 days per week)
The Company
Join one of the UK’s fastest-growing digital consumer brands, a creative, ambitious business that has built a loyal customer community and a strong reputation for innovation. Known for its distinctive products, bold marketing, and customer-first mindset, the brand has experienced rapid growth and continues to expand its digital footprint.
Operating in a fast-paced, digital-first environment, the company places customer engagement at the heart of its growth strategy. With multiple brands and a growing customer base, CRM plays a crucial role in how the business communicates, builds loyalty, and drives repeat purchase. As the business continues to scale, it’s now investing further in its CRM capability and is looking for a CRM Manager to take ownership of day-to-day lifecycle activity and help elevate customer communications across channels. This is an excellent opportunity to join a high-growth business at an exciting stage, with real scope to develop your skills and make a visible impact.
Role & Responsibilities
- As CRM Manager, you’ll be responsible for delivering and optimising CRM campaigns across the customer lifecycle.
- Working closely with the wider marketing, data, and product teams, you’ll ensure customers receive relevant, timely, and engaging communications.
- This role is hands-on and execution-focused, ideal for someone with a solid CRM foundation who’s ready to step into a role with more ownership and responsibility.
- Build and send CRM campaigns across email and other owned channels.
- Support customer lifecycle activity including onboarding, engagement, retention, and reactivation.
- Manage segmentation and basic personalisation to improve relevance and performance.
- Set up and maintain automated journeys and triggered communications.
- Run A/B tests to optimise messaging, creative, and send times.
- Track and report on CRM performance, highlighting insights and opportunities.
- Work closely with internal teams to ensure CRM aligns with brand and business goals.
Skills & Experience
- Around 2+ years’ experience in a CRM, lifecycle, or retention marketing role.
- Hands‑on experience using a CRM or email marketing platform such as Klaviyo, HubSpot, Braze, Salesforce Marketing Cloud, or similar.
- Understanding of customer lifecycle marketing and segmentation.
- Comfortable analysing campaign performance and using data to optimise activity.
- Strong attention to detail and good organisational skills.
- Proactive, eager to learn, and comfortable working in a fast‑paced environment.
Company Benefits
25 days holiday +
CRM Manager in Norwich employer: Herd Digital
Contact Detail:
Herd Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Norwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you’re not just another candidate; you’re genuinely interested in their brand and how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your hands-on CRM experience and how you can elevate their customer communications.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager in Norwich
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM shine through! We want to see how your experience aligns with our customer-first mindset and how you can contribute to our growth.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the CRM Manager role. Highlight relevant experiences and skills that match the job description, especially your hands-on experience with CRM platforms.
Be Data-Driven: Since this role involves analysing campaign performance, don’t shy away from showcasing your analytical skills. Mention specific examples of how you've used data to optimise campaigns in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our fast-growing team!
How to prepare for a job interview at Herd Digital
✨Know Your CRM Tools
Make sure you’re familiar with the CRM or email marketing platforms mentioned in the job description, like Klaviyo or HubSpot. Brush up on their features and think of examples where you've used similar tools to drive successful campaigns.
✨Showcase Your Campaign Success
Prepare specific examples of CRM campaigns you've managed. Highlight your role in the process, the strategies you employed, and the results achieved. This will demonstrate your hands-on experience and ability to deliver impactful communications.
✨Understand Customer Lifecycle Marketing
Be ready to discuss customer lifecycle marketing and segmentation. Think about how you’ve approached onboarding, engagement, and retention in past roles. Showing a solid understanding of these concepts will impress the interviewers.
✨Data-Driven Mindset
Since the role involves analysing campaign performance, come prepared with insights from your previous work. Discuss how you’ve used data to optimise campaigns and what metrics you focus on to measure success. This shows you’re proactive and results-oriented.
