At a Glance
- Tasks: Lead and optimise high-performing Paid Social campaigns across major platforms.
- Company: Fast-growing digital organisation with a high-performance mindset.
- Benefits: Hybrid working, flexible hours, generous bonuses, and annual international trips.
- Other info: Join a supportive culture with regular socials and opportunities for growth.
- Why this job: Make a real impact in a dynamic environment while developing your skills.
- Qualifications: Experience in running Paid Social campaigns and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
This is a fast-growing, modern digital organisation working across performance marketing, creative, and technology. The business is built on a high-performance mindset, with a simple belief: the best ideas win when they are backed by data, speed, and ambition. Everything is focused on outcomes rather than hierarchy or unnecessary processes.
You’ll be joining a team that moves quickly, thinks commercially, and is always looking for ways to improve. Testing and optimisation are part of everyday decision-making, and if something can be improved, it will be explored and acted on. There is a strong culture of ownership and trust. You’ll be given real responsibility, encouraged to challenge thinking, and supported to make an impact without unnecessary layers of approval. People who thrive here tend to be proactive, independent, and comfortable being accountable for results.
Although this role has a strong Paid Social focus, you’ll also gain valuable exposure to wider media strategy across channels including PPC, Programmatic, TV, Radio, and other digital and offline media. You’ll work alongside specialists across the business, giving you the opportunity to broaden your commercial understanding and contribute to truly integrated campaign planning.
The culture is ambitious and high-energy, but also balanced and supportive. High performance is rewarded through a generous bonus structure, profit share scheme, and additional incentives that reflect contribution and impact. Outside of the day-to-day, the business invests heavily in its people and culture, with regular socials, team experiences, and annual international trips to destinations such as Barcelona, New York, and Rome.
The Role
As a Paid Social Manager, you will take ownership of high-performing Paid Social campaigns, driving performance across key client accounts while contributing to broader cross-channel media strategy.
Day-to-day responsibilities
- Lead the strategy, execution, and optimisation of Paid Social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, and Snapchat.
- Take full ownership of campaigns from planning through to reporting and performance analysis.
- Work collaboratively with channel specialists to contribute to integrated media strategies across PPC, Programmatic, TV, Radio, and other channels.
- Deliver clear, insightful reporting and confidently present performance results to stakeholders.
- Build strong, long-term stakeholder relationships and act as a trusted advisor on Paid Social performance.
- Support and mentor junior team members, helping to develop overall team capability and output.
Skills & Experience
- Proven hands-on experience running and scaling Paid Social campaigns in a performance-focused role.
- Strong experience across platforms including Meta, TikTok, LinkedIn, Pinterest, and/or Snapchat.
- Agency experience is helpful, but not essential - what matters most is impact and taking ownership.
- Confident communicator who can turn data into clear, simple insights for different stakeholders.
- Strong track record of improving campaign performance through optimisation and good decision-making.
- Comfortable working in fast-paced environments where you are expected to take responsibility and deliver results.
Benefits and Perks
- Hybrid working with modern London HQ access.
- Flexible hours (8am-10am start window).
- Generous bonus + quarterly profit share.
- Commission for referrals, cross-sell and upsell.
- 25 days holiday + birthday off (up to 30 with tenure).
- Annual international company trip.
- Monthly socials and rooftop events.
- Culture Credits monthly wellbeing budget.
- EU travel opportunities for client meetings and events.
Paid Social Manager - #3629272 in London employer: Herd Digital
Herd Digital is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Norfolk. With a strong emphasis on employee growth, competitive compensation, and a hybrid working model, we empower our team to lead impactful marketing initiatives while enjoying a healthy work-life balance. Join us to be part of a forward-thinking company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager - #3629272 in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herd Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herd Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herd Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herd Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager - #3629272 in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herd Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herd Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herd Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herd Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herd Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herd Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.