At a Glance
- Tasks: Lead paid media strategies, focusing on social acquisition and driving revenue growth.
- Company: Join one of the UK's fastest-growing fintech companies with a customer-first approach.
- Benefits: Enjoy hybrid working, 30 days leave, and direct exposure to senior leadership.
- Other info: Collaborative team culture with significant career progression opportunities.
- Why this job: Make a real impact in a high-growth environment and shape future marketing strategies.
- Qualifications: 4+ years in performance marketing with a focus on paid social and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: London (Hybrid - 3 Days Per Week in the Office)
The Company
We are partnering with one of the UK's fastest-growing fintech businesses as they continue an exciting period of scale and expansion. Following significant investment and rapid growth, the company has established itself as a disruptive force within its market, combining innovative technology with a customer-first approach to challenge traditional financial services. Performance marketing sits at the heart of the company's growth strategy, and this role represents a key hire within the wider growth team. You'll join a highly ambitious business where your work will have a direct impact on revenue, customer acquisition, and long-term commercial success. This is a unique opportunity to work closely with senior leadership, influence acquisition strategy, and help shape the future of a high-growth technology business.
Responsibilities
- Take ownership of the paid media function, with a primary focus on paid social acquisition.
- Manage and optimise Meta campaigns to drive customer acquisition, lead generation, and revenue growth.
- Build and scale TikTok as a key customer acquisition channel.
- Manage substantial marketing budgets, ensuring efficient and scalable growth.
- Partner closely with creative teams to improve testing frameworks, creative performance, and campaign effectiveness.
- Work collaboratively with SEO, CRO, Product, Data, and wider Growth teams to maximise funnel performance.
- Analyse campaign performance, identify growth opportunities, and make commercially driven recommendations.
- Implement AI and automation tools to improve efficiency and streamline marketing processes.
- Present campaign performance, insights, and strategic recommendations to senior stakeholders and leadership teams.
- Drive continuous experimentation across audiences, creatives, bidding strategies, messaging, and channel performance.
- Contribute to broader growth initiatives and support the business on its journey towards continued scale and profitability.
- Take increasing ownership across the wider customer acquisition funnel as the business grows.
Skills & Experience
- Minimum 4 years' experience within performance marketing, with a strong focus on paid social acquisition.
- Proven track record managing significant paid media budgets and delivering measurable commercial results.
- Strong understanding of customer acquisition, lead generation, and revenue-focused marketing strategies.
- Experience working within high-growth, scale-up, or fast-paced digital businesses.
- Exposure to TikTok advertising and customer acquisition campaigns.
- Strong analytical skills with the ability to make data-driven commercial decisions.
- Experience using AI and automation tools to improve marketing performance and efficiency.
- Excellent stakeholder management and communication skills.
- Ability to work autonomously whilst collaborating effectively with wider growth and marketing teams.
- Experience across both paid social and paid search is beneficial, although the role will predominantly focus on paid social.
Company Benefits
- Hybrid working model with 3 days per week in a Central London office.
- 30 days annual leave plus bank holidays.
- Additional day off for your birthday.
- Direct exposure to founders, senior leadership, and C-suite stakeholders.
- Significant opportunities for career progression within a rapidly scaling business.
- Opportunity to influence acquisition strategy and broader growth initiatives.
- Collaborative, supportive, and high-performing team environment.
- High-impact role with genuine ownership and visibility across the organisation.
- Chance to join a business at a pivotal stage of growth and play a key role in its future success.
Paid Media Lead - #3617116 in London employer: Herd Digital
Join one of the UK's fastest-growing fintech businesses, where you'll thrive in a dynamic hybrid work environment in Central London. With a strong focus on performance marketing and customer acquisition, this role offers significant opportunities for career progression, direct exposure to senior leadership, and the chance to make a meaningful impact on the company's growth trajectory. Enjoy a collaborative and high-performing team culture, generous annual leave, and the unique advantage of shaping innovative marketing strategies in a rapidly scaling business.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Lead - #3617116 in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Herd Digital. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Paid Media Lead - #3617116 in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Herd Digital.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Herd Digital's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Herd Digital
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Herd Digital.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Herd Digital will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Herd Digital employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
