At a Glance
- Tasks: Lead and innovate Paid Media strategies while mentoring a high-performing team.
- Company: Dynamic digital marketing agency with a collaborative and forward-thinking culture.
- Benefits: 30 days annual leave, private healthcare, flexible hours, and dedicated training budget.
- Other info: Enjoy regular team events and opportunities to work from abroad.
- Why this job: Make a real impact in a growing company and shape the future of Paid Media.
- Qualifications: Significant experience in Paid Media with strong strategic and leadership skills.
The predicted salary is between 58500 - 71500 £ per year.
This is an established and growing digital marketing business specialising in performance marketing.
The company has built a collaborative, forward-thinking culture where people are trusted to take ownership, share ideas and challenge conventional thinking.
Innovation, testing and continuous improvement are embedded into the way the team works, giving everyone the opportunity to make a genuine impact.
You’ll work alongside experienced digital specialists across multiple disciplines, gaining exposure to a wide range of campaign objectives, performance strategies and digital channels.
Whether your background is in Paid Search or Paid Social, you’ll have the opportunity to broaden your channel expertise, develop your strategic thinking and continue progressing your career in a supportive environment.
Alongside career development, the business places a strong emphasis on culture.
Regular team events, collaborative working and recognition for success create an environment where people enjoy coming to work and are rewarded for the contribution they make.
The Role
As a Paid Media Director, you’ll take a senior leadership role across the Paid Media function, responsible for shaping strategy, driving performance and helping to define the future direction of the department.
This is a strategic and commercially focused position, combining senior-level campaign oversight with team leadership, business development and stakeholder management.
You’ll be expected to challenge thinking, identify opportunities for growth and ensure the Paid Media function continues to deliver exceptional commercial results.
The business is open to candidates from either a PPC or Paid Social background, provided you have strong strategic experience and an understanding of the wider Paid Media landscape.
- Day-to-Day Responsibilities
- Lead the strategic direction of the Paid Media function, setting high standards for performance, innovation and best practice.
- Provide senior-level oversight across Paid Media strategy, ensuring campaigns are delivering against commercial objectives.
- Identify and develop new commercial opportunities, contributing to business growth and the wider strategic direction of the company.
- Act as a senior strategic partner to key stakeholders, providing insight, recommendations and leadership across performance marketing activity.
- Lead, mentor and develop Paid Media specialists, supporting career progression and building a high-performing team.
- Drive the evolution of the Paid Media offering by introducing new channels, technologies, processes and approaches.
- Oversee performance reporting and analysis, using data and insight to identify opportunities, solve challenges and improve results.
- Stay ahead of industry trends, platform developments and emerging technologies, ensuring the business remains at the forefront of Paid Media.
- Contribute to wider company strategy and collaborate with senior leadership across other digital disciplines.
Skills & Experience
- Significant experience managing and developing Paid Media campaigns within an agency or in-house environment.
- Strong background in either PPC or Paid Social, with a broad understanding of the wider Paid Media landscape.
- Proven experience developing Paid Media strategy and delivering measurable commercial results.
- Experience leading, mentoring and developing Paid Media teams.
- Strong commercial awareness, with the ability to identify opportunities and influence strategic decisions.
- Excellent communication and stakeholder management skills, with confidence operating at senior level.
- Familiarity with GA4, Google Tag Manager or Looker Studio is desirable.
- Strategic, proactive and commercially minded, with a genuine interest in innovation and continuous improvement.
- Hybrid working with flexibility around where and how you work.
- Clear career progression pathways with regular development reviews.
- Dedicated training budget to support certifications, courses and industry events.
- 30 days annual leave plus your birthday off.
- Flexible working hours to support a healthy work-life balance.
- Private healthcare and wellbeing support.
- Enhanced pension contributions.
- Regular team socials, company events and quarterly celebrations.
- Team lunches, drinks and office perks.
- Annual company away days and team experiences.
- Opportunity to work from abroad for a period each year.
- Modern London office with collaborative working spaces.
- Access to the latest marketing tools, platforms and technology.
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Paid Media Director - #3654016 in London employer: Herd Digital
Herd Digital is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Norfolk. With a strong emphasis on employee growth, competitive compensation, and a hybrid working model, we empower our team to lead impactful marketing initiatives while enjoying a healthy work-life balance. Join us to be part of a forward-thinking company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Director - #3654016 in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herd Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herd Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herd Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herd Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Director - #3654016 in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herd Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herd Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herd Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herd Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herd Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herd Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
