At a Glance
- Tasks: Lead the paid media strategy and drive performance across key channels.
- Company: Join one of the UK's fastest-growing digital consumer brands with ambitious global plans.
- Benefits: Enjoy 25 days holiday, company events, and significant ownership in a key marketing role.
- Other info: Fast-paced environment with exposure to senior leadership and growth opportunities.
- Why this job: Make a tangible impact on a rapidly expanding brand and shape its future direction.
- Qualifications: Experience in Paid Media or performance marketing, with strong analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
This is an exciting opportunity to join one of the UK’s fastest-growing digital consumer brands – a disruptive force with a passionate customer community and ambitious plans for global expansion. Renowned for its bold creativity, innovative product development, and seamless customer experience, the company has grown rapidly in recent years, becoming a household name in its space.
Operating in a high-volume, high-velocity digital environment, the brand blends best-in-class technology with a deep understanding of consumer behaviour. As it continues to scale across new international markets and digital verticals, the business is now looking to hire a Head of Paid Media.
Role & Responsibilities
- Owning and developing the overall paid media strategy, aligned with wider business and commercial objectives.
- Leading acquisition activity across key paid channels, with a focus on performance, efficiency and sustainable growth.
- Managing significant media budgets, ensuring investment is allocated effectively to maximise return.
- Driving continuous optimisation across campaigns, audiences, creative and landing pages.
- Working closely with creative and wider marketing teams to develop engaging, performance-led campaigns.
- Analysing campaign performance and translating data into actionable insights and recommendations.
- Developing measurement frameworks, attribution models and reporting to improve visibility of marketing effectiveness.
- Identifying opportunities to expand into new channels, audiences and international markets.
- Leading, developing and mentoring the paid media team, building a culture of accountability and continuous improvement.
- Working closely with senior stakeholders to communicate performance, influence decision-making and support wider business growth.
This role sits within a senior marketing structure, offering direct exposure to leadership and the opportunity to make a tangible impact on the direction and performance of the business.
Your Skills & Experience
- Solid experience in Paid Media or performance marketing, with a focus on Paid Social and/or PPC.
- Strong understanding of paid acquisition channels and how to drive campaign performance.
- Experience managing budgets and using data to improve results.
- Commercially minded, with an understanding of customer acquisition costs, ROAS and marketing effectiveness.
- Comfortable analysing performance data and identifying opportunities for growth.
- Experience working with creative teams to develop and improve campaign performance.
- Confident communicating performance and recommendations to senior stakeholders.
- Proactive, adaptable and comfortable working in a fast-paced environment.
- Open to candidates from both in-house and agency backgrounds.
Interview Process
- 30-minute video call with the hiring lead.
- 60-minute face-to-face presentation with senior leadership.
Company Benefits
- 25 days holiday plus bank holidays, increasing with tenure up to 32 days.
- Company events, lunches and social activities.
- Opportunity to join a fast-growing business with ambitious growth plans.
- Exposure to senior leadership and strategic decision-making.
- Significant ownership over a key marketing function, with the opportunity to shape its future direction.
Head of Paid Media in London employer: Herd Digital
Join an independent digital marketing agency in Central London that prioritises employee growth and development. As a Paid Media Executive, you'll benefit from hands-on training, a structured graduate programme, and a vibrant work culture that encourages collaboration and social interaction. With exposure to diverse brands and campaigns, this role offers a unique opportunity to kickstart your career in a supportive environment where your contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herd Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herd Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herd Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herd Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Paid Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herd Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herd Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herd Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herd Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herd Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herd Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
