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For Companies At a Glance
- Tasks: Lead and shape the CRM strategy for a fast-growing digital brand.
- Company: Join a top UK digital consumer brand known for innovation and creativity.
- Benefits: Enjoy 25 days holiday, flexible hybrid work, and a competitive salary.
- Why this job: Make a real impact by building a greenfield CRM function from scratch.
- Qualifications: 6+ years in CRM with hands-on experience in digital-first environments.
- Other info: Collaborate with founders and senior leaders to drive global growth.
The predicted salary is between 48000 - 72000 £ per year.
Location: London (Hybrid - flexible, office visits as needed)
The Company
Join one of the UK’s fastest-growing digital consumer brands - a creative, customer-focused business with a reputation for standout digital experiences. Known for innovative products and a distinctive brand voice, the company has scaled rapidly and is now a household name.
This is a fully in-house role, giving you full ownership of the CRM function. You’ll set strategy, build the team, and run campaigns that directly shape the customer experience and drive growth. Operating in a fast-paced, digital-first environment, the business combines technology and customer insight to drive engagement and retention across multiple brands. As it scales globally, CRM sits at the heart of its strategy.
This is a rare chance to lead a greenfield CRM function in a founder-led business - with real influence at board level and the freedom to shape long-term strategy.
As CRM Director, you’ll define and own the end-to-end CRM and customer lifecycle strategy across a portfolio of high-visibility brands. This is a greenfield role, offering full autonomy to build CRM foundations, select and optimise platforms, and scale lifecycle programmes across channels and markets.
You’ll work closely with founders and senior leadership, acting as the CRM authority within the business - balancing long-term strategic vision with hands-on execution in a fast-paced environment.
- CRM Strategy & Roadmap: Define and own the full-funnel CRM strategy across onboarding, engagement, retention, and reactivation.
- Lifecycle Campaign Leadership: Lead planning, execution, and optimisation of multichannel lifecycle campaigns across email, SMS, push, in-app, and emerging channels.
- Technology & Platforms: Own CRM platform selection, implementation, and optimisation (e.g. Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Customer.io), ensuring scalability and seamless integration with the wider martech stack.
- Personalisation & Data: Use advanced segmentation, customer insight, and experimentation to deliver personalised experiences at scale.
- Cross-Functional Collaboration: Partner with Brand, Product, Data, and Engineering teams to embed CRM across the wider customer experience.
- Leadership & Influence: Act as a senior voice within the marketing leadership team, influencing founders and stakeholders at board level.
- Performance & Commercial Impact: Define success metrics across the lifecycle, using data to drive improvements in retention, LTV, and ROI.
- Hands-On Delivery: Operate as both strategic leader and executional expert, particularly in the early stages of building the CRM function.
- International Expansion: Support global growth by adapting CRM strategies for new markets, audiences, and cultural contexts.
Skills & Experience
- 6+ years’ experience in CRM or lifecycle marketing within fast-paced, digital-first businesses (ecommerce, D2C, fintech, gaming, or subscription models preferred).
- Deep, hands-on expertise with enterprise CRM platforms and marketing automation tools.
- Strong commercial mindset with experience driving retention, lifetime value, and revenue growth through CRM.
- Proven ability to build CRM functions and frameworks from scratch.
- Confident working cross-functionally with Product, Data, Brand, and Engineering teams.
- Experience influencing founders and senior stakeholders at board level.
- Highly data-driven, detail-oriented, and comfortable operating in high-growth environments.
Company Benefits
25 days holiday +
CRM Director (In-house) - #3517859 in London employer: Herd Digital
Contact Detail:
Herd Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Director (In-house) - #3517859 in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely excited about what they do!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the CRM Director role. Keep it concise but impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace CRM Director (In-house) - #3517859 in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Director. Highlight your experience in CRM and lifecycle marketing, especially in fast-paced environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our growth. Be sure to mention any relevant achievements that showcase your expertise.
Showcase Your Data Skills: Since we're all about data-driven decisions, make sure to highlight your experience with CRM platforms and how you've used data to drive retention and growth. We love numbers, so don't hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy!
How to prepare for a job interview at Herd Digital
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and tools mentioned in the job description, like Klaviyo or Salesforce Marketing Cloud. Be ready to discuss how you've used these tools in past roles to drive customer engagement and retention.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for a greenfield CRM function. Think about how you would approach building the strategy from scratch and be ready to share specific examples of successful campaigns you've led that align with this role's requirements.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams, such as Product, Data, and Engineering. Have examples ready that showcase how you’ve successfully collaborated to enhance the customer experience and drive growth.
✨Be Data-Driven
Since this role is highly data-focused, come prepared with metrics and results from your previous roles. Discuss how you’ve used data to inform your decisions and improve retention rates, lifetime value, and overall ROI.
