At a Glance
- Tasks: Lead paid media strategy and execute campaigns across major platforms like Google Ads and Meta.
- Company: Join a B Corp certified digital agency in Leeds with a collaborative, employee-owned culture.
- Benefits: Enjoy a birthday day off, private medical insurance, and performance bonuses.
- Other info: Opportunity for career growth and mentoring junior team members.
- Why this job: Make a real impact on diverse client accounts while developing your skills in a dynamic environment.
- Qualifications: 5+ years of experience in paid media and strong client communication skills.
The predicted salary is between 52650 - 64350 £ per year.
Location
- Leeds | Hybrid Working (3-days in office)
- The Company
This is a well-established, full-service digital agency based in Leeds, offering performance, web, and creative services under one roof.
The business is employee owned and B Corp certified, giving staff a genuine stake in its long-term success and a culture built around shared accountability rather than a traditional ownership structure.
The agency has had a strong run of new business wins across its full range of services, working with a portfolio of global and challenger brands across a wide variety of industries.
Its paid media function sits within a broader performance team alongside SEO, content, social, and analytics, giving the successful candidate plenty of opportunity to work cross-channel and collaborate with specialists across the business.
This is an ambitious, inclusive, and forward-thinking place to work, with a genuine commitment to developing and enhancing the services it provides and the people who deliver them.
As Paid Media Lead, you'll take senior ownership of paid media strategy and delivery across a portfolio of client accounts, working closely with the Head of Paid to drive the function forward technically and commercially while providing direction and support to the wider team.
- Plan and execute campaigns across Meta, Google Ads, Microsoft Ads, and Display/Programmatic channels
- Set long-term strategy for client accounts in line with key performance goals, producing forecasts to support them
- Delegate optimisation tasks across the team, covering keywords, ad copy, bids, bid strategies, placements, audiences, and feed management
- Flag risks to output or profitability early and identify opportunities to grow accounts through upselling or cross-selling
- Lead on client calls, providing strategic direction on paid accounts and updating clients on progress, results, and plans
- Maintain a high standard of client communication across all formats
- Work cross-functionally with SEO, CRM, analytics, and creative teams on integrated campaign planning
- Support the Head of Paid with team coaching, training, and leading by example
- Take on line management responsibility for at least one junior team member, including regular one-to-ones and supporting their technical development
Skills & Experience
- 5+ years of hands-on experience implementing and managing paid media campaigns across search, display, and social platforms
- Proven track record of leading performance-driven strategies across a range of verticals and budgets
- Strong experience in account ownership, client communication, and day-to-day management of paid media retainers
- Hands-on experience with forecasting, planning, and budget pacing
- Solid understanding of conversion tracking, pixel implementation, and attribution models
- Confident working in GA4, GTM, and Looker Studio
- Experience presenting strategy and performance in client-facing meetings, pitches, or quarterly reviews
- Familiar with A/B testing, creative performance analysis, and landing page optimisation
- Strong focus on paid search, shopping, and feed optimisation
- Proficient working with large datasets in Google Sheets or Excel
- Experience mentoring junior team members and supporting team development
- Company Benefits
- Birthday day off
- Discretionary performance-linked company bonus
- Private medical insurance
- Access to financial coaching
- Free onsite gym
- Enhanced family friendly benefits
- Paid volunteering time off
- Enhanced sick pay based on length of service
- Regular socials, including an annual summer conference
- #J-18808-Ljbffr
Paid Media Lead - #3650080 in Leeds employer: Herd Digital
Herd Digital is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Norfolk. With a strong emphasis on employee growth, competitive compensation, and a hybrid working model, we empower our team to lead impactful marketing initiatives while enjoying a healthy work-life balance. Join us to be part of a forward-thinking company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Lead - #3650080 in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herd Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herd Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herd Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herd Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Lead - #3650080 in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herd Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herd Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herd Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herd Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herd Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herd Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
